Professional Documents
Culture Documents
Fruit Farm Canvas Model
Fruit Farm Canvas Model
Super markets Implementation of Proven & effective Initially - tailored service to B2C segmented market -
Input suppliers & experimental farm and agricultural methods that each community to build brand small holder farmers with
distributors measurement of out comes will increase productivity of awareness and trust different option for
Hotels & Resorts Coordinating logistics for smallholder’s farmers Personal assistance with different customers
Businesses that require pickup & distribution of (Problems: lack of access to ongoing issues personas
fresh fruits produce info and capital to Earlier adopters: farmers
Sourcing input experiment) with more land and
Risk assessment of potential Increased nutritional variety willingness to experiment
customers Increased resistance to crop B2B business that require
loss from pests, weather fresh produce
KEY RESOURCES etc.. DISTRIBUTION CHANNELS
Employees Lead farmers
Relationships with partners Community meeting
Knowledge of the market The internet
Financial capital Farming groups
Intellectual property