Professional Documents
Culture Documents
2 Facebook
2 Facebook
HEADQUARTERS
802nd Infantry (PEERLESS) Brigade, 8ID, PA
Camp Jorge Downes, Ormoc, City, Leyte
TO: Commander
8th Infantry (STORMTROOPERS) Division, PA
Camp Lukban, Catbalogan City, Samar
(Attn: Chief, GSMO)
1. References:
2. Background
The social media serves as the main tool in everyday information and leisure
for most millennials as well as adults. To maximize the efforts of this Brigade to reach wider
audience in information dissemination, the Brigade created the page of 802 ”Peerless” in
Facebook in March 2012.
The page has reached 7, 213 likers and followers which is a mix of different
target audiences not just in Leyte but the whole Philippines as well. These FB friends actively
participates through their “likes” and comments and gives positive feedback about the page.
“It makes the people updated on the recent issues happening and it also enlightens the
people to be more reactive on issues concerning rights and obligations of both Government
and Non- government side” as one of the media personality said.
3. Impact
The Facebook page serves as the new media image of the 802 nd Infantry
Brigade. For the Brigade’s Scorecard, it directly impacts the following performance
measures: M20 Net Satisfaction Rating and M13. Number of Enhanced Comprehensive
Local Integration Program (E-CLIP) beneficiaries.
Comprehensive Local Integration Program. In 2014, the Brigade started its advocacy on the
CLIP and was able to facilitate one (1) former rebel who availed the CLIP. This number grew
in 2015 to 2017. For the 1st Semester of this year alone, there are three (3) CLIP
beneficiaries who were facilitated by the Brigade. The continuous parallel efforts of
advocating ECLIP through the Brigade’s radio program and Facebook page contributes in
encouraging former rebels to join the mainstream society and avail of the government’s
programs. This accomplishment is more than the target goal for this performance rating
which is at two (2) for CY 2018. This accomplishment translates to 150% accomplishment
rating.
2
1 1
1
0
Nr of E/CLIP Beneficiaries
4. Conclusion
5. For information.
JEANELINE S ALBESA
Major (MI) PA
ATR Action Officer