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Mansoor Assignment Final 1
Mansoor Assignment Final 1
PearsonTBTECTLevel5, UnitT4,TUnitTCode:TT/508/0495
HNDTBusiness
Assignment no UnitT22
Hand-inTPolicy
YouTmustTcompleteTthisTassignmentTonTtime.TIfTyouTexperienceTdifficulties,T
youTmustTinformTyourTtutorTaccordingly.
LateTWorkTPolicy
ConsiderationTwillTbeTgivenTtoTstudentsTwhoThaveTvalidTreasonsTforTlateTsu
bmissionT(eg,Tillness).
Plagiarism
InTcasesTofTplagiarism,TcollegeTregulationsTwillTbeTapplied.TYouTmustTdeclar
eTthatTthisTassessmentTisTyourTownTworkTbyTsigningTtheTfollowingTstatemen
t:
Leaner’s Declaration
ITcertifyTthatTtheTworkTsubmittedTforTthisTassignmentTisTmyTownTandTresearchTsourcesTare
StudentTsignature:TAhmedTHasanTKhanTDate:T23-03-2019
Contents
Entrepreneurship:T4
IntroductionTtoTtheTthreeTorganizationsTITchoose:T7
WhereTEntrepreneurialTIdeasTcomeTfrom?T11
TheTroleTandTimportanceTofTsmallTfirms:T12
InternationalTaspectsTofTEntrepreneurship:T14
EntrepreneurialTCharacteristicsTandTMindset:T16
SkillTSetTofTanTEntrepreneurT18
PersonalTEntrepreneurialTTendency:T21
FactorsTthatTInfluenceTtheTDecisionTtoTstartTaTBusiness:T23
RiskTandTRewardsTofTBusinessTStartup:T26
RecommendationsT28
BibliographyT29
EntrepreneurshipTandTSmallTBusinessT
Management
Entrepreneurship:
TheTprocessTofTdesigning,TstartingTandTrunningTaTnewTbusinessTisTentrepreneurship,Twhic
hTisToftenTinitiallyTaTsmallTbusiness.TTheTindividualsTwhoTmakeTtheseTbusinessesTareTcall
edTentrepreneurs.
EntrepreneurshipThasTbeenTdescribedTasTtheT"capacityTandTwillingnessTtoTdevelop,Torgani
zeTandTmanageTaTbusinessTventureTalongTwithTanyTofTitsTrisksTinTorderTtoTmakeTaTprofi
t.TWhileTdefinitionsTofTentrepreneurshipTtypicallyTfocusTonTstartingTandTrunningTbusinesse
s,TdueTtoTtheThighTrisksTinvolvedTinTstartingTupTaTstart-
up,TaTsignificantTproportionTofTstart-
upsThaveTtoTcloseTbecauseTofT"lackTofTfunding,TbadTbusinessTdecisions,TanTeconomicTcris
is,TlackTofTmarketTdemandTorTaTcombinationTofTallTthese.
EntrepreneursTcreateTsomethingTnew,TsomethingTnew—
TtheyTchangeTvaluesTorTtransmuteTthem.TRegardlessTofTtheTsizeTofTtheTcompany,TbigTorT
small,TtheyTcanTtakeTpartTinTopportunitiesTforTentrepreneurship.TFourTcriteriaTareTrequire
dTforTtheTopportunityTtoTbecomeTanTentrepreneur.TFirst,TinTorderTtoTgenerateTprofit,Tth
ereTmustTbeTopportunitiesTorTsituationsTtoTrecombineTresources.TSecond,Tentrepreneurshi
pTrequiresTdifferencesTbetweenTindividuals,TsuchTasTprivilegedTaccessTtoTcertainTindividual
sTorTtheTabilityTtoTrecognizeTopportunitiesTinformation.TThird,TitTisTnecessaryTtoTtakeTrisk
s.TFourth,TtheTbusinessTprocessTrequiresTpeopleTandTresourcesTtoTbeTorganized.
ConceptsTandTCharacteristicsTofTEntrepreneurship:
RiskTBearingTConcept
ThisTisTtheTconceptTthatTisTfirstTandTmostTpopular.TItTwasTadvocatedTbyTRichardTKantian,
TtheTFrenchTeconomistTaccordingTtoThim,T"EntrepreneurshipTisTaTfunctionTofTtakingTunli
mitedTrisks."TThisTrevealedTthatTtheTentrepreneurThasTtoTbearTdifferentTtypesTofTrisksTto
TsetTupTandToperateTtheTnewTenterprise.TTheseTrisksTareTassociatedTwithTchangesTinTtim
eTandTpriceTfluctuations.T
FrankTandTKnightTviewedTentrepreneurshipTasTbearingTuncertaintiesTaboutTtheTconceptTc
apacity.TTheyTalsoTmadeTaTslightTdifferentiationTbetweenTriskTandTuncertaintyTbyTelabora
tingTit.T"UncertaintyTbearsTrisk,TaccordingTtoTthem,TwhichTcannotTbeTpredictedTorTinsure
d.TEntrepreneurshipTisTtheTcapacityTtoTbearTsuchTrisksTandTprovideTtheTguaranteeTagains
tTuncertainty.
InnovativeTConcept
JosephTSchumpeterTisTtheTproponentTofTtheTinnovativeTconcept.THisTassumptionTisTthatT"
theTentrepreneurTisTtheTdevelopedTeconomyTisTtheTpersonTwhoTparentsTsomethingTnewT
inTtheTeconomy."T
HeTturnedTthisTconceptTintoTinnovationTinT1934.TThisTconceptTisTalsoTsupportedTbyTPeter
TF.TDrucker.THeTbelievesTthatT"innovationTisTaTparticularTtoolTofTentrepreneurship."
InTthisTconcept,TentrepreneurshipTwasTconsideredTtoTbeTtheTadaptationTofTdifferentTindu
stryTinnovations,TnewTproductionTsystemTorTtechniques,TnewTproducts,TnewTmarkets,Tne
wTmarketingTmethods,TnewTrawTmaterialTqualities,TnewTpackagingTandTnewTmethodTmix.
TThisTisTthereforeTconsideredTaTmodernTconceptTofTentrepreneurship.
ManagerialTConcept
TheTscholarsTwhoTsupportTthisTconceptThaveTturnedTentrepreneurshipTintoTmanagerialTski
llsTability.TJ.S.TMillTsawTentrepreneurshipTasTtheTabilityTtoTconductTinspections,TcontrolsTa
ndTmanagement.TSimilarly,TMarshal,TtheTnotedTeconomist,TviewedTentrepreneurshipTasTm
anagerialTabilityTalongTwithTtheTabilityTtoTbearTtheTrisks.
CreativeTandTLeadershipTConcept
AmongTthisTconcept'sTsupporters,TJ.TSchumpeterTsawTbusinessTasTaTcreativeTactivity.TAcc
ordingTtoTRichmanTandTCopen,T"entrepreneurshipTisTtheTfunctionTofTprogressiveTleadershi
p."TSimilarly,TFredricTHarbinsonTbelievesTthatT"entrepreneurshipTisTtheTqualityTofTtheTinsti
tution'sTresourcesTtoTbeTdeveloped,ThumanTcapacityTtoTbeTdeveloped,TcreativeTactivitiesT
toTbeTcarriedToutTandTnewTideasTtoTbeTcoordinated."TDueTtoThigh-
levelTentrepreneurship,TcreativityTactivitiesTareTalsoTexpanding.
HighTAchievementTCapacityTConcept
InTacceptingTthisTtheory,TMcClellandTisToneTofTtheTimportantTscholars.THeTbelievesTthatT"
entrepreneurshipTisTaTconceptTofThighTperformanceTcapacity,TforTwhichTtheTabilityTtoTma
keTinnovationsTandTtakeTdecisionsTduringTrisksTisTessential."THeTmentionedTtwoTcharacter
isticsTofTentrepreneurshipTunderTtheTassumption:T
TheTabilityTtoTperformTworkTusingTtheTlatestTmethod.T
TheTabilityTtoTmakeTdecisionsTinTtheTcourseTofTuncertainties.T
HeTalsoTassumedTthatTinspirationTfromThigh-
levelTaccomplishmentsTwouldTmakeTaTmanTaTbusinessman.
ProfessionalTConcept
AsTaTprofessionalTconcept,TmodernTmanagementTexpertsTacceptTentrepreneurship.TTheyT
believeTthatTthroughTeducationTandTtraining,TentrepreneurshipTcanTbeTdeveloped.TItTcanT
beTlearnedTthroughTeducationTandTtrainingTasTaTmanagerialTability,TsimilarlyTtheTattitude
TofTentrepreneurshipTcanTalsoTbeTdevelopedTthroughTeducationTandTtraining.TGovernmen
tsTandTprivateTorganizationsTareTthereforeTconductingTvariousTtrainingTprogramsTforTtheT
developmentTofTentrepreneurialTcapacity.
OrganizationTandTCoordinationTConcept
InTJ.B.'sTview.TSay,TwhoTisTtheTstrongTsupporterTofTthisTscheme,T"EntrepreneurshipTisTthe
TeconomicTcomponentTthatTorganizesTandTcoordinatesTdifferentTproductionTsources."TJ.E.
