Tagaytay City Science National High School

SENIOR HIGH SCHOOL

CHAPTER II

COMPANY DESCRIPTION

This chapter entails the background of the business which discusses how the

business started; mission and vision of the company; nature and activity of the

business that tackles the information about the product and its origin; primary

product or service; unique selling proposition; and customers.

Background of the Business

The proponents came up with the business name entitled Chambestillas. It is

inspired from the newly released single of Alex Gonzaga entitled “chambe,” which

is inspired by her nephew Seve Soriano, who she fondly calls chambe. Since the

music video went viral and the netizens couldn`t help but praise Alex`s new song,

saying the song makes them smile and feel good, we decided to collaborate the word

chambe and our product which is pastillas. Fast forward to a year from then, the song

has a signature dance move where when you taste our chambestillas, you will

definitely dance since it is perfectly rhymed with the proponent’s product. Pastillas

is the product of the promoter which basically describes one of the Filipino sweet

delicacy. To be able to add a twist, the proponents used different flavors instead of

plain milk-based confectionery. The proponents also changed the taste of the

pastillas by adding sweet filling such as cookies and cream, condensed milk and

mixed coffee powder. By that, the proponents successfully innovated the product.

Eating chambestillas can be a delightful part of your daily life because it is not a

typical snack that can be bought elsewhere.

 Tagaytay City Science National High School
SENIOR HIGH SCHOOL

Mission Statement

Our desire to produce high quality, healthy food, we are able to blend

different flavors or twist of pastillas that is rich in nutrients, calcium and proteins.

The company came up with an appetizing, mouthwatering delicacy with uniqueness

in taste that is irresistible and would surely benefit the consumers. The company

aimed to provide healthy and nutritious food that is affordable by many and would

satisfy and fill their hungry stomach.

Vision Statement

To be one of the leading food business that offers standardized products and

builds friendly relationship between the company and the customer.

Nature and Activity of the Business

Chambestillas would be manufacturing its own product. The proponents

would be the one to buy the raw materials and turn it into there own created product.

Chambestillas is a type of food business that offers unique flavors of pastillas such

as cookies & cream and coffee that can be sold directly to the consumers. It is

inspired by Filipino sweets or delicacies enhanced by adding the said twist or unique

flavors. The merchandise price would greatly depend on the production expenses

and calculated possible income.

Primary Product or Service

The primary product of Chambucket Company is Chambestillas or simpy

Pastillas. It is made from condensed and evaporated milk with some ingredients to

make it like a dough. The dough will be formed into small shape and with a twist of
 Tagaytay City Science National High School
SENIOR HIGH SCHOOL

different flavors then be coated with sugar. The company offers a small amount of

price since the target market are the students, and the proponent ensures a friendly

service to the customers. The product will be favorable since it is inspired by the

Filipinos special delicacies or sweets.

Unique Selling Proposition

Chambestillas is a unique product that aims to satisfy the customer’s taste.

This product is very different from the usual pastillas sold in the market and

restaurants. Instead of using plain milk-based confectionery, we offer flavors like

cookies & cream and coffee to make it different and to add some twist. To assure

the satisfaction of the customers, the company preferred to make this product not

costly that anyone can affordably buy it regardless to their financial status. In other

words, chambestillas is a penny-friendly food.

Customers

The target market of Chambestillas will be the students, faculty members and

staffs of Tagaytay City Science National High School. It will also be sold outside

the school and its customer would be the children, teenagers, adults and anyone who

wants and can afford the product. There would be no exemption because the goal of

the business is to sell more product and become successful.