ADMINISTRATIVE PROBLEMS

DEFINITION OF PUBLICITY AND PUBLIC RELATION

PUBLICITY
 Something that attracts the attention of the public.
 Attention that is given to someone or something by newspapers, magazines, television
news programs, etc.
 The activity or business of getting people to give attention to someone or something.
 Information released to the media that is designed to gain public attention or support for a
person, business, or cause.
PUBLIC RELATIONS
 The activity or job of providing information about a particular person or organization to
the public so that people will regard that person or organization in a favorable way.
 The business of inducing the public to have understanding for and goodwill toward a
person, firm, or institution.

Publicity v.s. Public relation

 Publicity is defined as the way of disseminating information to the public at large,
through media.
 Forms of publicity include news stories, articles and event information.
 Publicity creates public awareness and attention around a brand, and publicists gain
publicity for their clients by promoting.
 Publicity is used solely to attract attention.

 The intent in public relations is to accomplish an organization’s stated goals by sending

strategic messages to the appropriate audiences in hopes of impacting their knowledge,
behaviors or attitudes.
 In short, PR manages the overall reputation of the client while simultaneously building
relationships among all of those who are affected by it.
 As a management function, PR focuses on building relationships and managing an image.

Public Relation: Responsibilities and tools include (and are not limited to):
 Media kits
 Press releases
 Media monitoring
 Crisis management
 Event coordination
 Social media engagement
 Reputation management
 Public service announcements
BASIS FOR COMPARISON PUBLICITY PUBLIC RELATIONS

Meaning Publicity refers to a public Public Relations is a

relation function that uses any
communication channel to
convey news or information
about someone or something,
through media.
Control It is not under the control of
company.
marketing tool, that is used to
maintain goodwill and
reputation of the company
and its product among
people.
It is controlled by the
company

Nature Positive or Negative Positive

Intends Public awareness and attention Building relationships and

managing an image

PROGRAM ARRANGEMENT

Program arrangement
-The process of planning and organizing thing in order to achieve a specific result.

General suggestions
 Objective/Purpose
 Plan

Specific considerations
 Audience
 Venue
 Expected profit vs. Expenses
 Work force/Manpower

Prepared by: Patrick Louie T. Cruz