TSpecnekTtreatedTentrepreneurshipTasTaT"capacityTtoTorganizeTaTcompany.
BusinessTOrientedTConcept
UnderTthisTconcept,TentrepreneurshipTisTexpressedTasTanTindividual'sTentrepreneurialTattit
ude,TwhichTinspiresTthemTtoTbecomeTentrepreneurs,TtoTthinkTbusiness,TtoTformulateTplan
sTandTprogramsTandTtoTsetTupTenterprises.
ResultTOrientedTConcept
InTtheTmodernTage,TentrepreneurshipTisTcalledTresult-
oriented,TaccordingTtoTthisTconcept.TNow,TwhatTeffortsThaveTbeenTmadeTtoTachieveTtheT
goalsTorThowTmuchThardTworkThasTbeenTputTintoTit,TmoreTimportantTisTwhatTtheTresult
ThasTbeen?TOnlyTthoseTwhoTsucceedTinTachievingTtheTgoalsTareTrecognizedTasTentrepren
eursTinTtheTbusinessTworld.
TypesTofTEntrepreneurs:
NotTallTentrepreneurshipsTareTtheTsame.TTheTfourTtype’sTentrepreneursTare;
SmallTBusinessTEntrepreneurshipT
SmallTbusinessesTareTgroceryTstores,Thairdressers,Tconsultants,TtravelTagents,Tshops,Tcarpe
nters,Tplumbers,Telectricians,Tetc.TThey'reTsomeoneTwhoTrunsTtheirTownTbusiness.TTheyTh
ireTlocalTorTfamilyTemployees.TMostTofTthemTareThardlyTprofitable.TTheirTdefinitionTofTsu
ccessTisTtoTfeedTtheTfamilyTandTmakeTaTprofit,TnotTtakeToverTanTindustryTorTbuildTaTbus
inessTworthT$100Tmillion.TSinceTtheyTareTunableTtoTprovideTtheTscaleTtoTattractTventure
Tcapital,TtheyTfundTtheirTbusinessesTthroughTloansTfromTfriendsT/TfamilyTorTsmallTbusines
s.
ScalableTStartupTEntrepreneurship
UnlikeTsmallTbusinesses,TSiliconTValleyTentrepreneursTandTtheirTventureTinvestorsTareTdoi
ngTscalableTstartups.TFromTdayTone,TtheseTentrepreneursTstartTaTcompanyTthatTknowsTth
atTtheirTvisionTcanTchangeTtheTworld.TTheyTattractTinvestmentTfromTjustTasTcrazyTfinanci
alTinvestorsT–
capitalistTventures.TTheyTareThiringTtheTbrightestTandTtheTbest.TTheirTjobTisTtoTlookTforT
aTbusinessTmodelTthatTisTrepeatableTandTscalable.TTheirTfocusTonTscaleTwhenTtheyTfindTi
tTrequiresTevenTmoreTventureTcapitalTtoTdriveTrapidTexpansion.T
LargeTCompanyTEntrepreneurship
LargeTenterprisesThaveTfiniteTcyclesTofTlife.TByTsustainingTinnovation,TtheTmajorityTgrow,T
offeringTnewTproductsTthatTareTvariantsTaroundTtheirTcoreTproducts.TChangesTinTcustome
rTtastes,TnewTtechnologies,Tlegislation,TnewTcompetitors,Tetc.TcanTcreateTpressureTforTmo
reTdisruptiveTinnovation–
requiringTlargeTfirmsTtoTcreateTcompletelyTnewTproductsTsoldTinTnewTmarketsTtoTnewTcu
stomers.TExistingTfirmsTdoTthisTeitherTbyTacquiringTinnovativeTfirmsTorTbyTtryingTtoTbuild
TinsideTaTdisruptiveTproduct.TIronically,TbigTbusinessTsizeTandTcultureTmakeTitTextremelyT
difficultTtoTexecuteTdisruptiveTinnovation.
SocialTEntrepreneurship
SocialTentrepreneursTareTinnovatorsTfocusingTonTcreatingTproductsTandTservicesTthatTaddr
essTsocialTneedsTandTissues.TButTunlikeTscalableTstartups,TtheirTgoalTisTtoTmakeTtheTworl
dTaTbetterTplaceTforTtheTfounders,TnotTtoTtakeTmarketTshareTorTcreateTwealth.TTheyTcan
TbeThybrid,Tfor-profit,TorTnon-
profit.TTheThappiestTbusinessmenTI'veTmetTareTtheTsmallTbusinesses,TnotTtheTworld-
wideTones.
IntroductionTtoTtheTthreeTorganizationsTITchoose:
1. DetroitTdetroitTpizzaTsquare:
DetroitTdetroitTpizzaTsquareTisTfastTfoodTserviceTbusinessTwhichTspecializesTinTPizza,TPast
a,TFishT&TChipsTandTBurgers.TItThasTtwoToperationalTBranchesTinTAbbottabadTandTIslama
bad.TTheyTprovideTdine-inTandTfreeTdeliveryTservices.T
Values:T
SuperiorTqualityTingredients
VintageTinspiredTatmosphereT
NewTinnovativeTproductsTandTrecipesT(E.g.TSquareTPizza)
InsuringTcustomersTsatisfactionT
HygienicTfoodTandTenvironmentT
2. CuffTnTcollorTdryTcleanTandTwashTDryTCleansTandTWash:
SNOWHITETwasTfoundedTinT1949TbyTitsTfounderTwithTaTcommitmentTtoTprovideThealthyT
environmentsTthroughTcleanTgarments,TwhichTwasTaTtime-
consumingTrequirementTforTeachTindividualTinTPakistan'sTnewlyTbornTnation.TWithTtheTpa
ssingTofTtime,TmodernTandTinnovativeTmethodsTwereTintroducedTinTthisTfieldTandTpionee
ringTtoTgainTrecognitionTofTthisTserviceTasTanTindustryTforTtheTfirstTtimeTeverTinTtheTIndi
anTSub-
Continent,TthisTnameThasTnowTbecomeTsynonymousTwithTquality,Treliability,TtrustTandTti
meliness.
Values:
loyalTandTmotivatedTstaffT
satisfiedTcustomers
QualityTdetergentTproductsT
3. GreenTValley:
ATBahriaTTownTproject,TGreenTValleyTtuckedTinTtheTmostTprestigiousTplace,TLahore'sTMall
TandTBahriaTTownTPhaseT8TIslamabad,TisTanTidealTshoppingTdestinationTforTthoseTlooking
TforTtheTbestTshoppingTexperience.TGreenTValleyTisTaTstrongTreminderTofTSpinneysTandT
WaitroseTforTtheTshopperTwhoThasTbeenTtoTtheTbestTretailTchainsTinTEuropeTandTAmeric
a,TdesignedTbyTtheTinternationalTconsultantsTwhoTcreatedTthoseTbrands.TInTcomparison,Ti
tTeasilyTovershadowsTotherTsupermarkets,TnotTonlyTbecauseTofTitsTuniqueTlayout,TbutTals
oTbecauseTofTitsTwideTrangeTandTproductTdiversityTandTtheTmostTcompetitiveTpricesTforT
similarTproductsTelsewhereTinTLahore.
TheTwords'Tunlimited'TandT“allTlessTthanToneTroof”TbestTdescribeTtheTGreenTValleyTprod
uctTrangeT&Tbrands.TTheTwideTrangeTofTimportedTproductsTisTinTperfectTharmonyTwithTt
heTbestTbrandsTspreadTevenlyTonTaislesTinTeasyTconfiguration,TprovidingTeveryTcustomerT
withTcomfortTandTease.
Values:
UndyingTpassionTforTexcellenceTinTeverythingTtheyTdo
WorkTHardTwithTpositiveTenergyTandTurgency
ListenTandTmoreTimportantly,TrespondTtoTtheTvoiceTofTtheTcustomer
ToTcreateTaTsupermarketTthatTmeetsTtheTneedsTofTitsTconsumersTandTtheTcommu
nityTbyTofferingThighTquality,ThealthyTfoodTatTreasonableTprices
ToTbuyTfromTtrustedTsupplierTwithTprovenTtrackTrecord
RelatingTorganizationsTtoTtheTconcepts:
DetroitTdetroitTpizzaTsquareTrelyTonTtheTfollowingTconceptsTofTentrepreneurship:
1. TheyTonlyTprovideTsquareTshapeTpizzasTwhichTareTquiteTmoreTinnovativeTfromToth
erTpizzaTparlors.TThisTreliesTonTtheTInnovativeTconcept.T
2. DueTtoTtheirTthemedTenvironmentTandTcreativeTfoodTpresentationTletTthemTtoTrel
yTonTCreativeTconcept.
GreenTValley
GreenTValleyTreliesTonTtheTfollowingTconceptsTofTentrepreneurship:
1. GreenTvalleyTreliesTonTtheTmanagerialTconceptTdueTtoTtheirTextremeTmanagement
TforTtheTstaff,Tinspection,TcontrolsTandTtheirTproducts.
