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Qualification Unit number and title

PearsonTBTECTLevel5, UnitT4,TUnitTCode:TT/508/0495

HNDTBusiness

Student Name Assessor Name


Mansoor faisal AliTMujahid
Date issued Completion date Submitted on
08-01-2019 23-03-2019 23-03-2019

Assignment title ProductTAndTDevelopment

Assignment no UnitT22

Hand-inTPolicy

YouTmustTcompleteTthisTassignmentTonTtime.TIfTyouTexperienceTdifficulties,T
youTmustTinformTyourTtutorTaccordingly.

LateTWorkTPolicy

ConsiderationTwillTbeTgivenTtoTstudentsTwhoThaveTvalidTreasonsTforTlateTsu
bmissionT(eg,Tillness).

Plagiarism

InTcasesTofTplagiarism,TcollegeTregulationsTwillTbeTapplied.TYouTmustTdeclar
eTthatTthisTassessmentTisTyourTownTworkTbyTsigningTtheTfollowingTstatemen
t:

Leaner’s Declaration
ITcertifyTthatTtheTworkTsubmittedTforTthisTassignmentTisTmyTownTandTresearchTsourcesTare

StudentTsignature:TAhmedTHasanTKhanTDate:T23-03-2019
Contents
Entrepreneurship:T4
IntroductionTtoTtheTthreeTorganizationsTITchoose:T7
WhereTEntrepreneurialTIdeasTcomeTfrom?T11
TheTroleTandTimportanceTofTsmallTfirms:T12
InternationalTaspectsTofTEntrepreneurship:T14
EntrepreneurialTCharacteristicsTandTMindset:T16
SkillTSetTofTanTEntrepreneurT18
PersonalTEntrepreneurialTTendency:T21
FactorsTthatTInfluenceTtheTDecisionTtoTstartTaTBusiness:T23
RiskTandTRewardsTofTBusinessTStartup:T26
RecommendationsT28
BibliographyT29
EntrepreneurshipTandTSmallTBusinessT
Management

Entrepreneurship:

TheTprocessTofTdesigning,TstartingTandTrunningTaTnewTbusinessTisTentrepreneurship,Twhic
hTisToftenTinitiallyTaTsmallTbusiness.TTheTindividualsTwhoTmakeTtheseTbusinessesTareTcall
edTentrepreneurs.

EntrepreneurshipThasTbeenTdescribedTasTtheT"capacityTandTwillingnessTtoTdevelop,Torgani
zeTandTmanageTaTbusinessTventureTalongTwithTanyTofTitsTrisksTinTorderTtoTmakeTaTprofi
t.TWhileTdefinitionsTofTentrepreneurshipTtypicallyTfocusTonTstartingTandTrunningTbusinesse
s,TdueTtoTtheThighTrisksTinvolvedTinTstartingTupTaTstart-
up,TaTsignificantTproportionTofTstart-
upsThaveTtoTcloseTbecauseTofT"lackTofTfunding,TbadTbusinessTdecisions,TanTeconomicTcris
is,TlackTofTmarketTdemandTorTaTcombinationTofTallTthese.

EntrepreneursTcreateTsomethingTnew,TsomethingTnew—
TtheyTchangeTvaluesTorTtransmuteTthem.TRegardlessTofTtheTsizeTofTtheTcompany,TbigTorT
small,TtheyTcanTtakeTpartTinTopportunitiesTforTentrepreneurship.TFourTcriteriaTareTrequire
dTforTtheTopportunityTtoTbecomeTanTentrepreneur.TFirst,TinTorderTtoTgenerateTprofit,Tth
ereTmustTbeTopportunitiesTorTsituationsTtoTrecombineTresources.TSecond,Tentrepreneurshi
pTrequiresTdifferencesTbetweenTindividuals,TsuchTasTprivilegedTaccessTtoTcertainTindividual
sTorTtheTabilityTtoTrecognizeTopportunitiesTinformation.TThird,TitTisTnecessaryTtoTtakeTrisk
s.TFourth,TtheTbusinessTprocessTrequiresTpeopleTandTresourcesTtoTbeTorganized.

ConceptsTandTCharacteristicsTofTEntrepreneurship:

 RiskTBearingTConcept

ThisTisTtheTconceptTthatTisTfirstTandTmostTpopular.TItTwasTadvocatedTbyTRichardTKantian,
TtheTFrenchTeconomistTaccordingTtoThim,T"EntrepreneurshipTisTaTfunctionTofTtakingTunli
mitedTrisks."TThisTrevealedTthatTtheTentrepreneurThasTtoTbearTdifferentTtypesTofTrisksTto
TsetTupTandToperateTtheTnewTenterprise.TTheseTrisksTareTassociatedTwithTchangesTinTtim
eTandTpriceTfluctuations.T
FrankTandTKnightTviewedTentrepreneurshipTasTbearingTuncertaintiesTaboutTtheTconceptTc
apacity.TTheyTalsoTmadeTaTslightTdifferentiationTbetweenTriskTandTuncertaintyTbyTelabora
tingTit.T"UncertaintyTbearsTrisk,TaccordingTtoTthem,TwhichTcannotTbeTpredictedTorTinsure
d.TEntrepreneurshipTisTtheTcapacityTtoTbearTsuchTrisksTandTprovideTtheTguaranteeTagains
tTuncertainty.

 InnovativeTConcept

JosephTSchumpeterTisTtheTproponentTofTtheTinnovativeTconcept.THisTassumptionTisTthatT"
theTentrepreneurTisTtheTdevelopedTeconomyTisTtheTpersonTwhoTparentsTsomethingTnewT
inTtheTeconomy."T

HeTturnedTthisTconceptTintoTinnovationTinT1934.TThisTconceptTisTalsoTsupportedTbyTPeter
TF.TDrucker.THeTbelievesTthatT"innovationTisTaTparticularTtoolTofTentrepreneurship."

InTthisTconcept,TentrepreneurshipTwasTconsideredTtoTbeTtheTadaptationTofTdifferentTindu
stryTinnovations,TnewTproductionTsystemTorTtechniques,TnewTproducts,TnewTmarkets,Tne
wTmarketingTmethods,TnewTrawTmaterialTqualities,TnewTpackagingTandTnewTmethodTmix.
TThisTisTthereforeTconsideredTaTmodernTconceptTofTentrepreneurship.

 ManagerialTConcept

TheTscholarsTwhoTsupportTthisTconceptThaveTturnedTentrepreneurshipTintoTmanagerialTski
llsTability.TJ.S.TMillTsawTentrepreneurshipTasTtheTabilityTtoTconductTinspections,TcontrolsTa
ndTmanagement.TSimilarly,TMarshal,TtheTnotedTeconomist,TviewedTentrepreneurshipTasTm
anagerialTabilityTalongTwithTtheTabilityTtoTbearTtheTrisks.

 CreativeTandTLeadershipTConcept

AmongTthisTconcept'sTsupporters,TJ.TSchumpeterTsawTbusinessTasTaTcreativeTactivity.TAcc
ordingTtoTRichmanTandTCopen,T"entrepreneurshipTisTtheTfunctionTofTprogressiveTleadershi
p."TSimilarly,TFredricTHarbinsonTbelievesTthatT"entrepreneurshipTisTtheTqualityTofTtheTinsti
tution'sTresourcesTtoTbeTdeveloped,ThumanTcapacityTtoTbeTdeveloped,TcreativeTactivitiesT
toTbeTcarriedToutTandTnewTideasTtoTbeTcoordinated."TDueTtoThigh-
levelTentrepreneurship,TcreativityTactivitiesTareTalsoTexpanding.

 HighTAchievementTCapacityTConcept

InTacceptingTthisTtheory,TMcClellandTisToneTofTtheTimportantTscholars.THeTbelievesTthatT"
entrepreneurshipTisTaTconceptTofThighTperformanceTcapacity,TforTwhichTtheTabilityTtoTma
keTinnovationsTandTtakeTdecisionsTduringTrisksTisTessential."THeTmentionedTtwoTcharacter
isticsTofTentrepreneurshipTunderTtheTassumption:T
 TheTabilityTtoTperformTworkTusingTtheTlatestTmethod.T
 TheTabilityTtoTmakeTdecisionsTinTtheTcourseTofTuncertainties.T

HeTalsoTassumedTthatTinspirationTfromThigh-
levelTaccomplishmentsTwouldTmakeTaTmanTaTbusinessman.

 ProfessionalTConcept

AsTaTprofessionalTconcept,TmodernTmanagementTexpertsTacceptTentrepreneurship.TTheyT
believeTthatTthroughTeducationTandTtraining,TentrepreneurshipTcanTbeTdeveloped.TItTcanT
beTlearnedTthroughTeducationTandTtrainingTasTaTmanagerialTability,TsimilarlyTtheTattitude
TofTentrepreneurshipTcanTalsoTbeTdevelopedTthroughTeducationTandTtraining.TGovernmen
tsTandTprivateTorganizationsTareTthereforeTconductingTvariousTtrainingTprogramsTforTtheT
developmentTofTentrepreneurialTcapacity.

