Public Relation:

1. Meaning, Concepts of PR –
2. Proactive and Reactive Approaches –
3. Public Relations Process –
4. Behavioral Public Relations Model –
5. Persuasion Model –
6. Two way symmetrical Communications Model –
7. 20 great truths about Public Relations
8. Revision

Theoretical basis for Public Relations –

9. Theories of Relationships –Systems Theory –
10. Situational Theory – Theories of Persuasion and Social Influence –
11. Social Exchange Theory – Diffusion Theory
12. Social Learning Theory – Elaborated Likelihood Theory –
13. Theories of Mass communication – Uses and Gratification Theory –
14. Agenda Setting Theory –
15. Public Relations roles – Models of Public Relations –
16. Approaches to Conflict Resolutions

Employee communications –
17. Role of employee communication –
18. concept of Organizational culture –
19. Establishing Communication Policy –
20. Organizational change – Importance of employee communication –
21. Special employee Communication Situations –
22. Media of Employee communications –
23. Objectives of Internal media –
24. Starting internal media – controlling internal media –
25. Occasional and Special media Rules of Effective Employee Relations.
26. Frontline supervisors as the key communicators

Community Relations –
27. Importance of Public Relations –
28. Community Relations Process –
29. Guidelines for Effective Relations Programs –
30. Specific Functions of Public Relations –
31. Criteria for Community relations Activities –
32. Corporate Social Responsibility & Philanthropy-
33. Emerging Challenge of Community Activism
34. Case Study
Media Relations –
35. Media Relations –
36. Role of Media in Public Relations –
37. Social Media –
38. Social Media
39. Working with the media –
40. Media Relations Program Elements –
41. Role of Technology in Public Relations
42. Revision

Issues in Public Relations/Crisis Management –

43. public relations challenges –
44. Types of Issues –
45. target audiences-
46. Public Service as Preventive Public Relations –
47. Special Interests –
48. Importance of Compromise –
49. Issue Anticipation –
50. Scenario Technique.
Crisis Management –
51. Understanding how people typically react to issues –
52. Human Nature –
53. Role of communications –
54. Types of crises –
55. News media influence –
56. Fundamental guidelines