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Catchement Area Analysis
Catchement Area Analysis
Catchement Area Analysis
Food Mall
- Saranya Rajesh
FRM Batch 2019
INDEX
1. Location
2. Core Identity
3. Customer base
4. Justification
5. Location
6. Aerial photography and map
7. Site availability and regional access
8. Public transportation
9. Neighbouring land use
10. Quality and Stability of Neighbourhood
11. Competition
12. Estimated trade area
13. Catchment area
A) Primary catchment area
B) Secondary catchment area
C) Tertiary catchment area
14. Community attitude towards new development
15. Site dimensions and approximate cost
16. Demographics of Kundalahalli
17. Zoning building controls
18. Infrastructure elements
19. Visual exposure – Frontage
20. Land Use Area
1) Brand Opted – Food mall
Name – The Bouffage
Synonym: It means “a large feast” in old French.
The primary reason for selecting this particular brand is that I am a foodie, and the
neighborhood I reside in has no delectable restaurants within a travelable distance. Since I
have been a living in Thubarahalli for more than 4 years, I have always wondered the reason
for the absence of a savvy restaurant on the left side of the road towards Whitefield area.
Hence, the goal of this project is to analyze the catchment area for setting up of a food mall
called “The Bouffage”
2) Core Identity:
The Bouffage is a three-storey building with each level serving a different variety of food
with a planned space for parking.
The list of brands which will be present in each floor are listed below,
Level 1 shops:
Thalapakatti Briyani
Junior Kuppanna
Level 2 shops:
4) Justification:
Although the concept of a food court is already prevalent among people, The Bouffage will
definitely be a refreshing experience for all the food lovers for the following reasons,
5) Location:
A. Description of location, address
This is the sphere of influence form which the business is about to draw its customers. So the
site chosen for catchment area analysis is located exactly 300 metres from Kundalahalli
junction towards Whitefield.
The Bouffage,
Varthur main road,
Kundalahalli Gate,
Bangalore - 560037
6) Ariel photography and map:
7) Site availability and regional access
The chosen site is available for sale at Rs.3000 per square feet.
As the majority of the traffic inflow has to take this road to go ahead, the number of
passerby’s can easily drive in for a sumptuous meal.
8) Public transportation
The site is located right next to a bus stop. Bus series ply from Marathahalli to
Varthur such as 322, 323, 324, 325, 327, 328, 329 stops at this bus stop. Apart from
which, the local commuters have always been looking for a place to park and eat.
Although the adjacent land has been occupied by small businesses, which can be
cleared in the future when they are willing to move. So, this area can be considered as
an area for expansion.
Whereas the area behind “The Bouffage” is an empty real estate land which might
look as danger. But BBMP has already started the proposed expansion right in front of
the catchment area which inturn eliminates the element of surprise in the future.
11) Competition
The most enticing component of this business opportunity is that currently there are no
competitors. The reasons may are,
Few individual restaurants started as a standalone which could not thrive more than a
year. Also they were located on the wrong side of the road, where customers where
spoilt for choice just a few kilometres ahead.
Presence of fast food chains like Pizza hut, Dominos and McDonalds which seem to
do well, will add to the business of “The Bouffage” as the variety of food offered here
is completely different.
12) Estimated trade area
This section of the zoning regulations covers the regulations applicable for all land uses other
than the residential land use covering aspects related to permitted activities, permissible
activities, FAR and Ground Coverage and other specific provisions related to a particular
land use.
Fire safety requirements:
For all non-residential buildings with built-up area above 5000 sqm, irrespective of the
height, the necessary fire fighting arrangements shall be made as per the directions of the
Authority.
Parking requirements: