Name of Business: Sophtrac Trading

Legal Form: Sole Proprietorship

Business Type: Trading

Products and/or services: Agri Products

Customers: House Hold within 1 kilometer radius at

city proper

Owner: Manolito Valerio Cresencio

Number of staff or employees: 2, Sales

Clerk,Bookkeeper, 1delivery boy, 1 warehouseman
Product to sell and strategy:

House to House selling of agricultural products

particularly raw egg.

Market Description:
The location of proposed business is located within
the city proper of cabanatuan city particularly with
bantog norte. Mostly of the client will be housewives
and elders that daily sending or pick up grandchildren
and children to school ages. Incomes brackets raging
from D,E & F. Generally religion in this area are
Christians.
Demand: 1/2

Roughly below are expected demand as per survey and available grade of our
enrolled children;
1. Grade 5 student parents x nos. of sections.
40 x 11 = 440 nos.
2. Grade 4 student parents x nos. of sections.
40 x 10 = 400 nos.
3. Kinder Garden student parents x nos. of sections.
30 x 3 = 120 nos.
Total nos. of Client Average family member Expected raw egg Daily consumption with
frequency of 5:7
960 nos. 4 2
Total expected egg daily demand: 7680 x5/7 = 5,485 eggs
228 trays by 24 nos.
Expected target market share: 25% or 57 trays
daily

Monthly: 1,710 trays

Annually: 20,520 trays

Demand: 2/2

Total nos. of Type Degree of Mode of payment

Competitors competency
10 is highest
4 Wholesaler 4 Cash
10 Retailer at 5 Cash
nearby market
10 Sari sari store 5 Cash
0 House to house 10 Pay Later – 15
selling days/ 30 days
Direct Market Parents in East Central Elementary
School
Supply: 1/1

Supply Product line Supplier and Cost per unit and terms

mode Raw Egg White - unit in tray x 24 nos Small Medium Large
requireme of egg per tray

nt Small Medium Large

Daily 15 15 27 Cabanatuan Egg Depot – Sangitan Egg Supplier – Tessie S egg dealer – Gapan
110 php- Cash 130 php - Cash 150 php - Cash

Monthly 450 450 810 Cabanatuan Egg Depot – Sangitan Egg Supplier – Tessie S egg dealer – Gapan
110 php- Cash 130 php - Cash 150 php - Cash

Annualy 5400 5400 9720 Cabanatuan Egg Depot – Sangitan Egg Supplier – Tessie S egg dealer – Gapan
110 php- Cash 130 php - Cash 150 php - Cash

Factors affecting supplies

Weather and climate Poultry deaths TBA TBA
 Competitive Position : 1/1
Total Type and years in Supply Advantage to others Cost Comparison vs competitors Quality
nos. of business and source
Compe capital
titors
4 Wholesaler within From farm or Cash payments are My price is 70 Regional DA
cabanatuan – 10 with farm required while I will pesos higher approved
years and up – 1 offer pay later mode per tray. farm for all
million and up and house to house suppliers
delivery My price is 20 both
10 Retailer at nearby From pesos higher competitors
market 10 years wholesaler per tray. and my
and up – less than proposed
1 million suppliers.
My price is 20
10 Sari sari store- less From pesos lower per
than 500 thousand wholesaler tray.
0 House to house From This will be the
selling wholesaler strategy and mode of
payments that will be
required to clients.