 OrganizationTandTCoordinationTConcept

InTJ.B.'sTview.TSay,TwhoTisTtheTstrongTsupporterTofTthisTscheme,T"EntrepreneurshipTisTthe
TeconomicTcomponentTthatTorganizesTandTcoordinatesTdifferentTproductionTsources."TJ.E.
TSpecnekTtreatedTentrepreneurshipTasTaT"capacityTtoTorganizeTaTcompany.

 BusinessTOrientedTConcept

UnderTthisTconcept,TentrepreneurshipTisTexpressedTasTanTindividual'sTentrepreneurialTattit
ude,TwhichTinspiresTthemTtoTbecomeTentrepreneurs,TtoTthinkTbusiness,TtoTformulateTplan
sTandTprogramsTandTtoTsetTupTenterprises.

 ResultTOrientedTConcept

InTtheTmodernTage,TentrepreneurshipTisTcalledTresult-
oriented,TaccordingTtoTthisTconcept.TNow,TwhatTeffortsThaveTbeenTmadeTtoTachieveTtheT
goalsTorThowTmuchThardTworkThasTbeenTputTintoTit,TmoreTimportantTisTwhatTtheTresult
ThasTbeen?TOnlyTthoseTwhoTsucceedTinTachievingTtheTgoalsTareTrecognizedTasTentrepren
eursTinTtheTbusinessTworld.

TypesTofTEntrepreneurs:

NotTallTentrepreneurshipsTareTtheTsame.TTheTfourTtype’sTentrepreneursTare;

 SmallTBusinessTEntrepreneurshipT

SmallTbusinessesTareTgroceryTstores,Thairdressers,Tconsultants,TtravelTagents,Tshops,Tcarpe
nters,Tplumbers,Telectricians,Tetc.TThey'reTsomeoneTwhoTrunsTtheirTownTbusiness.TTheyTh
ireTlocalTorTfamilyTemployees.TMostTofTthemTareThardlyTprofitable.TTheirTdefinitionTofTsu
ccessTisTtoTfeedTtheTfamilyTandTmakeTaTprofit,TnotTtakeToverTanTindustryTorTbuildTaTbus
inessTworthT$100Tmillion.TSinceTtheyTareTunableTtoTprovideTtheTscaleTtoTattractTventure
Tcapital,TtheyTfundTtheirTbusinessesTthroughTloansTfromTfriendsT/TfamilyTorTsmallTbusines
s.

 ScalableTStartupTEntrepreneurship

UnlikeTsmallTbusinesses,TSiliconTValleyTentrepreneursTandTtheirTventureTinvestorsTareTdoi
ngTscalableTstartups.TFromTdayTone,TtheseTentrepreneursTstartTaTcompanyTthatTknowsTth
atTtheirTvisionTcanTchangeTtheTworld.TTheyTattractTinvestmentTfromTjustTasTcrazyTfinanci
alTinvestorsT–
capitalistTventures.TTheyTareThiringTtheTbrightestTandTtheTbest.TTheirTjobTisTtoTlookTforT
aTbusinessTmodelTthatTisTrepeatableTandTscalable.TTheirTfocusTonTscaleTwhenTtheyTfindTi
tTrequiresTevenTmoreTventureTcapitalTtoTdriveTrapidTexpansion.T

 LargeTCompanyTEntrepreneurship

LargeTenterprisesThaveTfiniteTcyclesTofTlife.TByTsustainingTinnovation,TtheTmajorityTgrow,T
offeringTnewTproductsTthatTareTvariantsTaroundTtheirTcoreTproducts.TChangesTinTcustome
rTtastes,TnewTtechnologies,Tlegislation,TnewTcompetitors,Tetc.TcanTcreateTpressureTforTmo
reTdisruptiveTinnovation–
requiringTlargeTfirmsTtoTcreateTcompletelyTnewTproductsTsoldTinTnewTmarketsTtoTnewTcu
stomers.TExistingTfirmsTdoTthisTeitherTbyTacquiringTinnovativeTfirmsTorTbyTtryingTtoTbuild
TinsideTaTdisruptiveTproduct.TIronically,TbigTbusinessTsizeTandTcultureTmakeTitTextremelyT
difficultTtoTexecuteTdisruptiveTinnovation.

 SocialTEntrepreneurship

SocialTentrepreneursTareTinnovatorsTfocusingTonTcreatingTproductsTandTservicesTthatTaddr
essTsocialTneedsTandTissues.TButTunlikeTscalableTstartups,TtheirTgoalTisTtoTmakeTtheTworl
dTaTbetterTplaceTforTtheTfounders,TnotTtoTtakeTmarketTshareTorTcreateTwealth.TTheyTcan
TbeThybrid,Tfor-profit,TorTnon-
profit.TTheThappiestTbusinessmenTI'veTmetTareTtheTsmallTbusinesses,TnotTtheTworld-
wideTones.

IntroductionTtoTtheTthreeTorganizationsTITchoose:

1. DetroitTdetroitTpizzaTsquare:
DetroitTdetroitTpizzaTsquareTisTfastTfoodTserviceTbusinessTwhichTspecializesTinTPizza,TPast
a,TFishT&TChipsTandTBurgers.TItThasTtwoToperationalTBranchesTinTAbbottabadTandTIslama
bad.TTheyTprovideTdine-inTandTfreeTdeliveryTservices.T

Values:T

 SuperiorTqualityTingredients
 VintageTinspiredTatmosphereT
 NewTinnovativeTproductsTandTrecipesT(E.g.TSquareTPizza)
 InsuringTcustomersTsatisfactionT
 HygienicTfoodTandTenvironmentT

2. CuffTnTcollorTdryTcleanTandTwashTDryTCleansTandTWash:

SNOWHITETwasTfoundedTinT1949TbyTitsTfounderTwithTaTcommitmentTtoTprovideThealthyT
environmentsTthroughTcleanTgarments,TwhichTwasTaTtime-
consumingTrequirementTforTeachTindividualTinTPakistan'sTnewlyTbornTnation.TWithTtheTpa
ssingTofTtime,TmodernTandTinnovativeTmethodsTwereTintroducedTinTthisTfieldTandTpionee
ringTtoTgainTrecognitionTofTthisTserviceTasTanTindustryTforTtheTfirstTtimeTeverTinTtheTIndi
anTSub-
Continent,TthisTnameThasTnowTbecomeTsynonymousTwithTquality,Treliability,TtrustTandTti
meliness.

Values:

 loyalTandTmotivatedTstaffT
 satisfiedTcustomers
 QualityTdetergentTproductsT

3. GreenTValley:

ATBahriaTTownTproject,TGreenTValleyTtuckedTinTtheTmostTprestigiousTplace,TLahore'sTMall
TandTBahriaTTownTPhaseT8TIslamabad,TisTanTidealTshoppingTdestinationTforTthoseTlooking
TforTtheTbestTshoppingTexperience.TGreenTValleyTisTaTstrongTreminderTofTSpinneysTandT
WaitroseTforTtheTshopperTwhoThasTbeenTtoTtheTbestTretailTchainsTinTEuropeTandTAmeric
a,TdesignedTbyTtheTinternationalTconsultantsTwhoTcreatedTthoseTbrands.TInTcomparison,Ti
tTeasilyTovershadowsTotherTsupermarkets,TnotTonlyTbecauseTofTitsTuniqueTlayout,TbutTals
oTbecauseTofTitsTwideTrangeTandTproductTdiversityTandTtheTmostTcompetitiveTpricesTforT
similarTproductsTelsewhereTinTLahore.

TheTwords'Tunlimited'TandT“allTlessTthanToneTroof”TbestTdescribeTtheTGreenTValleyTprod
uctTrangeT&Tbrands.TTheTwideTrangeTofTimportedTproductsTisTinTperfectTharmonyTwithTt
heTbestTbrandsTspreadTevenlyTonTaislesTinTeasyTconfiguration,TprovidingTeveryTcustomerT
withTcomfortTandTease.

Values:

 UndyingTpassionTforTexcellenceTinTeverythingTtheyTdo

 WorkTHardTwithTpositiveTenergyTandTurgency

 ListenTandTmoreTimportantly,TrespondTtoTtheTvoiceTofTtheTcustomer

 ToTcreateTaTsupermarketTthatTmeetsTtheTneedsTofTitsTconsumersTandTtheTcommu
nityTbyTofferingThighTquality,ThealthyTfoodTatTreasonableTprices

 ToTbuyTfromTtrustedTsupplierTwithTprovenTtrackTrecord

RelatingTorganizationsTtoTtheTconcepts:

 Detroit pizza square T

DetroitTdetroitTpizzaTsquareTrelyTonTtheTfollowingTconceptsTofTentrepreneurship:

1. TheyTonlyTprovideTsquareTshapeTpizzasTwhichTareTquiteTmoreTinnovativeTfromToth
erTpizzaTparlors.TThisTreliesTonTtheTInnovativeTconcept.T
2. DueTtoTtheirTthemedTenvironmentTandTcreativeTfoodTpresentationTletTthemTtoTrel
yTonTCreativeTconcept.

 GreenTValley

GreenTValleyTreliesTonTtheTfollowingTconceptsTofTentrepreneurship:

1. GreenTvalleyTreliesTonTtheTmanagerialTconceptTdueTtoTtheirTextremeTmanagement
TforTtheTstaff,Tinspection,TcontrolsTandTtheirTproducts.
2. HighTachievementTconceptTisTalsoTusedTbyTthemTdueTtoTtheirTlatestTmethodsTuse
dTforTtheirToperationsTandTanyTkindTofTuncertaintiesTandTmanagedTbyTthem.
3. TheyTalsoTusesTorganizationTandTcoordinationTconceptTbecauseTeveryTofTtheirTpro
ductionTisTorganizedTtoTaTpatternTmanagedTbyTtheTauthorities.

 CuffTnTcollorTdryTcleanTandTwashT

CuffTnTcollorTdryTcleanTandTwashTrelyTonTtheTfollowingTconcepts:

1. TheyTrelyTonTprofessionalTconceptTdueTtoTtheirTexpertiseTmanagement.TTheyTareT
wellTknownTforTtheirTperfection.
2. ItTalsoTusesTmanagerialTconceptsTdueTtoTmaintainTtheirTmarketTrespect.TAndTprod
ucingThighTqualityTservicesT
3. UsingTlatestTmethodsTforTtheirToperationTandTwellTmanagedTuncertaintiesTletTthe
mTtoTrelyTonThighTachievementTconcept.T

TypologyTofTtheTorganizations:

 DetroitTdetroitTpizzaTsquare:

DetroitTdetroitTpizzaTsquareTisTaTscalableTstartupTentrepreneurship.TItsTvisionTisTtoTprod
uceTmillionsTofTchainsTaroundTtheTworld.TProvideTinnovativeTfoodTproductsTtoTtheirTcust
omers.TAttractTtheirTcustomerTbyTtheirTadaptedTthemedTmodels.T

 GreenTvalley:

GreenTvalleyTisTaTlargeTcompanyTentrepreneurship.TItTprovidesTaThugeTstockTofTinternati
onalTandTlocalTproductsTtoTitsTcustomers.TTheTlatestTmethodsTareTusedTbyTtheirTmanage
ment.TManyTofTtheTcustomersTareTattractedTbyTtheirTinternationalTproducts.TTheTwords'T
unlimited'TandT“allTlessTthanToneTroof”TbestTdescribeTtheTGreenTValleyTproductTrangeT&
Tbrands.TTheTwideTrangeTofTimportedTproductsTisTinTperfectTharmonyTwithTtheTbestTbra
ndsTspreadTevenlyTonTaislesTinTeasyTconfiguration,TprovidingTeveryTcustomerTwithTcomfor
tTandTease.

 CuffTnTcollorTdryTcleanTandTwashT:

CuffTnTcollorTdryTcleanTandTwashTisTaTlargeTcompanyTentrepreneurship.TItThasTmoreTtha
nT50TchainsTnationwide.TItTprovidesTtheTbestTdryTcleanTservicesTthroughout.TWithTtheTpa
ssingTofTtime,TmodernTandTinnovativeTmethodsTwereTintroducedTinTthisTfieldTandTpionee
ringTtoTgainTrecognitionTofTthisTserviceTasTanTindustryTforTtheTfirstTtimeTeverTinTtheTIndi
anTSub-
Continent,TthisTnameThasTnowTbecomeTsynonymousTwithTquality,Treliability,TtrustTandTti
meliness.

WhereTEntrepreneurialTIdeasTcomeTfrom?
HereTareTfiveTareasTfromTwhichTnewTsmallTbusinessTideasTmostToftenTarise:

 FromTyou

AboutT60%TofTnewTbusinessTideasTcomeTfromTourTownTworkTexperience.TWeTallThadTaTjobTwhe
reTweTthoughtTweTcouldTdoTsomethingTbetter:TanTorganizationalTsystem,TanTunnecessaryTstepTin
TaTreportingTprocessTorTaTwayTofTsavingTtime.TThisTisTwhatThelpsTusTtoTcreateTbetterTproductsT
orTservices.

 FromTothers

OftenTyourTcustomersThaveTnewTideasTforTproductTorTproductTenhancement.TSeekTcustomerTfeed
backTthatTisTactiveTinTindustriesTthatTareTofTinterestTtoTyou.TTheyTmayThaveTtheTideasTthatTyou'
reTlookingTfor.T

DoTnotToverlookTpeopleTwithTwhomTyouTwork,Teither!TProductsTsuchTasTtheTMcDonald'sTFilet-o-
Fish,TtheTBigTMac,TEggTMc-
Muffin,TandTHotTAppleTPieTwereTeachTinventedTbyTcompanyToperatorsT'TideasTevolving.

 FromTorganizations

WithinTallTlevelsTofTgovernment,Tnon-
profitTlaboratoriesTandTassociationsTthereTareTloadsTofTbusinessTideas.TYourTpublicTlibraryTcanThel
pTyouTfindTdepartmentsTrelevantTtoTyourTbusinessTideasTfromTtheTgovernment.TOrganizationsTcan
TalsoThelpTyouTbuildTonTyourTidea.

 FromTliterature

No,TweTdon'tTmeanTthatTbooks,Ttextbooks,TresearchTjournals,TbusinessTmagazines,TpatentTregistri
es,Tdatabases,TandTtheTinternetTareTallTgreatTbusinessTideasTsources.TItTmayTalsoTstimulateTyourT
creativeTthinkingTtoTreadTbusinessTpublicationsTsuchTasTInc.,TEntrepreneurTorTFortuneTmagazine.

 FromTserendipity

AnyoneTcanTstumbleToverTaTnewTideaTforTaTproductTorTservice.TItTmightTbeTtheTpersonTyou'reTs
ittingTonTaTflightTnextTto,TorTtheTpersonTinTlineTinTfrontTofTyou.TTheTturningTpointTinTmanyTentr
epreneursT'Tcareers,TincludingTMarkTZuckerberg,TSteveTJobs,TandTOprahTWinfrey,TwasTbeingTinTth
eTrightTplaceTatTtheTrightTtime.

RelatingTtheTthreeTorganizationsTtoTtheTidea:T
1. DetroitTdetroitTpizzaTsquare:

TheTideaTforTDetroitTdetroitTpizzaTsquareTcameTfromTothers.TIt’sTaTmodificationTofTexistingTprodu
ctsTtoTmakeTitTdifferentTformTothers,TalsoTfromTorganizationsTasTthereTareTothersTfoodTbusinesse
sTtoTtakeTideasTfrom.TByTmodificationsTpeopleTareTnoticingTtheTbusinessTbecauseTofTsquareTpizza
.

2. GreenTvalley:

TheTideaTforTGreenTValleyTcomesTformTorganization.TEveryTcommunityTneedsTaTconvenientTsuper
TmarketTwhichThasTeverythingTunderToneTroof.TGreenTValleyTisTmoreTconvenientTtoTitTinternatio
nalTcustomersTdueTtoTitsTimportedTproducts.T

3. Cuff n color dry clean and wash:T

TheTideaTforTCuffTnTcollorTdryTcleanTandTwashTcomeTformTorganization.TCuffTnTcollorTdryTcleanT
andTwashTusesTtheTlatestTmethodsTforTtheTdryTcleaningTthisTisTwhatTtheyTareTfamousTfor.T

TheTroleTandTimportanceTofTsmallTfirms:
SmallTbusinessesTprovideTentrepreneursTwithTopportunities,TneighborhoodTjobsTandTcom
munityTgatheringTplaces.TTheyTareTrootedTinTtheTlandscapeTtheyTgrow,TgivingTbackTvitalit
yTandTsustenance.TWhileTrunningTaTsmallTbusinessTinvolvesTtakingTgreaterTrisksTthanTwor
kingTforTaTlarge,TestablishedTbusiness,TtheTbenefitsTareTbothTquantitativeTandTqualitative,
TincludingTwide-rangingTprosperityTandTaTwebTofTsymbioticTrelationships.

 Tip

SmallTbusinessesTareTimportantTbecauseTtheyTprovideTentrepreneursTwithTopportunitiesTa
ndTcreateTmeaningfulTjobsTwithTgreaterTjobTsatisfactionTthanTthoseTwithTlarger,Ttradition
alTbusinesses.TTheyTpromoteTlocalTeconomies;TkeepTmoneyTcloseTtoThome,TandTsupportT
neighborhoodsTandTcommunities.

 IndependenceTandTAutonomy

AlthoughTownershipTofTsmallTbusinessTisTaTlong-
standingTandTtraditionalTwayTofTearningTaTliving,TitTbucklesTanTongoingTtrendTofTconsolid
ating,TbuildingTeconomiesTofTscaleTandTspreadingThomogeneityTbyTlargeTcompanies.TATch
ainTrestaurantTinTtheTMidwestTwillTbeTvirtuallyTtheTsameTasTaTversionTofTtheTsameTresta
urantTonTtheTEastTorTWestTCoast,TandTaTpharmacyTwithTlocationsTacrossTtheTcountryTwil
lTreflectTtheTsameTvaluesTwhereverTitTisTlocated,TwhetherTitTisTfocusedTonTconvenientTp
harmaceuticalTdeliveryTorTconvenienceTfoodTprocessing.TOnTtheTotherThand,Tindependentl
yTownedTrestaurantsTandTpharmaciesTreflectTtheirTneighborhood'sTcultureTandTneeds.TLoc
alTrestaurantsTfeatureTregionalTspecialties,TandTlocalTpharmaciesTcanTaddTanythingTfromTj
igsawTpuzzlesTtoTLittleTLeagueTteamTt-shirtsTtoTtheirTpharmaceuticalTstock.

 CreatingTMeaningfulTJobs

SmallTbusinessesTcreateTtwoToutTofTthreeTnewTnetTprivateTsectorTjobs.TThisTfigureTrefers
TtoTtheTnumberTofTnewTjobsTcreatedTafterTtheTeliminationTofTtheTnumberTofTjobs.TForT
25Tyears,TthisTtrendThasTbeenTfairlyTconsistentTandThasTcontinuedTsinceTtheTendTofTtheT
GreatTRecession.TSmallTbusinessesTnotTonlyTcreateTaTsignificantTpercentageTofTnewTjobs,T
butTtheTjobsTtheyTcreateTprovideThighTjobTsatisfactionTlevels.

It'sTeasierTtoTbeTproudTofTyourTworkTandTfeelTlikeTyourTcontributionsTmakeTaTrealTdiffer
enceTwhenTyouThaveTaTdirectTrelationshipTwithTyourTbossTthanTwhenTyourTbusinessTisTo
wnedTbyTmillionsTofTshareholdersTwhoTliveTallToverTtheTworldTandTtheTbusinessTisTrunTb
yTexecutivesTinTaTremoteTcity.

 IntegralTPartsTofTLocalTEconomies

SmallTbusinessesTareTintegralTpartsTofTlocalTeconomies,ThelpingTtoTbuildTfinancialTinterde
pendenceTwebsitesTthatTpromoteTbroad-
basedTprosperity.TWhenTyouTspendTmoneyTinTaTlocalTprivateTstore,TthatTmoneyTgoesTtoT
payTaTneighborhoodTworkerTwho,TinTturn,TisTlikelyTtoTspendTmoneyTonTanotherTneighbor
hoodTbusiness.TTheTmoreTsmallTbusinessesTleverageTtheirTpotentialTforTmutualTsupport,Tt
heTgreaterTtheirTabilityTtoTcreateTaTthrivingTlocalTbusinessTcommunity.TThisTmutualTsupp
ortTisTalsoTusefulTinTtimesTofTdifficulty.TIfTaTlocalTbusinessTisTstruggling,TcommunityTmem
bersTcanTbindTtogetherTbyTcrowd-fundingTcampaignsTorTold-
fashionedTmouthTpleasTtoThelpTtheTstrugglingTbusinessTgetTbackTonTitsTfeet.TIt'sThardTto
TimagineTaTbigTbusinessTgeneratingTthisTkindTofTenergyTandTsupport.

InternationalTEntrepreneurship:

ItTisTanTapproachTthatTconsidersTthatTtheTinternationalizationTofTcompaniesTisTstronglyTin
fluencedTbyTtheTentrepreneurTandTtheTnetworksTthatTtheTentrepreneurThasTsetTupTwithT
foreignTactors.TItTusuallyTfollowsTanTopportunityTfromTanTentrepreneurialTperspectiveTtoT
seekTtypicalTapproach.

RelatingTtoTtheTorganizations:

1. DetroitTdetroitTpizzaTsquare:
 Role
ProvidingTqualityTfoodTforTtheirTcustomersTisTtheirTbiggestTrole.T

 Importance

CreatingTmeaningfulTjobsTforTtheTcommunityTisTtheirTactTofTimportance.TInvestingTthroug
houtTtheTneighborhoodTwhichTaffectsTnationwideTeconomy.

2. GreenTValley:
 Role

ProvidingTtheirTcustomersTeveryTgroceryTitemsTunderToneTroofTisTtheirTroleTinTtheTcomm
unity.

 Importance

EveryTcommunityTneedsTaTconvenientTsuperTmarketTwhichThasTeverythingTunderToneTroo
f.TGreenTValleyTisTmoreTconvenientTtoTitTinternationalTcustomersTdueTtoTitsTimportedTpr
oducts.T

 Cuff n color dry clean and wash

 Role

ProvidingTtheirTcustomersThygienicTclothsTandTsatisfactionTofTtheirTcustomerTisTtheirTrole
TtoTtheTcommunity.T

 Importance

ProvidingTjobsTwithTgreaterTjobTsatisfactionTandTpromotingTlocalTeconomiesTisTtheirTimpo
rtanceTtoTtheTcommunity.

InternationalTaspectsTofTEntrepreneurship:
 EarnTForeignTExchange

InternationalTbusinessTexportsTallToverTtheTworldTitsTgoodsTandTservices.TThisThelpsTearn
TvaluableTforeignTcurrency.TForeignTexchangeThelpsTmakeTyourTbusinessTmoreTprofitableT
andTreinforceTyourTcountry'sTeconomy.

 OptimumTUtilizationTofTResources
InternationalTbusinessTmakesToptimumTresourceTutilization.TThisTisTbecauseTforTtheTintern
ationalTmarketTitTproducesTgoodsTonTaTveryTlargeTscale.TInternationalTbusinessTisTusingTr
esourcesTfromTaroundTtheTworld.TItTusesTrichTcountriesT'TfinanceTandTtechnologyTandTpo
orTcountriesT'TrawTmaterialsTandTlabor.

 AchieveTitsTObjectives

InternationalTbusinessTisTachievingTitsTgoalsTquicklyTandTeasily.TAnTinternationalTbusinessT
'TmainTobjectiveTisTtoTearnThighTprofits.TThisTgoalTisTeasilyTachieved.TThisTisTbecauseTthe
TbestTtechnologyTisTbeingTused.TIt'sTgotTtheTbestTstaffTandTmanagers.TItTproducesTgoods
TofThighTquality.TItTsellsTallToverTtheTworldTtheseTgoods.TAllTofTthisTleadsTtoThighTintern
ationalTbusinessTprofits.

 ToTSpreadTBusinessTRisks

BusinessTinternationalTspreadsTitsTbusinessTrisk.TThat'sTbecauseTit'sTdoingTbusinessTworld
wide.TSo,ToneTcountry'sTlossTcanTbeTbalancedTbyTanotherTcountry'sTprofit.TTheTsurplusTg
oodsTmayTbeTexportedTtoTanotherTcountryTinToneTcountry.TItTisTalsoTpossibleTtoTtransfer
TtheTsurplusTresourcesTtoTotherTcountries.TAllTofTthisThelpsTminimizeTtheTrisksTofTbusine
ss.

 ImproveTOrganization’sTefficiency

TheTefficiencyTofTtheTinternationalTbusinessTisTveryThigh.TThisTisTbecauseTtheyTwillTnotTb
eTableTtoTcompeteTonTtheTinternationalTmarketTwithoutTefficiency.TSo,TtoTimproveTtheirT
efficiency,TtheyTuseTallTtheTmodernTmanagementTtechniques.TTheyThireTemployeesTandT
managersTwhoTareTmostTqualifiedTandTexperienced.TTheseTindividualsTareTregularlyTtraine
d.TWithTveryThighTwagesTandTotherTbenefitsTsuchTasTinternationalTtransfers,Tpromotions,
Tetc.,TtheyTareThighlyTmotivated.TAllTthisTleadsTtoThighTefficiencyTinTorganization,Ti.e.Tlow
TcostsTandThighTreturns.

 GetTBenefitsTfromTGovernment

InternationalTbusinessTbringsTtheTcountryTaTlotTofTforeignTexchange.TItTthereforeTreceives
TfromTtheTgovernmentTmanyTbenefits,TfacilitiesTandTconcessions.TItTgetsTfromTtheTgovern
mentTaTlotTofTfinancialTandTtaxTbenefits.

 ExpandTDiversity
InternationalTbusinessTcanTexpandTitsTactivitiesTandTdiversifyTthem.TThisTisTbecauseTveryT
highTprofitsTareTearned.TItTalsoTreceivesTgovernmentTfinancialTassistance.

 IncreaseTCompetitiveTCapacity

InternationalTenterpriseTproducesTgoodsTofThighTqualityTatTlowTcost.TItTspendsTaTlotTofT
moneyTallToverTtheTworldTonTadvertising.TItTusesTadvancedTtechnology,TtechniquesTofTm
anagement,TmarketingTtechniques,Tetc.TThat'sTallTmakingTitTmoreTcompetitive.TSo,TitTcanT
competeTwithTforeignTfirms.

RelatingTtheTorganization:

1. DetroitTdetroitTpizzaTsquare

GoingTinternationalTwillTmaximizeTtheirTriskTdueTtoThighTcompetitionTrate.TTheyTwouldTh
aveTtoTuseTmodernTmanagementTtechniques,TadaptationTofTculturesTandTexperiencedTem
ployees.

2. GreenTValley

GoingTinternationalTwillTincreaseTtheirTmarketTvalue.THighTrateTofTcompetitionTwouldTbeT
involvedTtoTcompeteTwithTthemTwouldTneedThighlyTqualifiedTandTexperiencedTemployees.
TModernTandTadaptiveTtechniquesTshouldTbeTusedTbyTthem.