2. HighTachievementTconceptTisTalsoTusedTbyTthemTdueTtoTtheirTlatestTmethodsTuse
dTforTtheirToperationsTandTanyTkindTofTuncertaintiesTandTmanagedTbyTthem.
3. TheyTalsoTusesTorganizationTandTcoordinationTconceptTbecauseTeveryTofTtheirTpro
ductionTisTorganizedTtoTaTpatternTmanagedTbyTtheTauthorities.
CuffTnTcollorTdryTcleanTandTwashT
CuffTnTcollorTdryTcleanTandTwashTrelyTonTtheTfollowingTconcepts:
1. TheyTrelyTonTprofessionalTconceptTdueTtoTtheirTexpertiseTmanagement.TTheyTareT
wellTknownTforTtheirTperfection.
2. ItTalsoTusesTmanagerialTconceptsTdueTtoTmaintainTtheirTmarketTrespect.TAndTprod
ucingThighTqualityTservicesT
3. UsingTlatestTmethodsTforTtheirToperationTandTwellTmanagedTuncertaintiesTletTthe
mTtoTrelyTonThighTachievementTconcept.T
TypologyTofTtheTorganizations:
DetroitTdetroitTpizzaTsquare:
DetroitTdetroitTpizzaTsquareTisTaTscalableTstartupTentrepreneurship.TItsTvisionTisTtoTprod
uceTmillionsTofTchainsTaroundTtheTworld.TProvideTinnovativeTfoodTproductsTtoTtheirTcust
omers.TAttractTtheirTcustomerTbyTtheirTadaptedTthemedTmodels.T
GreenTvalley:
GreenTvalleyTisTaTlargeTcompanyTentrepreneurship.TItTprovidesTaThugeTstockTofTinternati
onalTandTlocalTproductsTtoTitsTcustomers.TTheTlatestTmethodsTareTusedTbyTtheirTmanage
ment.TManyTofTtheTcustomersTareTattractedTbyTtheirTinternationalTproducts.TTheTwords'T
unlimited'TandT“allTlessTthanToneTroof”TbestTdescribeTtheTGreenTValleyTproductTrangeT&
Tbrands.TTheTwideTrangeTofTimportedTproductsTisTinTperfectTharmonyTwithTtheTbestTbra
ndsTspreadTevenlyTonTaislesTinTeasyTconfiguration,TprovidingTeveryTcustomerTwithTcomfor
tTandTease.
CuffTnTcollorTdryTcleanTandTwashT:
CuffTnTcollorTdryTcleanTandTwashTisTaTlargeTcompanyTentrepreneurship.TItThasTmoreTtha
nT50TchainsTnationwide.TItTprovidesTtheTbestTdryTcleanTservicesTthroughout.TWithTtheTpa
ssingTofTtime,TmodernTandTinnovativeTmethodsTwereTintroducedTinTthisTfieldTandTpionee
ringTtoTgainTrecognitionTofTthisTserviceTasTanTindustryTforTtheTfirstTtimeTeverTinTtheTIndi
anTSub-
Continent,TthisTnameThasTnowTbecomeTsynonymousTwithTquality,Treliability,TtrustTandTti
meliness.
WhereTEntrepreneurialTIdeasTcomeTfrom?
HereTareTfiveTareasTfromTwhichTnewTsmallTbusinessTideasTmostToftenTarise:
FromTyou
AboutT60%TofTnewTbusinessTideasTcomeTfromTourTownTworkTexperience.TWeTallThadTaTjobTwhe
reTweTthoughtTweTcouldTdoTsomethingTbetter:TanTorganizationalTsystem,TanTunnecessaryTstepTin
TaTreportingTprocessTorTaTwayTofTsavingTtime.TThisTisTwhatThelpsTusTtoTcreateTbetterTproductsT
orTservices.
FromTothers
OftenTyourTcustomersThaveTnewTideasTforTproductTorTproductTenhancement.TSeekTcustomerTfeed
backTthatTisTactiveTinTindustriesTthatTareTofTinterestTtoTyou.TTheyTmayThaveTtheTideasTthatTyou'
reTlookingTfor.T
DoTnotToverlookTpeopleTwithTwhomTyouTwork,Teither!TProductsTsuchTasTtheTMcDonald'sTFilet-o-
Fish,TtheTBigTMac,TEggTMc-
Muffin,TandTHotTAppleTPieTwereTeachTinventedTbyTcompanyToperatorsT'TideasTevolving.
FromTorganizations
WithinTallTlevelsTofTgovernment,Tnon-
profitTlaboratoriesTandTassociationsTthereTareTloadsTofTbusinessTideas.TYourTpublicTlibraryTcanThel
pTyouTfindTdepartmentsTrelevantTtoTyourTbusinessTideasTfromTtheTgovernment.TOrganizationsTcan
TalsoThelpTyouTbuildTonTyourTidea.
FromTliterature
No,TweTdon'tTmeanTthatTbooks,Ttextbooks,TresearchTjournals,TbusinessTmagazines,TpatentTregistri
es,Tdatabases,TandTtheTinternetTareTallTgreatTbusinessTideasTsources.TItTmayTalsoTstimulateTyourT
creativeTthinkingTtoTreadTbusinessTpublicationsTsuchTasTInc.,TEntrepreneurTorTFortuneTmagazine.
FromTserendipity
AnyoneTcanTstumbleToverTaTnewTideaTforTaTproductTorTservice.TItTmightTbeTtheTpersonTyou'reTs
ittingTonTaTflightTnextTto,TorTtheTpersonTinTlineTinTfrontTofTyou.TTheTturningTpointTinTmanyTentr
epreneursT'Tcareers,TincludingTMarkTZuckerberg,TSteveTJobs,TandTOprahTWinfrey,TwasTbeingTinTth
eTrightTplaceTatTtheTrightTtime.
RelatingTtheTthreeTorganizationsTtoTtheTidea:T
1. DetroitTdetroitTpizzaTsquare:
TheTideaTforTDetroitTdetroitTpizzaTsquareTcameTfromTothers.TIt’sTaTmodificationTofTexistingTprodu
ctsTtoTmakeTitTdifferentTformTothers,TalsoTfromTorganizationsTasTthereTareTothersTfoodTbusinesse
sTtoTtakeTideasTfrom.TByTmodificationsTpeopleTareTnoticingTtheTbusinessTbecauseTofTsquareTpizza
.
2. GreenTvalley:
TheTideaTforTGreenTValleyTcomesTformTorganization.TEveryTcommunityTneedsTaTconvenientTsuper
TmarketTwhichThasTeverythingTunderToneTroof.TGreenTValleyTisTmoreTconvenientTtoTitTinternatio
nalTcustomersTdueTtoTitsTimportedTproducts.T
TheTideaTforTCuffTnTcollorTdryTcleanTandTwashTcomeTformTorganization.TCuffTnTcollorTdryTcleanT
andTwashTusesTtheTlatestTmethodsTforTtheTdryTcleaningTthisTisTwhatTtheyTareTfamousTfor.T
TheTroleTandTimportanceTofTsmallTfirms:
SmallTbusinessesTprovideTentrepreneursTwithTopportunities,TneighborhoodTjobsTandTcom
munityTgatheringTplaces.TTheyTareTrootedTinTtheTlandscapeTtheyTgrow,TgivingTbackTvitalit
yTandTsustenance.TWhileTrunningTaTsmallTbusinessTinvolvesTtakingTgreaterTrisksTthanTwor
kingTforTaTlarge,TestablishedTbusiness,TtheTbenefitsTareTbothTquantitativeTandTqualitative,
TincludingTwide-rangingTprosperityTandTaTwebTofTsymbioticTrelationships.
Tip
SmallTbusinessesTareTimportantTbecauseTtheyTprovideTentrepreneursTwithTopportunitiesTa
ndTcreateTmeaningfulTjobsTwithTgreaterTjobTsatisfactionTthanTthoseTwithTlarger,Ttradition
alTbusinesses.TTheyTpromoteTlocalTeconomies;TkeepTmoneyTcloseTtoThome,TandTsupportT
neighborhoodsTandTcommunities.
IndependenceTandTAutonomy
AlthoughTownershipTofTsmallTbusinessTisTaTlong-
standingTandTtraditionalTwayTofTearningTaTliving,TitTbucklesTanTongoingTtrendTofTconsolid
ating,TbuildingTeconomiesTofTscaleTandTspreadingThomogeneityTbyTlargeTcompanies.TATch
ainTrestaurantTinTtheTMidwestTwillTbeTvirtuallyTtheTsameTasTaTversionTofTtheTsameTresta
urantTonTtheTEastTorTWestTCoast,TandTaTpharmacyTwithTlocationsTacrossTtheTcountryTwil
lTreflectTtheTsameTvaluesTwhereverTitTisTlocated,TwhetherTitTisTfocusedTonTconvenientTp
harmaceuticalTdeliveryTorTconvenienceTfoodTprocessing.TOnTtheTotherThand,Tindependentl
yTownedTrestaurantsTandTpharmaciesTreflectTtheirTneighborhood'sTcultureTandTneeds.TLoc
alTrestaurantsTfeatureTregionalTspecialties,TandTlocalTpharmaciesTcanTaddTanythingTfromTj
igsawTpuzzlesTtoTLittleTLeagueTteamTt-shirtsTtoTtheirTpharmaceuticalTstock.
