Samanthali963@gmail.

com
SAMANTHA LI (415) 505-6238

MARKETING ASSISTANT

PERSONAL WORK EXPERIENCE

PROFILE

Post & Parcels, Sales Associate/ Customer Service

Marketing graduate from San Jose State
University that is eager to apply her
knowledge and gain new skills . I am
looking for a position in the field of
digital media marketing.
EDUCATION
BS, Major in Marketing, 2019
San Jose State University
GPA: 3.60
Awards: Dean's Scholar
2015 - PRESENT
Work with customer needs to create satisfactory experience
Manage house accounts and PO boxes with recurring
customers
Conduct payroll and create spreadsheets for the end of the
day sales/report
Bay Company, Sales Associate
2015
Worked in efficient teams in order to maximize store sales
Organized store atmosphere so that it would enhance
shopper's experience

ACADEMIC EXPERIENCE
SKILLS
IMC Plan
Intermediate skill in software 2018 
including: Microsoft excel,
Designed plan for local business, Cider Junction aimed to
powerpoint, Stat Counter,
improve sales and expand target markets
Facebook Ad Manager, Google
Performed several analysis that assess competition,
Trends
promotional opportunities & use of media tools
Netlytics
Text Analysis Social Media Advertisement Simulation
Sentiment Analysis
2019, SOCIAL MEDIA MARKETING
Network Analysis
Hootsuite Conducted social media simulation to run social media
Social Media Audit marketing campaign for hypothetical company
Bloomberg certified Conducted A/B testing as a team to find better target
Intermediate in Chinese audience, content scheduling, budgeting, etc
4+ years of customer service Analyzed key metrics (i.e CPC, CPM, CTR) to improve
performance
Improved CPC by 40% by end of semester
Ranked in Top 5 in marketing performance (among 45
students)

Retail Strategy Plan

2109 RETAIL MARKETING

Assessed company through SWOT analysis to identify

problems and opportunities
Collaborated with team members to redesign their brand
name, advertisement, & store design while utilizing digital
marketing methods