3. Cuff n color dry clean and wash

GoingTinternationalTwillThelpTthemTtoTgainThighTmarketTrespect.TTheyTwouldTbecomeTma
jorTproviderTinTtheirTlocalTmarket.TAsTthey’reTalreadyTusingTmodernTmanagementTtechniq
uesTitTwouldThelpTthemTtoTgainTinternationalTmarketTrespectTeasily.T

EntrepreneurialTCharacteristicsTandTMindset:
 TIP

EntrepreneursThaveTtoTdealTwithTmoreTobstaclesTandTfearsTthanThourlyTorTwage-
earningTemployees,TbutTtheTpayoffTmayTbeTmuchTgreater.TGoodTentrepreneursThaveTinte
restTandTvision,TskillsTandTwillingnessTtoTinvestTinTstartingTaTbusiness.T

 InterestTandTVisionT

InterestTisTtheTfirstTfactorTinTentrepreneurialTsuccess.TBecauseTentrepreneurshipTpaysToffT
onTaTperformanceTbasisTratherTthanTspendingTtimeTonTaTparticularTeffort,TanTentreprene
urTmustTworkTinTanTareaTthatTinterestsTthem.TTheyTwon'tTbeTableTtoTmaintainTaThighTle
velTofTworkTethicsTotherwise,TandTmostTlikelyTtheyTwillTfail.TItTmustTalsoTtranslateTthisTi
nterestTintoTaTvisionTforTtheTgrowthTofTtheTcompany.TEvenTifTaTbusinessT'TdailyTactivitie
sTareTinterestingTtoTanTentrepreneur,TthisTisTnotTsufficientTforTsuccessTunlessTtheyTcanTt
urnTthisTinterestTintoTaTvisionTofTgrowthTandTexpansion.TThisTvisionTmustTbeTstrongTeno
ughTforTinvestorsTandTemployeesTtoTbeTableTtoTcommunicateTthroughTit.

 ManyTAreasTofTSkill

AllTinterestTandTvisionTcannotTcompensateTforTaTcompleteTlackTofTcompetence.TAsTaTco
mpany'sThead,TwhetherTorTnotTheThasTemployees,TanTentrepreneurTmustTbeTableTtoTwe
arTandTdoTsoTeffectively.TForTexample,TifTheTwantsTtoTstartTaTbusinessTthatTcreatesTmob
ileTgames,TheTshouldThaveTexpertiseTinTmobileTtechnology,Tgaming,TgameTdesign,Tmobile
TappTmarketingTorTprogramming.

 FinancialTandTEmotionalTInvestment

AnTentrepreneurThasTtoTinvestTinThisT/TherTbusiness.TThisTinvestmentTmayTbeTlessTtangi
ble,TsuchTasTtheTtimeTitTspendsTorTtheTskillsTorTreputationTitTbringsTwithTit,TbutTitTalsoT
tendsTtoTinvolveTaTsignificantTinvestmentTofTassetsTwithTaTclearTvalue,TbeTitTcash,TrealTe
stateTorTintellectualTproperty.TAnTentrepreneurTwhoTwon'tTorTwon'tTbeTableTtoTinvestTin
TtheirTbusinessTcan'tTexpectTothersTtoTdoTthatTandTcan'tTexpectTitTtoTsucceed.

 OrganizationTAndTDelegation

WhileTmanyTnewTbusinessesTbeginTasTaTone-
manTshow,TfastTandTstableTgrowthTcharacterizesTsuccessfulTentrepreneurship.TThisTmeans
ThiringTotherTindividualsTtoTdoTspecializedTjobs.TBecauseTofTthis,TentrepreneurshipTrequir
esTextensiveTtaskTorganizationTandTdelegation.TIt'sTimportantTforTentrepreneursTtoTpayTcl
oseTattentionTtoTallTthat'sTgoingTonTinTtheirTbusiness,TbutTifTtheyTwantTtheirTbusinessTto
Tsucceed,TtheyTneedTtoTlearnTtoThireTtheTrightTpeopleTforTtheTrightTjobsTandTletTthemT
doTtheirTjobsTwithTminimalTmanagementTinterference.

 RiskTandTRewards

RiskTrequiresTentrepreneurship.TMeasuringTthisTriskTisTequivalentTtoThowTmuchTtimeTand
TmoneyTyouTinvestTinTyourTbusiness.TThisTrisk,Thowever,TalsoTtendsTtoTbeTdirectlyTrelate
dTtoTtheTrewardsTinvolved.TAnTentrepreneurTwhoTinvestsTinTaTfranchiseTpaysTtheTbusines
sTplanTforTsomeoneTelseTandTearnsTaTrespectableTincome,TwhileTanTentrepreneurTwhoTu
ndertakesTgroundbreakingTinnovationsTrisksTeverythingTonTtheTassumptionTthatTsomething
TrevolutionaryTisTgoingTtoTworkTonTtheTmarket.TIfTaTrevolutionaryTlikeTthatTisTwrong,Tth
eyTcanTloseTitTall.TTheyTcanTsuddenlyTbecomeTextremelyTwealthyTifTsheTisTright,Tthough.

RelatingTtoTtheTorganizations

1. DetroitTdetroitTpizzaTsquare

InterestTandTvisionTareTtheTcharacteristicsTofTDetroitTdetroitTpizzaTsquareTowners.TTheTin
terestTisTforTtheTfoodTbusinessTandTtheTvisionTwasTtoTupgradeTtheTexistingTproduct,Tand
TprovidingTmoreTinnovativeTproducts.T

2. GreenTValley

OrganizationTandTdelegationTareTtheTcharacteristicsTofTGreenTvalleyTowner.THeTproducedT
aTfastTandTstableTgrowthTorganizationTspecializedTbyTexperts.TGreenTvalleyTisTtheTbiggest
TattractionTforTtheirTinternationalTcustomers.

3. Cuff n color dry clean and wash

InterestTandTvisionTareTtheTcharacteristicsTofTSnowTWhite.TTheTownersTworkedTinTthisTfi
eldTforThisTinterestTandThisTvisionTwasTtoTprovideThisTservicesTnation-
wide.THeTprovidedTtheTbestTofThisTservicesTtoTtheTcommunityTsinceT1949.

SkillTSetTofTanTEntrepreneur

ManyTentrepreneursTbelieveTtheirToverallTexperienceTandTskillsTinTtheTnicheTareaTareTthe
TmostTimportantTfactorTdeterminingTtheirTlevelTofTsuccessTwithTaTstartup.THowever,Tsom
eTofTtheTskillsTdevelopedTbyTtheTmostTsuccessfulTentrepreneursThaveThelpedTthemTachie
veTtheirTgoals.TWhileTyouTdefinitelyTneedTpatienceTandTnervousnessTtoTstartTandTrunTaT
newTbusiness,TyouTalsoTneedTtoTfocusTonTnurturingTtheseTsevenTcriticalTskillsTthatTareTv
eryTimportantTtoTyourTfutureTsuccess.

 Ambition
It'sTeasyTtoTgiveTupTwhenTitTgetsTtough,TbutTbecauseTofTtheirTambitiousTnature,TtheTmo
stTsuccessfulTentrepreneursTpersist.TTheyTwantTtoTsucceed,TandTtheyTthriveTonTreachingT
smallTmilestonesTthatTreachTtheirTmainTgoalTbyTsteppingTstones.TYouTmayThaveTanTinter
nalTdriveTtoTworkThardTwhenTyouTareThighlyTambitious,TandTyouTmayTbeTcommittedTtoT
doingTwhatTyouTneedTtoTmakeTyourTbusinessTaTsuccess.TGenerallyTspeaking,TyouTareTnot
TgoingTtoTlookTforTshortcutsTandTareTwillingTtoTputTinTtheTnecessaryTtimeTtoTgetTtheTjo
bTdoneTproperly.

 WillingnessTtoTLearnT

SomeTpeopleTthinkTthatTwhenTyouTgraduateTfromTcollegeTorTreceiveTaTspecialTcertificatio
n,TlearningTstops,TbutTthisTisTnotTtheTcase.TEducationTisTaTprocessTthatTlastsTaTlifetime.T
YouTneedTtoTstayTup-to-
dateTwithTtechnologyTchanges,TindustryTevolution,TsalesTprocesses,TandTmore.TSearchTfor
TnewTknowledgeTalways.TMoreTthanTthatTlookTforTyourTindustry'sTmostTsuccessfulTpeople
TandTdon'tTbeTafraidTtoTaskTforTtheirTopinionsTorTadvice.

 AbilityTtoTListenT

IfTyouTareTnotTanTeffectiveTcommunicator,TyouTsimplyTcannotTmanageTaTgreatTteamTorTr
unTaTgreatTcustomerTservice.TCommunicationTisTaTstreetTofTtwoTways.TToTcommunicateT
effectivelyToutwardly,TyouTneedTtoTpayTattentionTtoTtheTmotivationsTofTothers,ThotTbutto
ns,Tinterests,TandTmore.TYouTalsoTneedTtoTbeTawareTofTnon-
verbalTindicationsTlikeTbodyTlanguage.TDoTnotTcomeToffTasTself-
promotionalTorTvain,TandTtryTtoTproveTthatTyouTareThelpfulTandTinterestedTinTothers.TThi
sTcanTencourageTcollaboration;TexciteTothersTaboutTyourTgoals,TandTmoreTthanTturnTthe
mToffTbecauseTyouTseemTtoTbeToverlyTinterestedTinTyourTownTself-interest.