CreatingTMeaningfulTJobs
SmallTbusinessesTcreateTtwoToutTofTthreeTnewTnetTprivateTsectorTjobs.TThisTfigureTrefers
TtoTtheTnumberTofTnewTjobsTcreatedTafterTtheTeliminationTofTtheTnumberTofTjobs.TForT
25Tyears,TthisTtrendThasTbeenTfairlyTconsistentTandThasTcontinuedTsinceTtheTendTofTtheT
GreatTRecession.TSmallTbusinessesTnotTonlyTcreateTaTsignificantTpercentageTofTnewTjobs,T
butTtheTjobsTtheyTcreateTprovideThighTjobTsatisfactionTlevels.
It'sTeasierTtoTbeTproudTofTyourTworkTandTfeelTlikeTyourTcontributionsTmakeTaTrealTdiffer
enceTwhenTyouThaveTaTdirectTrelationshipTwithTyourTbossTthanTwhenTyourTbusinessTisTo
wnedTbyTmillionsTofTshareholdersTwhoTliveTallToverTtheTworldTandTtheTbusinessTisTrunTb
yTexecutivesTinTaTremoteTcity.
IntegralTPartsTofTLocalTEconomies
SmallTbusinessesTareTintegralTpartsTofTlocalTeconomies,ThelpingTtoTbuildTfinancialTinterde
pendenceTwebsitesTthatTpromoteTbroad-
basedTprosperity.TWhenTyouTspendTmoneyTinTaTlocalTprivateTstore,TthatTmoneyTgoesTtoT
payTaTneighborhoodTworkerTwho,TinTturn,TisTlikelyTtoTspendTmoneyTonTanotherTneighbor
hoodTbusiness.TTheTmoreTsmallTbusinessesTleverageTtheirTpotentialTforTmutualTsupport,Tt
heTgreaterTtheirTabilityTtoTcreateTaTthrivingTlocalTbusinessTcommunity.TThisTmutualTsupp
ortTisTalsoTusefulTinTtimesTofTdifficulty.TIfTaTlocalTbusinessTisTstruggling,TcommunityTmem
bersTcanTbindTtogetherTbyTcrowd-fundingTcampaignsTorTold-
fashionedTmouthTpleasTtoThelpTtheTstrugglingTbusinessTgetTbackTonTitsTfeet.TIt'sThardTto
TimagineTaTbigTbusinessTgeneratingTthisTkindTofTenergyTandTsupport.
InternationalTEntrepreneurship:
ItTisTanTapproachTthatTconsidersTthatTtheTinternationalizationTofTcompaniesTisTstronglyTin
fluencedTbyTtheTentrepreneurTandTtheTnetworksTthatTtheTentrepreneurThasTsetTupTwithT
foreignTactors.TItTusuallyTfollowsTanTopportunityTfromTanTentrepreneurialTperspectiveTtoT
seekTtypicalTapproach.
RelatingTtoTtheTorganizations:
1. DetroitTdetroitTpizzaTsquare:
Role
ProvidingTqualityTfoodTforTtheirTcustomersTisTtheirTbiggestTrole.T
Importance
CreatingTmeaningfulTjobsTforTtheTcommunityTisTtheirTactTofTimportance.TInvestingTthroug
houtTtheTneighborhoodTwhichTaffectsTnationwideTeconomy.
2. GreenTValley:
Role
ProvidingTtheirTcustomersTeveryTgroceryTitemsTunderToneTroofTisTtheirTroleTinTtheTcomm
unity.
Importance
EveryTcommunityTneedsTaTconvenientTsuperTmarketTwhichThasTeverythingTunderToneTroo
f.TGreenTValleyTisTmoreTconvenientTtoTitTinternationalTcustomersTdueTtoTitsTimportedTpr
oducts.T
Role
ProvidingTtheirTcustomersThygienicTclothsTandTsatisfactionTofTtheirTcustomerTisTtheirTrole
TtoTtheTcommunity.T
Importance
ProvidingTjobsTwithTgreaterTjobTsatisfactionTandTpromotingTlocalTeconomiesTisTtheirTimpo
rtanceTtoTtheTcommunity.
InternationalTaspectsTofTEntrepreneurship:
EarnTForeignTExchange
InternationalTbusinessTexportsTallToverTtheTworldTitsTgoodsTandTservices.TThisThelpsTearn
TvaluableTforeignTcurrency.TForeignTexchangeThelpsTmakeTyourTbusinessTmoreTprofitableT
andTreinforceTyourTcountry'sTeconomy.
OptimumTUtilizationTofTResources
InternationalTbusinessTmakesToptimumTresourceTutilization.TThisTisTbecauseTforTtheTintern
ationalTmarketTitTproducesTgoodsTonTaTveryTlargeTscale.TInternationalTbusinessTisTusingTr
esourcesTfromTaroundTtheTworld.TItTusesTrichTcountriesT'TfinanceTandTtechnologyTandTpo
orTcountriesT'TrawTmaterialsTandTlabor.
AchieveTitsTObjectives
InternationalTbusinessTisTachievingTitsTgoalsTquicklyTandTeasily.TAnTinternationalTbusinessT
'TmainTobjectiveTisTtoTearnThighTprofits.TThisTgoalTisTeasilyTachieved.TThisTisTbecauseTthe
TbestTtechnologyTisTbeingTused.TIt'sTgotTtheTbestTstaffTandTmanagers.TItTproducesTgoods
TofThighTquality.TItTsellsTallToverTtheTworldTtheseTgoods.TAllTofTthisTleadsTtoThighTintern
ationalTbusinessTprofits.
ToTSpreadTBusinessTRisks
BusinessTinternationalTspreadsTitsTbusinessTrisk.TThat'sTbecauseTit'sTdoingTbusinessTworld
wide.TSo,ToneTcountry'sTlossTcanTbeTbalancedTbyTanotherTcountry'sTprofit.TTheTsurplusTg
oodsTmayTbeTexportedTtoTanotherTcountryTinToneTcountry.TItTisTalsoTpossibleTtoTtransfer
TtheTsurplusTresourcesTtoTotherTcountries.TAllTofTthisThelpsTminimizeTtheTrisksTofTbusine
ss.
ImproveTOrganization’sTefficiency
TheTefficiencyTofTtheTinternationalTbusinessTisTveryThigh.TThisTisTbecauseTtheyTwillTnotTb
eTableTtoTcompeteTonTtheTinternationalTmarketTwithoutTefficiency.TSo,TtoTimproveTtheirT
efficiency,TtheyTuseTallTtheTmodernTmanagementTtechniques.TTheyThireTemployeesTandT
managersTwhoTareTmostTqualifiedTandTexperienced.TTheseTindividualsTareTregularlyTtraine
d.TWithTveryThighTwagesTandTotherTbenefitsTsuchTasTinternationalTtransfers,Tpromotions,
Tetc.,TtheyTareThighlyTmotivated.TAllTthisTleadsTtoThighTefficiencyTinTorganization,Ti.e.Tlow
TcostsTandThighTreturns.
GetTBenefitsTfromTGovernment
InternationalTbusinessTbringsTtheTcountryTaTlotTofTforeignTexchange.TItTthereforeTreceives
TfromTtheTgovernmentTmanyTbenefits,TfacilitiesTandTconcessions.TItTgetsTfromTtheTgovern
mentTaTlotTofTfinancialTandTtaxTbenefits.
ExpandTDiversity
InternationalTbusinessTcanTexpandTitsTactivitiesTandTdiversifyTthem.TThisTisTbecauseTveryT
highTprofitsTareTearned.TItTalsoTreceivesTgovernmentTfinancialTassistance.
IncreaseTCompetitiveTCapacity
InternationalTenterpriseTproducesTgoodsTofThighTqualityTatTlowTcost.TItTspendsTaTlotTofT
moneyTallToverTtheTworldTonTadvertising.TItTusesTadvancedTtechnology,TtechniquesTofTm
anagement,TmarketingTtechniques,Tetc.TThat'sTallTmakingTitTmoreTcompetitive.TSo,TitTcanT
competeTwithTforeignTfirms.
RelatingTtheTorganization:
1. DetroitTdetroitTpizzaTsquare
GoingTinternationalTwillTmaximizeTtheirTriskTdueTtoThighTcompetitionTrate.TTheyTwouldTh
aveTtoTuseTmodernTmanagementTtechniques,TadaptationTofTculturesTandTexperiencedTem
ployees.
2. GreenTValley
GoingTinternationalTwillTincreaseTtheirTmarketTvalue.THighTrateTofTcompetitionTwouldTbeT
involvedTtoTcompeteTwithTthemTwouldTneedThighlyTqualifiedTandTexperiencedTemployees.
TModernTandTadaptiveTtechniquesTshouldTbeTusedTbyTthem.
