QUESTIONAIRES

Dear Respondent,

The following questionnaire aims to seek information for the purpose of research work on the topic
“Comparative analysis on Television Advertisement versus Mobile Advertisement on the youth of Delhi
Ncr. In this endeavor, I need your kind help by the way of filling up this questionnaire. You are request to
respond to each question after giving it a proper thought and not in haste.

Please enter your personal details:-

Name

Gender : Male ( ) F( )

Age :

Income : 0-20,000 ( ) 20-40,000 ( ) 40-60,000 ( ) Above 60,000 ( )

Occupation: Business Service Student

I request you to kindly fill the questionnaire and rate them on the scale of between

1 to 5 where: 5= strongly agree, 4= Agree, 3= Neutral, 2=Disagree, 1= strongly disagree

Thanking you
 Statements 1 2 3 4 5

1. Television advertisements play significant role in catching youth attention

than mobile advertisement.
2. Claims in Television advertisement is more believable than claims in mobile
advertisement.
3. To me, Television advertisement is more appealing than mobile
advertisement.
4. I believe Television Advertisement creates memorable impact than Mobile
Advertisement on youth.
5. Quality of Television advertisements is better than Mobile Advertisements.

6. Television Advertisements is more creative than Mobile Advertisements.

7. Television Advertisement effects more on the purchasing power of customer

than mobile advertisement.
8. Effective Television advertisements leads to better build brand loyalty than
mobile advertisement.
9. I feel Television Advertisement touch youth emotions better than mobile
advertisements.
10. Good television advertisement lead to change youth attitude towards a
product which mobile advertisement could not.
11. Mobile Advertisement doesn’t help in remembering the product than
television advertisement?
12. Good Television advertisement helps the youth in knowing about new
product more than mobile advertisement?
13. Informational Television Advertisement creates more interest of youth in
product than the mobile advertisement.
14. Television Advertisement motivates more than mobile advertisement on
youth to buy the product.
15. Effective Television add doesn’t result in creating awareness more than
mobile advertisement about the product
16. I Do not like to watch mobile advertisement regularly like television
advertisement.
17. I love to spend most of my pocket money on products which I saw in
television advertisement but not through mobile advertisement.
18. I enforce my parents to buy products what I watched through tv adds.

19. I feel Television advertisement influence more than mobile advertisement at

first sight.
20. I believe mobile advertisement is more convincing than Television
advertisement.