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To Study and Understand The Marketing Strategies of ITC To Enhance The Premium Product Portfolio of It For Big Basket in Pune City
To Study and Understand The Marketing Strategies of ITC To Enhance The Premium Product Portfolio of It For Big Basket in Pune City
1. Name* _______________________________________
2. Age*: ☐ 18-25 ☐ 26-30 ☐ 31-35 ☐ 36-40 ☐ 41-45 ☐ 46-50 ☐ 40+
3. Gender*: ☐ Male ☐ Female
4. Ph. No.* ______________________________________
5. Email ID* ______________________________________
6. Occupation*: ☐ Student ☐ Employed or Self-employed ☐ Others
7. How many members are there in your family. ☐ 1-2 ☐ 2-3 ☐ 4-5 ☐ 6-7
8. What is the amount of your spending on monthly grocery and confectionaries?
☐ 1000-2000 ☐ 2000-3000 ☐ 3000-5000 ☐ 5000 & above
9. Would you say that you are well aware of the Company ITC and the FMCG products it offers to the market ☐ Y ☐ N
10. If yes, please tick the following brands you recognize.
☐ Aashirvaad ☐ Sunfeast
☐ B Natural ☐ Fiama
☒ Engage ☐ Vivel
12. Do you receive the ITC products at your retail stores on time?
☐ Always ☐ Most of the times ☐ Sometimes ☐ Almost Never
14. Have you ever heard about the ITC Premium Product?
☐ Yes ☐ No
15. Would you like to try our new products?
☐ B Natural (Pet Bottle) ☐ B Natural (Watermelon Juice) ☐ ITC Master Chef Frozen ☐ Mad Angle Peri peri
☐ Engage Nudge and Tickle
16. Feedback ______________________________________