GoingTinternationalTwillThelpTthemTtoTgainThighTmarketTrespect.TTheyTwouldTbecomeTma
jorTproviderTinTtheirTlocalTmarket.TAsTthey’reTalreadyTusingTmodernTmanagementTtechniq
uesTitTwouldThelpTthemTtoTgainTinternationalTmarketTrespectTeasily.T
EntrepreneurialTCharacteristicsTandTMindset:
TIP
EntrepreneursThaveTtoTdealTwithTmoreTobstaclesTandTfearsTthanThourlyTorTwage-
earningTemployees,TbutTtheTpayoffTmayTbeTmuchTgreater.TGoodTentrepreneursThaveTinte
restTandTvision,TskillsTandTwillingnessTtoTinvestTinTstartingTaTbusiness.T
InterestTandTVisionT
InterestTisTtheTfirstTfactorTinTentrepreneurialTsuccess.TBecauseTentrepreneurshipTpaysToffT
onTaTperformanceTbasisTratherTthanTspendingTtimeTonTaTparticularTeffort,TanTentreprene
urTmustTworkTinTanTareaTthatTinterestsTthem.TTheyTwon'tTbeTableTtoTmaintainTaThighTle
velTofTworkTethicsTotherwise,TandTmostTlikelyTtheyTwillTfail.TItTmustTalsoTtranslateTthisTi
nterestTintoTaTvisionTforTtheTgrowthTofTtheTcompany.TEvenTifTaTbusinessT'TdailyTactivitie
sTareTinterestingTtoTanTentrepreneur,TthisTisTnotTsufficientTforTsuccessTunlessTtheyTcanTt
urnTthisTinterestTintoTaTvisionTofTgrowthTandTexpansion.TThisTvisionTmustTbeTstrongTeno
ughTforTinvestorsTandTemployeesTtoTbeTableTtoTcommunicateTthroughTit.
ManyTAreasTofTSkill
AllTinterestTandTvisionTcannotTcompensateTforTaTcompleteTlackTofTcompetence.TAsTaTco
mpany'sThead,TwhetherTorTnotTheThasTemployees,TanTentrepreneurTmustTbeTableTtoTwe
arTandTdoTsoTeffectively.TForTexample,TifTheTwantsTtoTstartTaTbusinessTthatTcreatesTmob
ileTgames,TheTshouldThaveTexpertiseTinTmobileTtechnology,Tgaming,TgameTdesign,Tmobile
TappTmarketingTorTprogramming.
FinancialTandTEmotionalTInvestment
AnTentrepreneurThasTtoTinvestTinThisT/TherTbusiness.TThisTinvestmentTmayTbeTlessTtangi
ble,TsuchTasTtheTtimeTitTspendsTorTtheTskillsTorTreputationTitTbringsTwithTit,TbutTitTalsoT
tendsTtoTinvolveTaTsignificantTinvestmentTofTassetsTwithTaTclearTvalue,TbeTitTcash,TrealTe
stateTorTintellectualTproperty.TAnTentrepreneurTwhoTwon'tTorTwon'tTbeTableTtoTinvestTin
TtheirTbusinessTcan'tTexpectTothersTtoTdoTthatTandTcan'tTexpectTitTtoTsucceed.
OrganizationTAndTDelegation
WhileTmanyTnewTbusinessesTbeginTasTaTone-
manTshow,TfastTandTstableTgrowthTcharacterizesTsuccessfulTentrepreneurship.TThisTmeans
ThiringTotherTindividualsTtoTdoTspecializedTjobs.TBecauseTofTthis,TentrepreneurshipTrequir
esTextensiveTtaskTorganizationTandTdelegation.TIt'sTimportantTforTentrepreneursTtoTpayTcl
oseTattentionTtoTallTthat'sTgoingTonTinTtheirTbusiness,TbutTifTtheyTwantTtheirTbusinessTto
Tsucceed,TtheyTneedTtoTlearnTtoThireTtheTrightTpeopleTforTtheTrightTjobsTandTletTthemT
doTtheirTjobsTwithTminimalTmanagementTinterference.
RiskTandTRewards
RiskTrequiresTentrepreneurship.TMeasuringTthisTriskTisTequivalentTtoThowTmuchTtimeTand
TmoneyTyouTinvestTinTyourTbusiness.TThisTrisk,Thowever,TalsoTtendsTtoTbeTdirectlyTrelate
dTtoTtheTrewardsTinvolved.TAnTentrepreneurTwhoTinvestsTinTaTfranchiseTpaysTtheTbusines
sTplanTforTsomeoneTelseTandTearnsTaTrespectableTincome,TwhileTanTentrepreneurTwhoTu
ndertakesTgroundbreakingTinnovationsTrisksTeverythingTonTtheTassumptionTthatTsomething
TrevolutionaryTisTgoingTtoTworkTonTtheTmarket.TIfTaTrevolutionaryTlikeTthatTisTwrong,Tth
eyTcanTloseTitTall.TTheyTcanTsuddenlyTbecomeTextremelyTwealthyTifTsheTisTright,Tthough.
RelatingTtoTtheTorganizations
1. DetroitTdetroitTpizzaTsquare
InterestTandTvisionTareTtheTcharacteristicsTofTDetroitTdetroitTpizzaTsquareTowners.TTheTin
terestTisTforTtheTfoodTbusinessTandTtheTvisionTwasTtoTupgradeTtheTexistingTproduct,Tand
TprovidingTmoreTinnovativeTproducts.T
2. GreenTValley
OrganizationTandTdelegationTareTtheTcharacteristicsTofTGreenTvalleyTowner.THeTproducedT
aTfastTandTstableTgrowthTorganizationTspecializedTbyTexperts.TGreenTvalleyTisTtheTbiggest
TattractionTforTtheirTinternationalTcustomers.
InterestTandTvisionTareTtheTcharacteristicsTofTSnowTWhite.TTheTownersTworkedTinTthisTfi
eldTforThisTinterestTandThisTvisionTwasTtoTprovideThisTservicesTnation-
wide.THeTprovidedTtheTbestTofThisTservicesTtoTtheTcommunityTsinceT1949.
SkillTSetTofTanTEntrepreneur
ManyTentrepreneursTbelieveTtheirToverallTexperienceTandTskillsTinTtheTnicheTareaTareTthe
TmostTimportantTfactorTdeterminingTtheirTlevelTofTsuccessTwithTaTstartup.THowever,Tsom
eTofTtheTskillsTdevelopedTbyTtheTmostTsuccessfulTentrepreneursThaveThelpedTthemTachie
veTtheirTgoals.TWhileTyouTdefinitelyTneedTpatienceTandTnervousnessTtoTstartTandTrunTaT
newTbusiness,TyouTalsoTneedTtoTfocusTonTnurturingTtheseTsevenTcriticalTskillsTthatTareTv
eryTimportantTtoTyourTfutureTsuccess.
Ambition
It'sTeasyTtoTgiveTupTwhenTitTgetsTtough,TbutTbecauseTofTtheirTambitiousTnature,TtheTmo
stTsuccessfulTentrepreneursTpersist.TTheyTwantTtoTsucceed,TandTtheyTthriveTonTreachingT
smallTmilestonesTthatTreachTtheirTmainTgoalTbyTsteppingTstones.TYouTmayThaveTanTinter
nalTdriveTtoTworkThardTwhenTyouTareThighlyTambitious,TandTyouTmayTbeTcommittedTtoT
doingTwhatTyouTneedTtoTmakeTyourTbusinessTaTsuccess.TGenerallyTspeaking,TyouTareTnot
TgoingTtoTlookTforTshortcutsTandTareTwillingTtoTputTinTtheTnecessaryTtimeTtoTgetTtheTjo
bTdoneTproperly.
WillingnessTtoTLearnT
SomeTpeopleTthinkTthatTwhenTyouTgraduateTfromTcollegeTorTreceiveTaTspecialTcertificatio
n,TlearningTstops,TbutTthisTisTnotTtheTcase.TEducationTisTaTprocessTthatTlastsTaTlifetime.T
YouTneedTtoTstayTup-to-
dateTwithTtechnologyTchanges,TindustryTevolution,TsalesTprocesses,TandTmore.TSearchTfor
TnewTknowledgeTalways.TMoreTthanTthatTlookTforTyourTindustry'sTmostTsuccessfulTpeople
TandTdon'tTbeTafraidTtoTaskTforTtheirTopinionsTorTadvice.
AbilityTtoTListenT
IfTyouTareTnotTanTeffectiveTcommunicator,TyouTsimplyTcannotTmanageTaTgreatTteamTorTr
unTaTgreatTcustomerTservice.TCommunicationTisTaTstreetTofTtwoTways.TToTcommunicateT
effectivelyToutwardly,TyouTneedTtoTpayTattentionTtoTtheTmotivationsTofTothers,ThotTbutto
ns,Tinterests,TandTmore.TYouTalsoTneedTtoTbeTawareTofTnon-
verbalTindicationsTlikeTbodyTlanguage.TDoTnotTcomeToffTasTself-
promotionalTorTvain,TandTtryTtoTproveTthatTyouTareThelpfulTandTinterestedTinTothers.TThi
sTcanTencourageTcollaboration;TexciteTothersTaboutTyourTgoals,TandTmoreTthanTturnTthe
mToffTbecauseTyouTseemTtoTbeToverlyTinterestedTinTyourTownTself-interest.
