Questionnaire

Name (respondent):
Age (respondent):
Occupation (respondent):

1. Which of these comes to your mind when you see/hear Apple product?
A reliable product
Status symbol
Costly
Exclusive
Smart choice

2. Do you own any Apple product? If Yes Please select

No yes

Apple laptop
I phone
I pad
I mac
OTHERS

3. Do Apple products lack in features as compare to its competitors?

Yes No
4. Rate your choice in the proper box for Apple products

Attributes 1 2 3 4 5
Build Quality Less More
Price Poor Excellent
Design Less More
Value for money Low High
Features Less More
Sales promotion and poor Excellent
servce

5. Please tick the appropriate number for Apple products

1- Strongly Disagree
2- Disagree
3- Neither Agree Nor Disagree
4- Agree
5- Strongly Agree

STATEMENTS RATINGS

1 2 3 4 5
1. product feedback is positive

2. Service feedback is positive

3. Fair service charges

4. fair price of the replaceable body parts.

6. Your suggestions for improvements and changes in Apple products

 Issue in overall design and performance
Issue in service availability
It is expensive

7. Your future expectation from Apple’s products

Not at all 1 2 3 4 5 6 7 very much

8. The opinions and experiences of your friends affect your purchase

decision

Not at all 1 2 3 4 5 6 7 very much

9. Are you likely to purchase Apple products if new model is introduced

Not at all 1 2 3 4 5 6 7 very much

10. Are you likely to purchase Apple products if price is lowered

Not at all 1 2 3 4 5 6 7 very much