The McGurk Effect and the Reverse McGurk Effect on Audio and Visual Interpretation
Introduction
This experiment investigated if the McGurk Effect
still worked if reversed. The McGurk effect is when
an audio is played but suddenly the lips change but
not the audio. This triggers your brain to override
the audio and hyperfocus on the visual.The Reverse
McGurk is if the audio changes but the lips stay
constant. This assignment was a supplement to our
studies on the brain specifically when dealing with
how the parts of our brain work together.
Research Question
What is the effect of changing the audio instead of
the video on the strength of the McGurk effect?
Research Objective
To determine the effect of changing the audio on
how the person perceives the McGurk effect.
Hypothesis
The effectiveness McGurk effect will change when
played in the reverse.
Null: The reverse McGurk will have no effect on
the way the original McGurk effect works
Showing
our Nate
subject recording
the reverse
McGurk
McGurk
Effect Effect
Figure video
#1 Figure #2
Future Directions:
-play both videos at the same volume
- We want to control for the location and how it may effect
the person's perception of the audio
- We want to control for device as it may affect what the
Figure #3
person perceives due to sound quality.
Procedure
-play the original McGurk effect first and record results Figure #1
-then play the reverse McGurk and Record results. Figure #2
-We tested twenty people and made them watch two videos. The
McGurk effect video and our own video
-We then asked them what they heard and quantified the data. Figure
#3
Conclusion Acknowledgements
-Our hypothesis was not accepted because when we tested the reverse We would like to thank Alice for providing us the tools to
Mcgurk effect it didn’t work. We accept because our notes tell us that succeed (like the original video) and we would also like to
most people heard the audio over lip for reverse McGurk effect, while thank all of our test subjects who made our project
possible. Finally we would like to thank the BBC for the
for the regular McGurk effect people heard lips over audio
video on the original McGurk effect and Professor
- Our reverse McGurk effect standard deviation was more reliable
because it was less than Mcgurk Lawrence Rosenblum for demonstrating and explaining
-.Out of 20 people there was only one outlier who heard only “Ba, Ba, how the McGurk effect works.
Ba”