Creativity
IfTyouTdoTtheTsameTthingTatTallTtimes,TyouTprobablyTwon'tTenjoyTnewTandTbetterTresults
.TToTfindToutTwhatTworksTbest,TyouThaveTtoTtryTnewTthings.TYouTmustTalsoTregularlyTen
richTyourTliveTwithTnewTexperiences.TThisTmayTbeTasTsimpleTasTtalkingTtoTnewTpeopleTo
rTtakingTaTclassTofTpersonalTinterest.TEveryTexperienceTyouThaveTcanTleadTtoTnewToppor
tunitiesTyouTdidn'tThaveTatTyourTdisposalTbefore.
AssertivenessTandTConfidence
WhileTlisteningTisTimportantTforTeffectiveTcommunication,TyouTalsoTneedTtoTknowTwhenT
toTtakeTcontrolTofTtheTconversationTandTassertTyourTbeliefsTandTopinions.TYouTshouldTlis
tenTtoTothersTwhoTmakeTreasonableTclaimsTandTrequests,TbutTyouTmustTalsoTknowTwhe
nTtoTsayTno.TToTearnTrespectTandTtrustTfromTthoseTaroundTyou,TbeTconsistentTyetTopen-
minded.TYouTmustTknowTwhatTyouTstandTfor,TandTyouTmustTstandTupTforTthoseTconvicti
ons.
Perseverance
ManyTofTtheTmostTsuccessfulTbusinessTownersThaveTexperiencedTdevastatingTfailuresTand
Tdefeats.TInsteadTofTlookingTatTtheseTeventsTasTanTendTtoTaTsituation,TtheyTviewedTthes
eTeventsTasTimportantTmomentsTofTlearning.TTheyTmaintainedTtheirToptimismTandTpersev
erance,TbutTinTfutureTeffortsTtheyTalsoTmadeTcalculatedTchanges.TRememberTthatTwhenT
youTstopTtrying,TyouTonlyTfail.TTheTkeyTtoTsuccessTisTpersistence.
CourageTandTRiskTTaking
YouTmustThaveTtheTcourageTtoTactTonTyourTgreatTideasTandTplansTtoTharnessTtheTpower
TofTcreativity.TWhileTyouTneedTtoTthoroughlyTinvestigateTyourTideas,TyouTalsoTneedTtoTh
aveTtheTcourageTtoTtakeTanTunknownTstepTandTtryTthingsTyouTdon'tTknowTabout.TJohnT
BurroughsT'Twords,T"Leap,TandTtheTnetTisTgoingTtoTappear."
ItTisTrarelyTaTstraightTandTnarrowTprocessTtoTfindTaTsuccessfulTpathTinTlife.TToTbeTsucces
sfulTwithTtheirTefforts,TmanyTentrepreneursTneedTtoTtakeTnumerousTstepsTtoTdevelopTth
eTrightTcombinationTofTskills,TtraitsTandTknowledge.TIfTyouTfocusTonTnurturingTtheseTtrait
sTinTyourTownTlife,TwithTfutureTentrepreneurialTeffortsTyouTmayTbeTableTtoTenjoyTbetter
ToverallTsuccess.
RelatingTtoTtheTorganizations:
1. DetroitTdetroitTpizzaTsquare
TheTentrepreneurshipTskillTsetTofTDetroitTdetroitTpizzaTsquareTownersTareTambition,Tcour
ageTandTriskTtakingTandTcreative.TTheyThaveTtheTambitionTtoTtakeTDetroitTdetroitTpizzaTs
quareTtoTtheTtop.TTheyTareTwillingTtoTtakeTtheTcourageTandTriskyTdecisionsTforTtheirTgro
wth.TTryTnewTmanagementTmethodsTforTbeingTmotivated.T
2. GreenTValley
TheTentrepreneurshipTskillTsetTofTGreenTValleyTOwnerTisTabilityTtoTlistenTandTcourageTan
dTriskTtaking.TGreenTValleyTcreatedTaTgreatTteamTwithTextraTordinaryTservicesTwhichTcre
atesTgreatTmotivationTforTtheTteam.TTheyTtookTaTlotTofTcourageTandTriskTtoTprovideTthei
rTcustomersTwithTinternationalTlevelTservices.T
PersonalTEntrepreneurialTTendency:
EntrepreneursTareTgoal-oriented
EntrepreneursTareTallTaboutTsettingTgoalsTandTdoingTtheirTutmostTtoTachieveTthem;Tthey
TareTdeterminedTtoTmakeTtheirTbusinessTsuccessfulTandTwillTremoveTanyTburdensTthatTm
ightTstandTinTtheirTway.TInTtheirTgameTplans,TtheyTalsoTtendTtoTbeTstrategicTandTalways
ThaveTaTclearTideaTofTexactlyTwhatTtheyTwantTtoTachieveTandThowTtheyTplanTtoTachieve
Tit.
EntrepreneursTareTcommittedTtoTtheirTbusiness
EntrepreneursTareTnotTeasilyTdefeated;TtheyTseeTfailureTasTanTopportunityTforTfutureTsuc
cess,TandTifTtheyTfailTtheTfirstTtime,TtheyTwillTremainTcommittedTtoTtheirTbusinessTandTtr
yTagainTuntilTitTsucceeds.TForTaTresponse,TaTtrueTentrepreneurTdoesTnotTtake'Tno.'
EntrepreneursTareThands-on
EntrepreneursTareTinherentlyTproactive,TandTknowTthatTifTsomethingTreallyTneedsTtoTgetT
done,TtheyTshouldTdoTitTthemselves.TThey’reT‘doers’,TnotTthinkers,TandTtendTtoThaveTver
yTexactingTstandards.TTheyTviewTtheirTbusinessTasTanTextensionTofTthemselvesTandTlikeTt
oTbeTintegralTinTitsTday-to-dayToperations—evenTwhenTtheyTdon’tThaveTtoTbe.
EntrepreneursTthriveTonTuncertainty
TheyTnotTonlyTthriveTonTit—
TtheyTremainTcalmTthroughoutTitTasTwell.TSometimesTthingsTgoTwrongTinTbusiness,TbutTit
'sTessentialTtoTkeepTyourTcoolTinTanyTgivenTsituationTwhenTyou'reTatTtheThelmTofTaTcom
panyTandTmakeTallTtheTdecisions.TTrueTentrepreneursTknowTthisTand,TinTtheTwakeTofTan
yTchallenges,TsecretlyTflourishTandTgrow.
EntrepreneursTcontinuouslyTlookTforTopportunitiesTtoTimprove
EntrepreneursTrealizeTthatTeveryTeventTorTsituationTisTaTbusinessTopportunityTandTgenera
teTnewTandTinnovativeTideasTonTanTongoingTbasis.TInTanTeffortTtoTimproveTtheirTbusines
s,TtheyThaveTtheTabilityTtoTlookTatTeverythingTaroundTthemTandTfocusTitTonTtheirTgoals.
EntrepreneursTareTwillingTtoTtakeTrisks
ATtrueTentrepreneurTisTnotTaskingTquestionsTaboutTwhetherTtheyTareTgoingTtoTsucceedTo
rTnot—
TtheyTreallyTbelieveTtheyTareTgoingTto.TTheyTexudeTthisTconfidenceTinTallTaspectsTofTlife,
TandTasTaTbi-
productTtheyTneverTfearTtakingTrisksTbecauseTofTtheirTbeliefTthatTtheyTwillTultimatelyTtriu
mph.
EntrepreneursTareTwillingTtoTlistenTandTlearn
ListeningTisTtheTmostTimportantTpartTofTlearningT—
TandTthisTwillTbeTdoneTinTabundanceTbyTaTgoodTentrepreneur.
EntrepreneursThaveTgreatTpeopleTskills
EntrepreneursThaveTstrongTcommunicationTskills,TandTthisTstrengthTallowsTthemTtoTsellTt
heirTproductTorTserviceTeffectivelyTtoTcustomersTandTcustomers.TTheyTareTalsoTnaturalTle
adersTcapableTofTmotivating,TinspiringTandTinfluencingTthoseTaroundTthem.
EntrepreneursTareTinherentlyTcreative
ThisTisToneTtraitTthatTbusinessTpeopleThaveTdueTtoTtheTbucketTloadTdueTtoTtheirTveryTn
ature.TNotTonlyTcanTtheyTcomeTupTwithTingeniousTideas,TbutTtheyTcanTalsoTmakeTprofits
TforTthoseTideas.
EntrepreneursTareTpassionateTandTalwaysTfullTofTpositivity
PassionTisTperhapsTtheTsuccessfulTentrepreneur'sTmostTimportantTtrait.TTheyTreallyTloveTt
heirTjobTandTareTwillingTtoTputTinTthoseTextraThoursTtoTgrowTtheirTbusiness;TtheyTgetTa
TrealTsenseTofTenjoymentTfromTtheirTworkTthatTgoesTfarTbeyondTjustTcash.