 Creativity

IfTyouTdoTtheTsameTthingTatTallTtimes,TyouTprobablyTwon'tTenjoyTnewTandTbetterTresults
.TToTfindToutTwhatTworksTbest,TyouThaveTtoTtryTnewTthings.TYouTmustTalsoTregularlyTen
richTyourTliveTwithTnewTexperiences.TThisTmayTbeTasTsimpleTasTtalkingTtoTnewTpeopleTo
rTtakingTaTclassTofTpersonalTinterest.TEveryTexperienceTyouThaveTcanTleadTtoTnewToppor
tunitiesTyouTdidn'tThaveTatTyourTdisposalTbefore.

 AssertivenessTandTConfidence

WhileTlisteningTisTimportantTforTeffectiveTcommunication,TyouTalsoTneedTtoTknowTwhenT
toTtakeTcontrolTofTtheTconversationTandTassertTyourTbeliefsTandTopinions.TYouTshouldTlis
tenTtoTothersTwhoTmakeTreasonableTclaimsTandTrequests,TbutTyouTmustTalsoTknowTwhe
nTtoTsayTno.TToTearnTrespectTandTtrustTfromTthoseTaroundTyou,TbeTconsistentTyetTopen-
minded.TYouTmustTknowTwhatTyouTstandTfor,TandTyouTmustTstandTupTforTthoseTconvicti
ons.

 Perseverance

ManyTofTtheTmostTsuccessfulTbusinessTownersThaveTexperiencedTdevastatingTfailuresTand
Tdefeats.TInsteadTofTlookingTatTtheseTeventsTasTanTendTtoTaTsituation,TtheyTviewedTthes
eTeventsTasTimportantTmomentsTofTlearning.TTheyTmaintainedTtheirToptimismTandTpersev
erance,TbutTinTfutureTeffortsTtheyTalsoTmadeTcalculatedTchanges.TRememberTthatTwhenT
youTstopTtrying,TyouTonlyTfail.TTheTkeyTtoTsuccessTisTpersistence.

 CourageTandTRiskTTaking

YouTmustThaveTtheTcourageTtoTactTonTyourTgreatTideasTandTplansTtoTharnessTtheTpower
TofTcreativity.TWhileTyouTneedTtoTthoroughlyTinvestigateTyourTideas,TyouTalsoTneedTtoTh
aveTtheTcourageTtoTtakeTanTunknownTstepTandTtryTthingsTyouTdon'tTknowTabout.TJohnT
BurroughsT'Twords,T"Leap,TandTtheTnetTisTgoingTtoTappear."

ItTisTrarelyTaTstraightTandTnarrowTprocessTtoTfindTaTsuccessfulTpathTinTlife.TToTbeTsucces
sfulTwithTtheirTefforts,TmanyTentrepreneursTneedTtoTtakeTnumerousTstepsTtoTdevelopTth
eTrightTcombinationTofTskills,TtraitsTandTknowledge.TIfTyouTfocusTonTnurturingTtheseTtrait
sTinTyourTownTlife,TwithTfutureTentrepreneurialTeffortsTyouTmayTbeTableTtoTenjoyTbetter
ToverallTsuccess.

RelatingTtoTtheTorganizations:

1. DetroitTdetroitTpizzaTsquare

TheTentrepreneurshipTskillTsetTofTDetroitTdetroitTpizzaTsquareTownersTareTambition,Tcour
ageTandTriskTtakingTandTcreative.TTheyThaveTtheTambitionTtoTtakeTDetroitTdetroitTpizzaTs
quareTtoTtheTtop.TTheyTareTwillingTtoTtakeTtheTcourageTandTriskyTdecisionsTforTtheirTgro
wth.TTryTnewTmanagementTmethodsTforTbeingTmotivated.T

2. GreenTValley

TheTentrepreneurshipTskillTsetTofTGreenTValleyTOwnerTisTabilityTtoTlistenTandTcourageTan
dTriskTtaking.TGreenTValleyTcreatedTaTgreatTteamTwithTextraTordinaryTservicesTwhichTcre
atesTgreatTmotivationTforTtheTteam.TTheyTtookTaTlotTofTcourageTandTriskTtoTprovideTthei
rTcustomersTwithTinternationalTlevelTservices.T

3. Cuff n collor dry clean and wash


TheTentrepreneurshipTskillTsetTofTCuffTnTcollorTdryTcleanTandTwashTisTambition.TDueTtoT
theirTsuperiorTqualityTservicesTCuffTnTcollorTdryTcleanTandTwashTinsistTpeopleTtoTuseTthe
irTservice.TTheyTsucceededTstepTbyTstepTtoTachieveTtheirTmarketTrespectTandTtrustTofTth
eirTcustomers.T

PersonalTEntrepreneurialTTendency:

 EntrepreneursTareTgoal-oriented

EntrepreneursTareTallTaboutTsettingTgoalsTandTdoingTtheirTutmostTtoTachieveTthem;Tthey
TareTdeterminedTtoTmakeTtheirTbusinessTsuccessfulTandTwillTremoveTanyTburdensTthatTm
ightTstandTinTtheirTway.TInTtheirTgameTplans,TtheyTalsoTtendTtoTbeTstrategicTandTalways
ThaveTaTclearTideaTofTexactlyTwhatTtheyTwantTtoTachieveTandThowTtheyTplanTtoTachieve
Tit.

 EntrepreneursTareTcommittedTtoTtheirTbusiness

EntrepreneursTareTnotTeasilyTdefeated;TtheyTseeTfailureTasTanTopportunityTforTfutureTsuc
cess,TandTifTtheyTfailTtheTfirstTtime,TtheyTwillTremainTcommittedTtoTtheirTbusinessTandTtr
yTagainTuntilTitTsucceeds.TForTaTresponse,TaTtrueTentrepreneurTdoesTnotTtake'Tno.'

 EntrepreneursTareThands-on

EntrepreneursTareTinherentlyTproactive,TandTknowTthatTifTsomethingTreallyTneedsTtoTgetT
done,TtheyTshouldTdoTitTthemselves.TThey’reT‘doers’,TnotTthinkers,TandTtendTtoThaveTver
yTexactingTstandards.TTheyTviewTtheirTbusinessTasTanTextensionTofTthemselvesTandTlikeTt
oTbeTintegralTinTitsTday-to-dayToperations—evenTwhenTtheyTdon’tThaveTtoTbe.

 EntrepreneursTthriveTonTuncertainty

TheyTnotTonlyTthriveTonTit—
TtheyTremainTcalmTthroughoutTitTasTwell.TSometimesTthingsTgoTwrongTinTbusiness,TbutTit
'sTessentialTtoTkeepTyourTcoolTinTanyTgivenTsituationTwhenTyou'reTatTtheThelmTofTaTcom
panyTandTmakeTallTtheTdecisions.TTrueTentrepreneursTknowTthisTand,TinTtheTwakeTofTan
yTchallenges,TsecretlyTflourishTandTgrow.

 EntrepreneursTcontinuouslyTlookTforTopportunitiesTtoTimprove
EntrepreneursTrealizeTthatTeveryTeventTorTsituationTisTaTbusinessTopportunityTandTgenera
teTnewTandTinnovativeTideasTonTanTongoingTbasis.TInTanTeffortTtoTimproveTtheirTbusines
s,TtheyThaveTtheTabilityTtoTlookTatTeverythingTaroundTthemTandTfocusTitTonTtheirTgoals.

 EntrepreneursTareTwillingTtoTtakeTrisks

ATtrueTentrepreneurTisTnotTaskingTquestionsTaboutTwhetherTtheyTareTgoingTtoTsucceedTo
rTnot—
TtheyTreallyTbelieveTtheyTareTgoingTto.TTheyTexudeTthisTconfidenceTinTallTaspectsTofTlife,
TandTasTaTbi-
productTtheyTneverTfearTtakingTrisksTbecauseTofTtheirTbeliefTthatTtheyTwillTultimatelyTtriu
mph.

 EntrepreneursTareTwillingTtoTlistenTandTlearn

ListeningTisTtheTmostTimportantTpartTofTlearningT—
TandTthisTwillTbeTdoneTinTabundanceTbyTaTgoodTentrepreneur.

 EntrepreneursThaveTgreatTpeopleTskills

EntrepreneursThaveTstrongTcommunicationTskills,TandTthisTstrengthTallowsTthemTtoTsellTt
heirTproductTorTserviceTeffectivelyTtoTcustomersTandTcustomers.TTheyTareTalsoTnaturalTle
adersTcapableTofTmotivating,TinspiringTandTinfluencingTthoseTaroundTthem.

 EntrepreneursTareTinherentlyTcreative

ThisTisToneTtraitTthatTbusinessTpeopleThaveTdueTtoTtheTbucketTloadTdueTtoTtheirTveryTn
ature.TNotTonlyTcanTtheyTcomeTupTwithTingeniousTideas,TbutTtheyTcanTalsoTmakeTprofits
TforTthoseTideas.

