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ASSESSMENT 2

10118NAT
Course Name
Diploma of Social Media Marketing

Subject/module Content Marketing

Assessment method Project

Weighting 50%

SMMBCM501A
Units of Competency Plan, Implement, and Manage Blog and Content
Marketing

Instructions
1. Assessments should be completed as per your trainer’s instructions.
2. Assessments must be submitted by the due date to avoid a late
submission penalty.
3. Plagiarism is copying someone else’s work and submitting it as your
own. You must write your answers in your own words and include a
reference list. A mark of zero will be given for any assessment or part of
an assessment that has been plagiarised.
4. You may discuss your assessments with other students, but submitting
identical answers to other students will result in a failing grade. Your
answers must be yours alone.
5. Your trainer will advise whether the assessment should be digitally
uploaded or submitted in hard copy. Assessments that are digitally
uploaded should be saved in pdf format.
6. You must attempt all questions.
7. You must pass all assessments in order to pass the subject.
8. All assessments are to be completed in accordance with WHS regulatory
requirements.

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Assessment 2 – Project
Student instructions:
The following project must be performed on an organisation of your choice, your
workplace, your own business or a hypothetical business.
You must discuss your chosen business with your trainer prior to commencing
this assessment task. Your task is to plan, implement and manage a blog
and content marketing strategy for your chosen organisation using the given
template.
It is recommended to utilise your own business (if you have one) or alternatively
create a hypothetical business based on one of your passion points. For
example, if you have a passion for photography create a photography services
business, if you have a passion for marketing create a social media consultancy
and so forth. The more engaged you are with your chosen business, the better
your final project will be.
As the social media manager for your organisation, assume that your goals are
to:
1. Create awareness of the organisation’s blog and product range or services
2. Grow your network of subscribers and social media followers
3. Drive more traffic to your organisation’s website

Note:
If you select an organisation that you have access to, or an organisation you
currently work for, you must:
1. Obtain written permission from the appropriate stakeholder (such as the
marketing manager) clearly stating that the organisation grants permission
for you to develop and implement a blog and content marketing strategy on
its behalf, including permission to post content to the organisation’s blog
and/or social media networks
2. Include a copy of the written permission along with your assessment
3. Obtain all necessary logins to the organisation’s blog platforms and social
media networks

Your completed project template and assessment must:

1. Contain professional clear, concise language
2. Adhere to the layout and instructions provided in the template
3. Provide detailed information that ensures the strategy and implementation
plan is engaging and supported by evidence.
You will need to:

1. Complete the blog and content marketing strategy template and

implementation plan called Assessment Task 2 Project Template which you
can download from the Google Classroom. You must complete all sections
of the template by including as much detail as possible to demonstrate
evidence of your ability to meet the requirements of the unit.  (65 marks)
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2. Develop one piece of organisational content based on your blog and content
marketing strategy. This can be a blog post, e-book, checklist, cheat sheet,
how-to-guide, infographic, audio recording or a video. You must submit your
completed piece of content with your assessment.  (10 marks)

 Total Marks Assessment 2: 75

Notes:

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