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    Digital Marketing Plan Template PDF

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    Anonymous EGezJvgc
    This digital marketing plan template provides guidance on key sections to include such as executive summary, marketing objectives, market research, strategy, planning, and summary. The executive summary should state the business objective, pricing, timeline, and targets in 200-300 words. Marketing objectives use SMART goals and the market research analyzes situational data, competitors, and target markets. The strategy section focuses on selected channels like paid search or retargeting. Planning allocates budgets to channels and activities with calendars. The summary outlines expected outcomes, challenges, and scenarios.

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    Digital Marketing Plan Template PDF

    Uploaded by

    Anonymous EGezJvgc
    620 views4 pages
    This digital marketing plan template provides guidance on key sections to include such as executive summary, marketing objectives, market research, strategy, planning, and summary. The executive summary should state the business objective, pricing, timeline, and targets in 200-300 words. Marketing objectives use SMART goals and the market research analyzes situational data, competitors, and target markets. The strategy section focuses on selected channels like paid search or retargeting. Planning allocates budgets to channels and activities with calendars. The summary outlines expected outcomes, challenges, and scenarios.

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    Digital-Marketing-Plan-Template.pdf

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    This digital marketing plan template provides guidance on key sections to include such as executive summary, marketing objectives, market research, strategy, planning, and summary. The executive summary should state the business objective, pricing, timeline, and targets in 200-300 words. Marketing objectives use SMART goals and the market research analyzes situational data, competitors, and target markets. The strategy section focuses on selected channels like paid search or retargeting. Planning allocates budgets to channels and activities with calendars. The summary outlines expected outcomes, challenges, and scenarios.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    620 views4 pages

    Digital Marketing Plan Template PDF

    Uploaded by

    Anonymous EGezJvgc
    This digital marketing plan template provides guidance on key sections to include such as executive summary, marketing objectives, market research, strategy, planning, and summary. The executive summary should state the business objective, pricing, timeline, and targets in 200-300 words. Marketing objectives use SMART goals and the market research analyzes situational data, competitors, and target markets. The strategy section focuses on selected channels like paid search or retargeting. Planning allocates budgets to channels and activities with calendars. The summary outlines expected outcomes, challenges, and scenarios.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    Digital Marketing Plan Template

    Executive Summary
    Should contain

    1. Business Objective
    [Mention it because it will help you from straying and identify focus]
    2. The summary with pricing, timeline and targets
    3. Suggested length 200 -300 words

    Example: The business objective of DMSA is to educate all practitioners and future
    practitioners of digital marketing in the basic fundamentals.

    Marketing Objective
    Include SMART Goals here.
    S- Specific
    M- Measurable
    A- Attainable
    R- Relevant
    T- Time bound

    Market Research Summary


    Situational analytics
    SWOT with competitors
    Suggested Target market

    Strategy
    Focus channel selection
    [Which channels like organic, paid, social, email or retargeting to focus on? If you
    want instant results you may need to choose paid search and paid social, if you
    already have a list you could focus on email marketing and if you have a high
    number of visitors to your site you would want to focus on retargeting. All processes
    can happen simultaneously if you have large budget.]

    What components do you want/need to rework?


    Website?
    Content?
    Keywords?
    Influencers?
    Planning
    1. Budget Allocation per event/channel/activity

    Projected Actual Projected Actual Projected Actual


    Organic
    Paid
    Content
    Events
    PR
    Branding & Creatives
    Retargeting
    Conversions
    Analysis
    Softwares

    2. Marketing Plan and Rough Calendar for Quarter XX


    [This plan is broad and different from the implementation plan. Plan channel wise]

    Channel Organic Search

    Activity* Start Date End Date Details Accountability Expected Targets, if


    Outcome any

    *Include activity plan where needed.

    Channel - Social Marketing

    Platform Activity Start Date End Date Details Accountability Expected Targets,
    Outcome if any
    Channel Email

    Activity Date Details Accountability Expected Outcome Targets, if any

    Activity plan template


    Campaign Name: [Enter your campaign name here]

    Activity Launch Details Type of Content Budget


    Date (Ad, Blog, audio, Delivery Allocated
    video, image, date
    others)

    3. Creatives plan
    [Tip: combine all plans on an excel sheet and filter by date to create this plan fast]

    Type of Content Delivery Type Budget Estimated Actual


    (Ad, Blog, audio, date needed allocated Hours Hours
    video, image, others) (Original
    /Edited)
    Summary
    Will include expected outcome
    Challenges anticipated
    Worst case and best case scenario

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