 EntrepreneursTareTpassionateTandTalwaysTfullTofTpositivity

PassionTisTperhapsTtheTsuccessfulTentrepreneur'sTmostTimportantTtrait.TTheyTreallyTloveTt
heirTjobTandTareTwillingTtoTputTinTthoseTextraThoursTtoTgrowTtheirTbusiness;TtheyTgetTa
TrealTsenseTofTenjoymentTfromTtheirTworkTthatTgoesTfarTbeyondTjustTcash.

RelatingTtoTtheTorganization:

1. DetroitTdetroitTpizzaTsquare

DetroitTdetroitTpizzaTsquareTownersT'TpersonalTentrepreneurialTtendenciesTareTambitious,
Tcourageous,TriskT-
Ttaking,Tcreative,TpassionateTandTalwaysTfullTofTpositivity.TThey'reTlookingTforwardTtoTtaki
ngTDetroitTdetroitTpizzaTsquareTtoTtheTtop.TTheyTareTwillingTtoTmakeTtheirTgrowthTwithT
theTcourageTandTriskyTdecisions.TTryTnewTmotivatedTmanagementTmethods.

2. GreenTValley

PersonalTentrepreneurialTtendencyTforTGreenTValleyTOwnerTisTabilityTtoTlistenTandTcourag
eTandTriskTtaking.TGreenTValleyTcreatedTaTgreatTteamTwithTextraTordinaryTservicesTwhich
TcreatesTgreatTmotivationTforTtheTteam.TTheyTtookTaTlotTofTcourageTandTriskTtoTprovide
TtheirTcustomersTwithTinternationalTlevelTservices.

3. Cuff n collor dry clean and wash

PersonalTentrepreneurialTtendencyTforTCuffTnTcollorTdryTcleanTandTwashTownerTisTambiti
on,TpassionateTandTalwaysTfullTofTpositivity.TDueTtoTtheirTsuperiorTqualityTservicesTCuffTn
TcollorTdryTcleanTandTwashTinsistTpeopleTtoTuseTtheirTservice.TTheyTsucceededTstepTbyTs
tepTtoTachieveTtheirTmarketTrespectTandTtrustTofTtheirTcustomers.T

FactorsTthatTInfluenceTtheTDecisionTtoTstartTaTBusiness:
T

 TheTIdea

TTheTstrengthTofTtheTideaTofTtheTfounderTmayTseemTtoTbeTtheTbiggestTfactorTresponsibl
eTforTtheTsuccessTofTaTbusiness,TbutTit'sTreallyTjustTaTsmallTelementTofThowTthingsTcould
TturnTout.TConsiderTGoogle,TwhoseTcoreTideaTofTanTinteractiveTwebTsearchTwasTimpleme
ntedTbyTdozensTofTcompetitorsTatTtheTbeginning.TButTbecauseTtheTplan,TexecutionTandTti
mingTofTGoogle'sTfoundersTwereTsuperior,TtheirTlackTofToriginalityTdidTnotTdiminishTtheirT
chancesTofTsuccess.

 TheTTeam

EntrepreneursTareTvital,TbutTrarelyTdoTgreatTthingsTalone.TSuccessfulTbusinessesTuseTfrom
TaThandfulTtoThundredsTofTindividualsTanywhere,TandTthoseTwhoTpreserveTbusiness,Tgene
rateTdevelopment,TandTachieveTyourThigh-
levelTgoalsTwouldTbeTtheTpeople.THireTtheTrightTpeopleTforTtheTjobTandTyou'reTnotTgoin
gTtoThaveTaTnaggingTissue.TItTmayTbeTruinedTtoThireTtheTwrongTpeopleTasTwellTasTyourT
best-laidTprograms.

 TheTLeader’s
ManagementTinTstartupsTisTimportant.TLeadersTmakeTtheTdecisions,TarrangeTtheTvisionTan
dTinspireTindividualsTtoTworkTharderTforTtheTgoalsTofTaTgroup.TSettingTupTanTincompeten
tTinnovatorTandTnotTonlyTwillThigh-
levelToptionsTbeTmadeTlessTefficiently,TbutTtheTcombinedTgroup'sTmoralityTcouldTbeTjeop
ardized.TAnTexperiencedTandTexperiencedThead,TonTtheTotherThand,TcanTevenTturnTaTfra
gileTideaTintoTanTeffectiveTone.

 TheTPlanT

TheTprogramThasTtoTinvolveTmoreTthanTjustTyourTcoreTidea.TItToffersTyourTgoals,Tgoals,Tf
unctionsTandTmore.TInTyourT"plan,"TeverythingTthatTisTwrittenTinTyourTbusinessTplanTmat
ters,TandTtheTamountTyouThaveTresearchedTandTfinishedTyourTplanTwillTgreatlyTaffectTyo
urTlikelihoodTofTeventualTsuccess.TTheTbroaderTyou'reThere,TtheTbetter.

 TheTCapitalT

WorkingTcapitalTisTimportant;TsoTyourTfirstTfinancingTstagesTmayTbe.TDon'tTworryTifTyouT
can'tTfindTaTbuyer-
thereTisTpossibilitiesTforTfamilyTandTpersonalTopportunities.TAndTdon'tTremoveTtheTlikelih
oodTofTopeningTaTfamilyTcreditTlineTmember.TOnceTcreditTisTguaranteed,TbeTsureTtoTmo
nitorTyourTmovementTofTmoney:TaTwrongTmoveTcouldTplaceTyourTcashTinTaTnegativeTpla
ce.

 TheTExecution

ThatTbeingTsaid,TanTideaTisTasTvaluableTasTitsTexecutionTability.TIfTyouThaveTaTgreatTplan
,TbutTbotchTitsTexecution,TitTcouldTcompromiseTyourTentireTbusiness.TOnTtheTotherThand,
TifTyouThaveTaTsufficientTplanTandTperfectlyTexecuteTit,TyouTwillThaveTtoTstandTonTaTsoli
dTlowerTlegTandTaTkeyTunderstandingTofTwhatThasTbeenTdoneTandThasTnotTworkedTfrom
TyourToriginalTconcept.

 TheTTimingT

FromTaTcompetitiveTperspective,TtimingTisTimportant,TandTitThasTbroughtTmanyTbusinesse
sTtoTprominenceTatTtheirTtimeTofTaccess,TdespiteTaTchaoticTandTbusyTmarket.TForTexamp
le,TwhenTYouTubeTcameTonTtheTscene,TdozensTofTvideoTstreamingTplatformsTalreadyTexis
ted.TButTbecauseTYouTubeTlaunchedTatTaTcriticalTmoment-afterThigh-
speedTinternetTbecameTtheTnorm,TbutTbeforeTanyTotherTstreamingTserviceTbecameTpromi
nent-itTlovedTearlyTradicalTsuccess.
 TheTMarketingT

HowTyouTbundleTyourTbusinessTissuesTandTmarketTthem.TATsubstandardTproductTthatTisT
ofTtheThighestTqualityTinTaTmuchTmoreTinteresting,Texciting,TandTuniqueTwayTwillTusually
ToutsellTitsTsuperiorTbrandingTproduct.TThisTtrueTpointTmayTseemTsuperfluous,TbutTitThas
TaTcriticalTimpactTonTtheTpurchasingTdecisionsTofTcustomers.

 TheTcrisisTResponse

SomethingTisTgoingTtoTgoTwrong,TnoTmatterThowTwellTyouTplanTorThowThardTyouTwork.
TItTisTmuchTmoreTimportantThowTyouTrespondTtoTaTcrisisTthanThowTlikelyTyouTareTtoTav
oidTone.TATpoorlyTtreatedTcrisisTisTallTitTtakesTtoTundermineTaTcompany,TsoTconsiderTcar
efullyTyourTemotionTplan.

 TheTGrowth

Lastly,TtheTroadTyouTchooseTagainstTgrowthTplaysTaTmajorTroleTinThowTyouTendTupTfallin
gTinTline.TGrowTtooTfastTandTyou'reTgoingTtoTstretchToutTthin.TGrowTtooTslowlyTandTyou
TwillTneverTgetTanywhere.TSo,TfindTaTbalanceTandTcarefullyTtreatTyourTdevelopment.

ApplicationTofTthreeTOrganizations:

1. DetroitTdetroitTpizzaTsquare

TheTideaTforTDetroitTdetroitTpizzaTsquareTisTinnovativeTdueTtoTupgradingTtheTexistingTpro
duct.TATwell-
executedTteamThasTbeenThiredTforTcontributingTtheirTpart.TTheTleadersTareTmotivatedTan
dTorganizedTtoTachieveTtheirTgoals.TTheirTplanTisTprovideTbestTqualityTandTinnovativeTfoo
dTproductsTtoTtheTcommunity.TAllTofTtheirTgoalsTareTpatternedTtoTbeTexecutedTatTtheTri
ghtTtiming.T

2. GreenTValley

TheTideaTforTGreenTValleyThasTbeenTadaptedTfromTexistingTorganizations.TATwellTorganiz
edTandTskill-
fullTteamThasTbeenThiredTforTtheirToperations.TTheTleaderTisTmotivatedTandTwillTtoTtakeT
risks.TTheirTplanTisTtoTprovideTaTwideTrangeTofTproductsTunderToneTroof.TExecutionTofTt
heirTplansTisTmadeTtimely.T

3. Cuff n collor dry clean and wash

TheTideaTforTCuffTnTcollorTdryTcleanTandTwashTisTanTapproachTtoTtheTcommunity.TItTuse
sTaTwell-
organizedTandTstructuredTmanagementTtechnique.TTheTleadersTareTmotivatedTtoTmaintain
TtheirTmarketTrespectTandTcustomersTtrust.TTheirTplanTisTtoTbeTtheTbestTinTtheTmarket.

