The Lab – Artwork Uploads Naming Conventions

This naming convention should be used for all artwork that is uploaded to the lab for approval.

Year_Season_Country_Type_Description_Size

DESCRIPTION DEFINITIONS

Year
These should all be 2013 until you move into Spring 2014 and so forth

Season
Current season that your artwork relates to e.g. Holiday, Summer

Type
This should be the advertising category it belongs to for example: Print, OOH or Digital.

Print
If this is a press ad, you should list the:

- Publication e.g. Vogue, Grazia etc…

- Ad Type:
- SP (single page - DPS (double page) - HP (half page)
- QP (quarter page) - HS (horizontal strip) - VS (vertical strip)
- MP (multi-page)

- If the print item is something other than this, please specify – for example: flyer, coupon etc…

OOH
If your artwork is an outdoor ad, list as follows:

- Billboard - Bus Stop - Poster - Banner

- Lightbox

- If the OOH element does not fit under one of these descriptions, please specify – for example: Cube

Digital
If your artwork is digital, list as follows:

- EDM (email) - Banner - Application

- If the digital item is something other than one of these descriptions, please specify – for example: Twitter background

Size
The size should be the total size of the artwork. For example, for a DPS you would include the total area of both your
pages.

Examples
2013_Holiday_China_Print_SPVogue_w30cm x h50cm

2013_Summer_Japan_Digital_Banner_w15cm x h4cm

2013_Holiday_China_OOH_Poster_w40cm x h30cm

2013_Summer_Japan_Print_Coupon_w10cm x h5cm

In addition, please upload environmentals of areas where any OOH will appear as this will assist in layouts being
reviewed in accordance to any special requirements. For example, narrow banners where unique cropping may
be required. If guidelines are not followed as per the advertising deck guidelines, please provide an explanation
in the comments section indicating reason.