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    This book provides an overview of strategic management concepts and frameworks through both text and case studies. Written by Gerry McNamara, George Dess, and Alan Eisner, Strategic Management: Text and Cases was published in 2019 by McGraw-Hill Education and is intended to help readers understand and apply strategic planning and analysis. The book uses both explanatory text and real-world case examples to illustrate strategic management principles and decision-making.

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    This book provides an overview of strategic management concepts and frameworks through both text and case studies. Written by Gerry McNamara, George Dess, and Alan Eisner, Strategic Management: Text and Cases was published in 2019 by McGraw-Hill Education and is intended to help readers understand and apply strategic planning and analysis. The book uses both explanatory text and real-world case examples to illustrate strategic management principles and decision-making.

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    9 views1 page

    Referrence List

    Uploaded by

    Anonymous zHsbRY9
    This book provides an overview of strategic management concepts and frameworks through both text and case studies. Written by Gerry McNamara, George Dess, and Alan Eisner, Strategic Management: Text and Cases was published in 2019 by McGraw-Hill Education and is intended to help readers understand and apply strategic planning and analysis. The book uses both explanatory text and real-world case examples to illustrate strategic management principles and decision-making.

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    © All Rights Reserved
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    Dess, G. G., McNamara, G., & Eisner, A. B. (2019). Strategic management: Text and cases.

    New York, NY: McGraw-Hill Education.

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