RiskTandTRewardsTofTBusinessTStartup:

Risks:

 StartupsTmayTnotTbeTaroundTlongTenough.TAsToneTexecutiveTsaidTtoTCIO:T"MostTstart
ups...TareTunder-
capitalizedTandTcan'tTsurviveTanyTsetbacks.TAsTCIO,TITcan'tTaffordTtoTgoTtoTanTinnovati
veTcompanyTthatToffersTaTsmoothTproductTatTaTgreatTpriceTifTI'mTafraidTthey'reTgoingT
toTgoTout.
 StartupsTmayTbeTtooTsuccessful.TTheTstartupTmayTnot,TofTcourse,TgoToutTofTbusiness,
TbutTtakeToffTforTsuccess.TThatTcreatesToneTofTtwoTissuesTthatTareTcompletelyTdifferen
t.TATlessTattentiveTandTmoreTbureaucraticTbiggerTvendorTcanTacquireTtheTsmallTvendor.
TOr,TasTChristineTFerrusiTRossTofTForresterTputTit:T"TheseTstartupsTcanTbecomeTbigTpla
yersTthemselves,TandTvendorsTcanTbeginTtoTtakeTonTtheTcharacteristicsT[thatTmanager]
TtriedTtoTavoidTfirst."
 ATlotTofThand-
holdingTisTrequired.TStartupsTorTsmallTvendorsTareTstillTonTaTlearningTcurve,TandTproce
ssesTareTstillTbeingTsetTup.TUnfortunately,TthisTlearningTisTfundedTbyTearlyTcustomers.T
 StartupTvendorsTdon'tThaveTwell-
establishedTorTexperiencedTcustomerTserviceTprocesses.TTheTvendorTmayTnotTevenTha
veTaTdepartmentTofTformalTsupportTyet;TcallingTforTsupportTmayTevenTendTupTdirectly
TatTtheTofficeTofTtheTCEO.
 StartupTvendors'TemployeesTmayTbeTstretchedTthinTinTtheirTresponsibilities.TThisTcanT
makeTfollow-upTonTpost-
installationTissuesTdifficult.TAsToneTexecutiveTsaidTtoTCIO:TstaffTmembersTofTaTvendorT"
mayTalreadyTbeTdedicatedTtoTsupportingTanotherTcustomerTorTgettingTtheTnextTproduc
tTtoTbeTreleasedToutTofTtheTdoor,TandTaccessTtoTthoseTindividualsTmayTbeTcompletely
TwalledToff.

Rewards:
 GreaterTinfluenceToverTproductTdirection.TForTexample,TcompaniesTbuyingTproductsTorTse
rvicesTfromTsmallerTvendorsTinfluenceTtheseTvendorsTconsiderably-
versusTtheTpotentialTanonymityTtheyTmayTfaceTfromTaTlarge,TestablishedTvendor.
 Higher-
qualityTrelationships.TPersonalTrelationshipsTareTlikelyTtoTexistTwithTtheTmanagersTandTpr
oductTdevelopersTofTtheTsmallerTvendor.TRelationshipsTareTnotTrestrictedTtoTend-of-
quarterTvisitsTbyTvendorTsalespeople.
 MoreTfinancialTleverage.TStartupTvendorsTwillThaveTmoreTflexibleTpricingTandTcontractTter
msTasTthingsTareTnotTyetTsetTinTstone.TForTbeingToneTofTtheTearliestTcustomers,TthereTm
ayTevenTbeTaTfree.
 FasterTimplementations.TStartupsTandTsmallTvendorsTareTusuallyTfreeTtoTgetTtoTworkTonT
projectsTimmediately,TasTaTlargerTvendorTmightTbe,TwithoutTbeingTburdenedTbyTcomplexT
schedulesTwithTobligationsTtoTthousandsTofTcustomers.TInTaddition,TstartupsTareTlikelyTtoT
beTmoreTinterestedTinTestablishingTasTaTreferenceTaTwell-
functioningTcustomerTsuccessTstory.
 FreshTinjectionsTofTinnovation.TTheTbiggestTadvantageTisTtheTinnovationTthatTcanTbeTprov
idedTbyTsmallerTvendorsTorTstartups.TTheyTareTmoreTlikelyTtoTbeTinvolvedTinTaTdisruptive
TtechnologyTorTbusinessTidea,TthusTinjectingTnew,TfreshTthinkingTintoTtheTbusinessTofTthe
Tcustomer.TOneTexecutiveTevenTrefersTtoTsmallTvendorsTasTtheTequivalentTofTaT"miniText
ernalTR&DTgroup."TAsTanotherTputTit:T"NotTonlyTdoTaTlotTofTstartupsTsolveTtheTnewestTp
roblemsToutTthere,TtheyTsolveTthemTatTaTfasterTrate."

ApplicationsTtoTtheTthreeTorganizations:

1. DetroitTdetroitTpizzaTsquare
 Risks

TheTriskTisTthatTyou'reTputtingTallTyourTenergyTintoTcreatingTsomethingTthatTpeopleTdon'tTappreci
ateTandTdon'tTwantTtoTpayTforTorTenoughTmoneyTforTorTthey'reTpayingTyouTenoughTmoneyTand
Tyou'reTspendingTtooTmuchTmoneyTandTgettingToutTofTbusiness.

 Reward

TheTrewardsTareTthatTyouTcanTputTallTyourTenergyTintoTcreatingTsomethingTforTwhichTpeopleTval
ueTandTareTwillingTtoTpayTyouTforTit.

2. GreenTValleyT
 Risk

TheTpricesTforTinternationalTproductsTareTveryThighTdueTtoTwhichTmanyTofTtheTlocalTcustomersTa
reToffendedTtoTbuyTgroceryTformTgreenTvalley.T
 Rewards

AThugeTvarietyTofTinternationalTproductsTattractTtheirTcustomers.TAboutTeveryTgroceryTitemsTareT
providedTunderToneTroof.TCustomerTrelationsTareTbeingTveryTwellTorganizedTwhichTletTtheTcusto
mersTtoTcomeTagain.T

3. Cuf n collor dry clean and wash


 Risk

MostTofTtheTcommunitiesTinTPakistanTareTnotTusedTtoTdryTcleaningTtheyTpreferTtoTwashTtheirTla
undryTbyTthemselves.TTheTpricesTareTquietThighTfromTotherTlaundryTbusinessesTwhichToffendTthe
TmiddleTclassTcommunityTtoTreferTthem.

 Rewards

UsingTmodernTtechnologyTincreasesTtheirTmarketTvalueTfromTothers.TTheirTcustomersTsatisfactionT
rateTisThigherTtheTotherTusualTdryTcleaners.TTheyTareTmuchTtrustworthyTasTcomparedTtoTothers.T

Recommendations

1. DetroitTdetroitTpizzaTsquare:

DetroitTdetroitTpizzaTsquareTshouldTdriveTcustomersTtoTdineTinTandTenjoyTatTtheirTplaceTmoreTth
anTtheyTdoTatTotherTrestaurants.TAsTbeingTnewTintoTbusinessTtheyTshouldTcreateTmoreTawarenes
sTintoTtheTcommunity.TDetroitTdetroitTpizzaTsquareTshouldTprovideTitsTbestTservicesTtoTitsTcusto
mers.TTheyTshouldTplanTtheirTcapitalTexpenseTeveryTmonth.TNewTinnovationsTshouldTbeTintroduc
edTforTcustomer’sTattraction.TEffectiveTsocialTmediaTshouldTbeTorganized.TAggressiveTpromotionTs
houldTbeTdoneTforTcustomer’sTawareness.T

2. GreenTValley:

Customer’sTrelationsTshouldTbeTstrong.TCustomersTneedTandTdemandsTshouldTbeTfulfilled.TTrained
TstaffTshouldTbeThiredTforTgoodTcustomerTsuggestions.TReduceTwaitTtimeTatTcounters.TForTsalesT
ofTprimaryTproductsTcombinedToffersTshouldTbeTintroduced.TKeepingTtheTregularTcustomersTupdat
edTthroughTEmail,Tpost,TsocialTmediaTorTtexts.TUseTlargerTcartsTandTvalueTcustomer’sTfeedback.T
AndTstayTupdatedTaboutTtheirTinventory.T
3. Cuff n collor dry clean and wash

TheTspeed,TqualityTandTrangeTofTservicesTshouldTbeTeffective.TSuchTasT“sameTdayTservice”Tattrac
tsTmanyTcustomers.TPricesTshouldTbeTreasonableTandTmaintainedTatTeveryTfranchise.TWeeklyTorT
monthlyTspecialTdiscountsTshouldTbeTofferedTtoTitsTcustomers.TEffectiveTmarketingTshouldTbeTperf
ormedTbyTthem.TCrossTpromotionsTwithTdifferentThotels,TguestThousesTandTlodgesTshouldTbeTdon
eTbyTthem.T

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