Content Priya Agarwal KID: 8882201

Content
Priya Agarwal
KID: 8882201
Taco Bell is a quick serve restaurant that provides fast, affordable and convenient food like
McDonalds and Pizza hut. These kinds of restaurant is preferred by people who are looking
for quick bits in their busy schedule. Millennials lining in tier 1 and tier 2 cities usually prefer
such restaurants. Accordingly we can identify various segments.
 College going millennials
 Working millennials
 Working Professionals
 Families in shopping malls and movie theatres looking for quick bites
Based on the above segments, I feel that Taco Bell should target millennials initially in order
to increase market penetration. Particularly they should focus on college going millennials. I
feel that this is the most attractive segment in terms of reach and profitability. These college
going millennials have limited budget to spend and therefore are on a constant lookout for
affordable food solutions. They experiment with different restaurants and look for quick and
convenient solutions. Since they also consist of large population staying away from home,
they search for different restaurants to satiate their hunger at odd times. They hang out and
party with their friends a lot in shopping malls and movie theatres and prefer these quick bite
restaurants.
Basis on the identified target segment i.e. college going millennials, we can list down 4 major
use cases.
 College going millennials staying away from home: These people often look for
tasty food and places that provide quick, convenient and a variety of offering.
 College going millennials hanging out with friends for partying: Since these
people have limited budget to spend, they look for affordable places to eat.
 College going millennials looking for food options at odd times: These people
foody and look to satiate their hunger at odd times.
 College going millennials having a busy schedule: Due to their busy schedule, they
don’t prefer go and wait in the restaurant. Hence they look for quick options.
College going millennials staying away from home:
Problem Aware What should I eat

Keywords: what should I eat, what should I eat for dinner, what should
I eat now, what snack should I eat, what should I eat near me, what
should I order to eat
Solution Aware Where should I eat for variety and affordability
Keywords: healthy food items, homemade food, healthy dinner, good
eating habits, eating out, cheap healthy food options
Product Aware Taco Bell
Keywords: Taco, taco bell near me, taco bell menu, taco bell offers,
taco bell delivery
McDonalds
Keywords: McDonald’s near me, McDonalds online order, McDonald
delivery, McDonalds coupons,
KFC
Keywords: KFC online order, KFC offers, KFC near me,
Pizza hut
Keywords: pizza hut menu, pizza hut delivery, pizza hut near me,
pizza hut offers, pizza hut order online
Subway
Keywords: subway menu, subway near me, subway order online,
subway menu prices, subway sub of the day
Dominos
Keywords: dominos near me, domino’s pizza online, domino’s pizza,
domino's menu, dominos coupon codes, dominos app
College going millennials hanging out with friends for partying
Problem Aware Where should I party with friends

Keywords: birthday party preparation list, party organizer, event
planning checklist, party needs
Solution Aware Affordable places to party with friends
Keywords: best place to celebrate birthday, restaurants for birthday
party, Mexican restaurant near me, recommended restaurants near me,
Affordable restaurants near me
taco bell delivery
McDonalds
KFC
Pizza hut
Subway
Dominos
College going millennials looking for food options at odd times

Solution Aware Where should I eat at midnight/odd times
Keywords: late night dining, the midnight snack, late night food near
me, food near me open now, restaurants near me open now, restaurants
open till midnight
taco bell delivery
McDonalds
KFC
Pizza hut
Subway
Dominos
College going millennials having a busy schedule

Solution Aware Where should I eat for quick service
Keywords: quick serve online, quick service restaurant in India, quick
service menus,
Product Aware Taco Bell,
taco bell delivery
McDonalds
KFC
Pizza hut
Subway
Dominos
Core Mission: To help millennials & food lovers with affordable, convenient, quick and
variety food/snacking options.
Core Message: Quench your hunger pangs at all times with Taco.
Topics to create contents:
 Homemade food
 Cheap healthy food options
 What should I eat near me?
 Taco bell menu
 Taco bell offers
 Restaurants for birthday party
 Late night dining
 Quick service restaurant
 Quick serve online
 What should I eat now
 Homemade food: The content can be a video message connecting to the crowd with
their home like ‘Tasty and Variety Food’. The tagline can be – ‘Ghar ka khana, ghar
se door’.
https://www.youtube.com/watch?v=4O5Q4Z87epo : The video content can be
something like the one showed in the link.
 Taco bell offers: The content can be images (posters), memes and these can be linked
to various ongoing events like IPL, World cup, elections etc. Recently Zomato linked
their offers with IPL match winner prediction.
 Restaurants for birthday party: The content can be video based and in the form of
posters showing how friends connect with each other over food. They can also go for
attractive wall paintings and posters containing caricatures.
 What should I eat now: The content can be based on videos & posters. The tagline can
be: ‘Hungry now? Grab a Taco’. The videos can show a foody person ordering food at
odd hours and eating.
 Quick serve online: The content can be video, memes and gifs. The format the delight
and convenience a customer gets when he orders food online. The company can offer
discounts on the basis of delivery time. E.g. McDonalds 30 minutes delivery
challenge.
https://www.youtube.com/watch?v=Lhq9jRnH_8E : The content can be something as
shown in the Dominos ad.
How to execute the content:

The content can be shown on social media platforms like Facebook, Instagram and YouTube.
Taco Bell can also collaborate with various food delivery services like Zomato and Swiggy.
Apart from this Offline hoardings and banners during events. Taco Bell can also use in app
marketing to show contents on various website and famous apps.
Distribution:
a. The contents can be activated on social media channels like Facebook, Instagram and
YouTube. Print media channels like newspapers and posters can be used. Mass media
channels like television can also be used.
b. Maximum organic content can be achieved through promotional offers and quick
serve online options. These contents works as a delighter for the consumer and they
promote these offers themselves by word of mouth and by giving review on social
media.
c. For paid, content related to tasty, ambience, services, ease and convenience, variety
can be promoted. These attributes are must be attributes and these presence is
essential. Taco Bell must highlight these content are their core strength area apart
from delighters.
d.
Hero
Taste & Aroma
Ambience
Variety
Hub
Quality of food offered
Service and delivert
Convience and Quick
Hygiene
What are the major Taco Bell outlets near me?
Taco Bell menu
Taco Bell offers
Taco Bell delivery services

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College going millennials staying away from home:

Problem Aware What should I eat

College going millennials hanging out with friends for partying

Problem Aware Where should I party with friends

College going millennials looking for food options at odd times

Problem Aware What should I eat

College going millennials having a busy schedule

Problem Aware What should I eat

How to execute the content:

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