QUESSTIONNAIRE

DEAR RESPONDENT,

The following questionnaire aims at seeking information for the purpose of research project on
the topic “IDENTIFICATION OF CUSTOMER PREFERENCE WITH RESPECT TO TYPE OF PURCHASING AND
DEMOGRAPHIC VARIABLES”. In this attempt, I need your kind help by the way of filling up this
questionnaire. You are requested to kindly respond to each question after giving a proper thought
and not in hurry.

Thanking you

Q1. Age in years: 20 – 25 ( ) (b) 25 – 30 ( ) (c) 30 – 35 ( ) (d) 35 – 40 ( ) (e) Above 40 ( )

Q2 Ethnicity:

(a) North – India ( ) (b) South – India ( ) (c) East – India ( ) (d) West – India ( )

Q3 Gender:

(a) Male ( ) (b) Female( )

Q4 Qualification:

(a) Less than 10th( ) (b) 10th& 12th( ) (c) Bachelor’s degree ( )

(d) Master’s degree( ) (e) Any Others………………………….

Q5 employment status:

(a) Employed full-time ( ) (b) Employed part-time ( ) (c ) Unemployed( )

(d) Student ( ) (e) Self-employed ( ) (f) Unable to work ( )

Q6 Resident of :

(a) Village( ) (b)Small Town( ) (c) Metro( )

Q7 Marital status:

(b) Single ( ) (b)Married ( ) (c) Divorced ( ) (d) Widowed( )

Q8 Monthly household income .

(a) Below Rs. 10,000 ( ) (b) Rs. 10,000 – Rs. 50,000( ) (c) Rs. 50,000 – Rs. 1,00,000( )

(d) Rs. 1, 00,000 – Rs. 1, 50,000 ( ) (e) Over Rs. 1, 50,000 ( )

Q9Please chooses one of the following that best describes your social class.

(a) Upper ( ) (b) Middle( ) (c) Lower( )

Q10 how many members in your family___________

Q11 how many members are educated in your family?

(a) All members ( ) (b) Few members ( ) (c) Two members ( ) (d) One members ( )

(e) Nobody

Q12 Do you like to purchase through online method? Yes( ) (b) No ( )

Q13 How many members of your family are interested for online purchase ?

(a) All members ( ) (b) Few members ( ) (c) One member (d) Nobody interested ( )

Q14 How much discount you would get in market when you purchase offline?

(a) Below 10% ( ) (b) 20 – 30% ( ) (c) 30 – 60% ( ) (d) 60 – 80% ( )

(e) More than 80%

Q15 Where do you know about the discount / promotion?

(a) Advertisement ( ) (b) Newspaper Article ( ) (c) Listen from public ( )

(d) Neighbours or relatives ( )

Q16 Which product you would like to purchase in online mode?

(a) Electronics ( ) (b) Grocery ( ) (c) Clothes ( ) (d) Jewelry ( )

(e) Food ( )

Q17 Which product you would like to purchase in offline mode?

(a) Electronics ( ) (b) Grocery ( ) (c) Clothes ( ) (d) Jewelry ( )

(e) Food ( )
Q18 If you get any product with special discount in online mode would you prefer to
switchover to online from offline purchase?

(a) Always ( ) (b) Sometime ( ) (c) Rare ( ) (d) Never ( )

Q19 I prefer to purchase through online mode but in my residential area online delivery is
not available.

(b) Strongly Agree ( ) (b) Agree ( ) (c) Neutral ( ) (d) Disagree ( )

(e)Strongly Disagree ( )

Q20 I don’t trust on online grocery and vegetable provided by the company. I prefer to buy
these groceries and vegetable through offline mode only.

(a) Strongly Agree ( ) (b) Agree ( ) (c) Neutral ( ) (d) Disagree ( )

(e)Strongly Disagree ( )

Q21 Is there any impact of the taxation on your mode of purchase?

(a) Yes ( ) (b) No ( )

Q22 In which mode of shopping you get more variety of products?

(a) Offline ( ) (b) Online ( )

Q23 How much time do you spend for shopping?

(a) 0-30 mints ( ) (b) 30-1hour ( ) (c) more ( )

Q24 I get enough availability of internet service easily available near my area

(a) Strongly Agree ( ) (b) Agree ( ) (c)Neutral ( ) (d) Disagree ( )

(e)Strongly Disagree ( )

Q25 What kind of problems do you face in case of shopping?

(a) Internet connectivity ( ) (b) late arrival of good ( )

(c)Awareness about products ( ) (d) availability of resources ( )