RelatingTtoTtheTorganization:
1. DetroitTdetroitTpizzaTsquare
DetroitTdetroitTpizzaTsquareTownersT'TpersonalTentrepreneurialTtendenciesTareTambitious,
Tcourageous,TriskT-
Ttaking,Tcreative,TpassionateTandTalwaysTfullTofTpositivity.TThey'reTlookingTforwardTtoTtaki
ngTDetroitTdetroitTpizzaTsquareTtoTtheTtop.TTheyTareTwillingTtoTmakeTtheirTgrowthTwithT
theTcourageTandTriskyTdecisions.TTryTnewTmotivatedTmanagementTmethods.
2. GreenTValley
PersonalTentrepreneurialTtendencyTforTGreenTValleyTOwnerTisTabilityTtoTlistenTandTcourag
eTandTriskTtaking.TGreenTValleyTcreatedTaTgreatTteamTwithTextraTordinaryTservicesTwhich
TcreatesTgreatTmotivationTforTtheTteam.TTheyTtookTaTlotTofTcourageTandTriskTtoTprovide
TtheirTcustomersTwithTinternationalTlevelTservices.
PersonalTentrepreneurialTtendencyTforTCuffTnTcollorTdryTcleanTandTwashTownerTisTambiti
on,TpassionateTandTalwaysTfullTofTpositivity.TDueTtoTtheirTsuperiorTqualityTservicesTCuffTn
TcollorTdryTcleanTandTwashTinsistTpeopleTtoTuseTtheirTservice.TTheyTsucceededTstepTbyTs
tepTtoTachieveTtheirTmarketTrespectTandTtrustTofTtheirTcustomers.T
FactorsTthatTInfluenceTtheTDecisionTtoTstartTaTBusiness:
T
TheTIdea
TTheTstrengthTofTtheTideaTofTtheTfounderTmayTseemTtoTbeTtheTbiggestTfactorTresponsibl
eTforTtheTsuccessTofTaTbusiness,TbutTit'sTreallyTjustTaTsmallTelementTofThowTthingsTcould
TturnTout.TConsiderTGoogle,TwhoseTcoreTideaTofTanTinteractiveTwebTsearchTwasTimpleme
ntedTbyTdozensTofTcompetitorsTatTtheTbeginning.TButTbecauseTtheTplan,TexecutionTandTti
mingTofTGoogle'sTfoundersTwereTsuperior,TtheirTlackTofToriginalityTdidTnotTdiminishTtheirT
chancesTofTsuccess.
TheTTeam
EntrepreneursTareTvital,TbutTrarelyTdoTgreatTthingsTalone.TSuccessfulTbusinessesTuseTfrom
TaThandfulTtoThundredsTofTindividualsTanywhere,TandTthoseTwhoTpreserveTbusiness,Tgene
rateTdevelopment,TandTachieveTyourThigh-
levelTgoalsTwouldTbeTtheTpeople.THireTtheTrightTpeopleTforTtheTjobTandTyou'reTnotTgoin
gTtoThaveTaTnaggingTissue.TItTmayTbeTruinedTtoThireTtheTwrongTpeopleTasTwellTasTyourT
best-laidTprograms.
TheTLeader’s
ManagementTinTstartupsTisTimportant.TLeadersTmakeTtheTdecisions,TarrangeTtheTvisionTan
dTinspireTindividualsTtoTworkTharderTforTtheTgoalsTofTaTgroup.TSettingTupTanTincompeten
tTinnovatorTandTnotTonlyTwillThigh-
levelToptionsTbeTmadeTlessTefficiently,TbutTtheTcombinedTgroup'sTmoralityTcouldTbeTjeop
ardized.TAnTexperiencedTandTexperiencedThead,TonTtheTotherThand,TcanTevenTturnTaTfra
gileTideaTintoTanTeffectiveTone.
TheTPlanT
TheTprogramThasTtoTinvolveTmoreTthanTjustTyourTcoreTidea.TItToffersTyourTgoals,Tgoals,Tf
unctionsTandTmore.TInTyourT"plan,"TeverythingTthatTisTwrittenTinTyourTbusinessTplanTmat
ters,TandTtheTamountTyouThaveTresearchedTandTfinishedTyourTplanTwillTgreatlyTaffectTyo
urTlikelihoodTofTeventualTsuccess.TTheTbroaderTyou'reThere,TtheTbetter.
TheTCapitalT
WorkingTcapitalTisTimportant;TsoTyourTfirstTfinancingTstagesTmayTbe.TDon'tTworryTifTyouT
can'tTfindTaTbuyer-
thereTisTpossibilitiesTforTfamilyTandTpersonalTopportunities.TAndTdon'tTremoveTtheTlikelih
oodTofTopeningTaTfamilyTcreditTlineTmember.TOnceTcreditTisTguaranteed,TbeTsureTtoTmo
nitorTyourTmovementTofTmoney:TaTwrongTmoveTcouldTplaceTyourTcashTinTaTnegativeTpla
ce.
TheTExecution
ThatTbeingTsaid,TanTideaTisTasTvaluableTasTitsTexecutionTability.TIfTyouThaveTaTgreatTplan
,TbutTbotchTitsTexecution,TitTcouldTcompromiseTyourTentireTbusiness.TOnTtheTotherThand,
TifTyouThaveTaTsufficientTplanTandTperfectlyTexecuteTit,TyouTwillThaveTtoTstandTonTaTsoli
dTlowerTlegTandTaTkeyTunderstandingTofTwhatThasTbeenTdoneTandThasTnotTworkedTfrom
TyourToriginalTconcept.
TheTTimingT
FromTaTcompetitiveTperspective,TtimingTisTimportant,TandTitThasTbroughtTmanyTbusinesse
sTtoTprominenceTatTtheirTtimeTofTaccess,TdespiteTaTchaoticTandTbusyTmarket.TForTexamp
le,TwhenTYouTubeTcameTonTtheTscene,TdozensTofTvideoTstreamingTplatformsTalreadyTexis
ted.TButTbecauseTYouTubeTlaunchedTatTaTcriticalTmoment-afterThigh-
speedTinternetTbecameTtheTnorm,TbutTbeforeTanyTotherTstreamingTserviceTbecameTpromi
nent-itTlovedTearlyTradicalTsuccess.
TheTMarketingT
HowTyouTbundleTyourTbusinessTissuesTandTmarketTthem.TATsubstandardTproductTthatTisT
ofTtheThighestTqualityTinTaTmuchTmoreTinteresting,Texciting,TandTuniqueTwayTwillTusually
ToutsellTitsTsuperiorTbrandingTproduct.TThisTtrueTpointTmayTseemTsuperfluous,TbutTitThas
TaTcriticalTimpactTonTtheTpurchasingTdecisionsTofTcustomers.
TheTcrisisTResponse
SomethingTisTgoingTtoTgoTwrong,TnoTmatterThowTwellTyouTplanTorThowThardTyouTwork.
TItTisTmuchTmoreTimportantThowTyouTrespondTtoTaTcrisisTthanThowTlikelyTyouTareTtoTav
oidTone.TATpoorlyTtreatedTcrisisTisTallTitTtakesTtoTundermineTaTcompany,TsoTconsiderTcar
efullyTyourTemotionTplan.
TheTGrowth
Lastly,TtheTroadTyouTchooseTagainstTgrowthTplaysTaTmajorTroleTinThowTyouTendTupTfallin
gTinTline.TGrowTtooTfastTandTyou'reTgoingTtoTstretchToutTthin.TGrowTtooTslowlyTandTyou
TwillTneverTgetTanywhere.TSo,TfindTaTbalanceTandTcarefullyTtreatTyourTdevelopment.
ApplicationTofTthreeTOrganizations:
1. DetroitTdetroitTpizzaTsquare
TheTideaTforTDetroitTdetroitTpizzaTsquareTisTinnovativeTdueTtoTupgradingTtheTexistingTpro
duct.TATwell-
executedTteamThasTbeenThiredTforTcontributingTtheirTpart.TTheTleadersTareTmotivatedTan
dTorganizedTtoTachieveTtheirTgoals.TTheirTplanTisTprovideTbestTqualityTandTinnovativeTfoo
dTproductsTtoTtheTcommunity.TAllTofTtheirTgoalsTareTpatternedTtoTbeTexecutedTatTtheTri
ghtTtiming.T
2. GreenTValley
TheTideaTforTGreenTValleyThasTbeenTadaptedTfromTexistingTorganizations.TATwellTorganiz
edTandTskill-
fullTteamThasTbeenThiredTforTtheirToperations.TTheTleaderTisTmotivatedTandTwillTtoTtakeT
risks.TTheirTplanTisTtoTprovideTaTwideTrangeTofTproductsTunderToneTroof.TExecutionTofTt
heirTplansTisTmadeTtimely.T
TheTideaTforTCuffTnTcollorTdryTcleanTandTwashTisTanTapproachTtoTtheTcommunity.TItTuse
sTaTwell-
organizedTandTstructuredTmanagementTtechnique.TTheTleadersTareTmotivatedTtoTmaintain
TtheirTmarketTrespectTandTcustomersTtrust.TTheirTplanTisTtoTbeTtheTbestTinTtheTmarket.
