Servings of Salt and

Sweet

Created by Kacy Gilliam

Increase in Food Blogs

● Increase in accounts pertaining to food/recipes

● Many accounts don’t provide what people are looking for
● My account will provide an easy way to access different
recipes or restaurants
● Millennials and Gen X are starting to make their own
food more and more.
Winner and Loser Food Blogs

● People create accounts that aren’t aesthetically pleasing

to the eye or don’t have what people are searching for
● These accounts aren’t helpful in the public’s search for
food
● My account will have aesthetic views of food and recipes
Example: Non-aesthetic
5 Best Practices
1. Color: Edit your pictures of food so the different
colors pop out and attract viewers.

2. Angles: Take pictures of food at the correct angles.

For example, take a picture of acai bowls from a bird’s
eye view.

3. Variety: Vary the types of posts you make so the

viewers don’t get bored.

4. Expertise: Become an expert on certain types of

food that are popular.

5. Hashtags: Use the most-searched hashtags to

attract attention.
The Promised Land of Food
● I hope to have a clear and straightforward account
● I want users to be able to quickly find what they’re
looking for
Gifts for Giving

● Growing a blog is hard

○ Reward your followers in order to gain more followers
● Planning to have a raffle at 1000 followers;
Instagrammers enter by “shouting out” my account so
they have a chance to win a $10 gift card
Prospects of “Servings of Salt n
Sweet”
● Hope to grow to the ranks of accounts such as Tastemade
or Tasty by Buzzfeed
● The incorporation of recipes, restaurants, and themes
will help me rise up to the likes of those accounts
● Hope to gain partnerships with food critics and cooks to
work for my company
Instagram @servingsofsaltandsweet