RiskTandTRewardsTofTBusinessTStartup:
Risks:
StartupsTmayTnotTbeTaroundTlongTenough.TAsToneTexecutiveTsaidTtoTCIO:T"MostTstart
ups...TareTunder-
capitalizedTandTcan'tTsurviveTanyTsetbacks.TAsTCIO,TITcan'tTaffordTtoTgoTtoTanTinnovati
veTcompanyTthatToffersTaTsmoothTproductTatTaTgreatTpriceTifTI'mTafraidTthey'reTgoingT
toTgoTout.
StartupsTmayTbeTtooTsuccessful.TTheTstartupTmayTnot,TofTcourse,TgoToutTofTbusiness,
TbutTtakeToffTforTsuccess.TThatTcreatesToneTofTtwoTissuesTthatTareTcompletelyTdifferen
t.TATlessTattentiveTandTmoreTbureaucraticTbiggerTvendorTcanTacquireTtheTsmallTvendor.
TOr,TasTChristineTFerrusiTRossTofTForresterTputTit:T"TheseTstartupsTcanTbecomeTbigTpla
yersTthemselves,TandTvendorsTcanTbeginTtoTtakeTonTtheTcharacteristicsT[thatTmanager]
TtriedTtoTavoidTfirst."
ATlotTofThand-
holdingTisTrequired.TStartupsTorTsmallTvendorsTareTstillTonTaTlearningTcurve,TandTproce
ssesTareTstillTbeingTsetTup.TUnfortunately,TthisTlearningTisTfundedTbyTearlyTcustomers.T
StartupTvendorsTdon'tThaveTwell-
establishedTorTexperiencedTcustomerTserviceTprocesses.TTheTvendorTmayTnotTevenTha
veTaTdepartmentTofTformalTsupportTyet;TcallingTforTsupportTmayTevenTendTupTdirectly
TatTtheTofficeTofTtheTCEO.
StartupTvendors'TemployeesTmayTbeTstretchedTthinTinTtheirTresponsibilities.TThisTcanT
makeTfollow-upTonTpost-
installationTissuesTdifficult.TAsToneTexecutiveTsaidTtoTCIO:TstaffTmembersTofTaTvendorT"
mayTalreadyTbeTdedicatedTtoTsupportingTanotherTcustomerTorTgettingTtheTnextTproduc
tTtoTbeTreleasedToutTofTtheTdoor,TandTaccessTtoTthoseTindividualsTmayTbeTcompletely
TwalledToff.
Rewards:
GreaterTinfluenceToverTproductTdirection.TForTexample,TcompaniesTbuyingTproductsTorTse
rvicesTfromTsmallerTvendorsTinfluenceTtheseTvendorsTconsiderably-
versusTtheTpotentialTanonymityTtheyTmayTfaceTfromTaTlarge,TestablishedTvendor.
Higher-
qualityTrelationships.TPersonalTrelationshipsTareTlikelyTtoTexistTwithTtheTmanagersTandTpr
oductTdevelopersTofTtheTsmallerTvendor.TRelationshipsTareTnotTrestrictedTtoTend-of-
quarterTvisitsTbyTvendorTsalespeople.
MoreTfinancialTleverage.TStartupTvendorsTwillThaveTmoreTflexibleTpricingTandTcontractTter
msTasTthingsTareTnotTyetTsetTinTstone.TForTbeingToneTofTtheTearliestTcustomers,TthereTm
ayTevenTbeTaTfree.
FasterTimplementations.TStartupsTandTsmallTvendorsTareTusuallyTfreeTtoTgetTtoTworkTonT
projectsTimmediately,TasTaTlargerTvendorTmightTbe,TwithoutTbeingTburdenedTbyTcomplexT
schedulesTwithTobligationsTtoTthousandsTofTcustomers.TInTaddition,TstartupsTareTlikelyTtoT
beTmoreTinterestedTinTestablishingTasTaTreferenceTaTwell-
functioningTcustomerTsuccessTstory.
FreshTinjectionsTofTinnovation.TTheTbiggestTadvantageTisTtheTinnovationTthatTcanTbeTprov
idedTbyTsmallerTvendorsTorTstartups.TTheyTareTmoreTlikelyTtoTbeTinvolvedTinTaTdisruptive
TtechnologyTorTbusinessTidea,TthusTinjectingTnew,TfreshTthinkingTintoTtheTbusinessTofTthe
Tcustomer.TOneTexecutiveTevenTrefersTtoTsmallTvendorsTasTtheTequivalentTofTaT"miniText
ernalTR&DTgroup."TAsTanotherTputTit:T"NotTonlyTdoTaTlotTofTstartupsTsolveTtheTnewestTp
roblemsToutTthere,TtheyTsolveTthemTatTaTfasterTrate."
ApplicationsTtoTtheTthreeTorganizations:
1. DetroitTdetroitTpizzaTsquare
Risks
TheTriskTisTthatTyou'reTputtingTallTyourTenergyTintoTcreatingTsomethingTthatTpeopleTdon'tTappreci
ateTandTdon'tTwantTtoTpayTforTorTenoughTmoneyTforTorTthey'reTpayingTyouTenoughTmoneyTand
Tyou'reTspendingTtooTmuchTmoneyTandTgettingToutTofTbusiness.
Reward
TheTrewardsTareTthatTyouTcanTputTallTyourTenergyTintoTcreatingTsomethingTforTwhichTpeopleTval
ueTandTareTwillingTtoTpayTyouTforTit.
2. GreenTValleyT
Risk
TheTpricesTforTinternationalTproductsTareTveryThighTdueTtoTwhichTmanyTofTtheTlocalTcustomersTa
reToffendedTtoTbuyTgroceryTformTgreenTvalley.T
Rewards
AThugeTvarietyTofTinternationalTproductsTattractTtheirTcustomers.TAboutTeveryTgroceryTitemsTareT
providedTunderToneTroof.TCustomerTrelationsTareTbeingTveryTwellTorganizedTwhichTletTtheTcusto
mersTtoTcomeTagain.T
MostTofTtheTcommunitiesTinTPakistanTareTnotTusedTtoTdryTcleaningTtheyTpreferTtoTwashTtheirTla
undryTbyTthemselves.TTheTpricesTareTquietThighTfromTotherTlaundryTbusinessesTwhichToffendTthe
TmiddleTclassTcommunityTtoTreferTthem.
Rewards
UsingTmodernTtechnologyTincreasesTtheirTmarketTvalueTfromTothers.TTheirTcustomersTsatisfactionT
rateTisThigherTtheTotherTusualTdryTcleaners.TTheyTareTmuchTtrustworthyTasTcomparedTtoTothers.T
Recommendations
1. DetroitTdetroitTpizzaTsquare:
DetroitTdetroitTpizzaTsquareTshouldTdriveTcustomersTtoTdineTinTandTenjoyTatTtheirTplaceTmoreTth
anTtheyTdoTatTotherTrestaurants.TAsTbeingTnewTintoTbusinessTtheyTshouldTcreateTmoreTawarenes
sTintoTtheTcommunity.TDetroitTdetroitTpizzaTsquareTshouldTprovideTitsTbestTservicesTtoTitsTcusto
mers.TTheyTshouldTplanTtheirTcapitalTexpenseTeveryTmonth.TNewTinnovationsTshouldTbeTintroduc
edTforTcustomer’sTattraction.TEffectiveTsocialTmediaTshouldTbeTorganized.TAggressiveTpromotionTs
houldTbeTdoneTforTcustomer’sTawareness.T
2. GreenTValley:
Customer’sTrelationsTshouldTbeTstrong.TCustomersTneedTandTdemandsTshouldTbeTfulfilled.TTrained
TstaffTshouldTbeThiredTforTgoodTcustomerTsuggestions.TReduceTwaitTtimeTatTcounters.TForTsalesT
ofTprimaryTproductsTcombinedToffersTshouldTbeTintroduced.TKeepingTtheTregularTcustomersTupdat
edTthroughTEmail,Tpost,TsocialTmediaTorTtexts.TUseTlargerTcartsTandTvalueTcustomer’sTfeedback.T
AndTstayTupdatedTaboutTtheirTinventory.T
3. Cuff n collor dry clean and wash
TheTspeed,TqualityTandTrangeTofTservicesTshouldTbeTeffective.TSuchTasT“sameTdayTservice”Tattrac
tsTmanyTcustomers.TPricesTshouldTbeTreasonableTandTmaintainedTatTeveryTfranchise.TWeeklyTorT
monthlyTspecialTdiscountsTshouldTbeTofferedTtoTitsTcustomers.TEffectiveTmarketingTshouldTbeTperf
ormedTbyTthem.TCrossTpromotionsTwithTdifferentThotels,TguestThousesTandTlodgesTshouldTbeTdon
eTbyTthem.T
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