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Case Study Analysis: Unilever Company
Case Study Analysis: Unilever Company
Introduction
for the organisation (Bates 2011). These strategies have a big impact on company’s work, its
total revenue and organisations public image. HR experts can help with giving formalized
paper will review how “Unilever” can satisfy their sustainability guarantees by seeing how
certified its endeavours with respect to human resource (HR) sustainability activities are.
Also, it goes for talking about the degree to which these activities can be utilized in different
settings. To do this, this paper will first distinguish two noteworthy HR sustainability
activities, and afterward examine their legitimacy in a subsequent stage. In this manner, the
Overview of Unilever
Unilever’s CEO Paul Polman in 2015 announced the financial result of 2014 stating that the
company sales growth decreased from 2.91% in 2014 to 2.11% in the first quarter of 2015.
Sustainability Living Plan (USLP) under which the two parameters were majorly addressed:
environmental issues and social commitments. USLP will address Unilever’s greenhouse gas
and water waste and also impact caused by the suppliers and consumers of Unilever’s brands.
From agricultural growers to packaging to consumers, the USLP initiative will address all the
major factors adding to wastage and hence creating an un-sustainable environment. (The
within the corporation and ability to hit the right lever,” stated Pravin Malik (SHRM report
2011) and HR is at a position who can address all the issues. And hence role of HR to not just
build a strategy but a sustainable strategy to meet the objectives of the company, was really
important.
necessary-to-decrease-a-large-footprint/
Identification
While detailing a 40% decrease in its own interior ozone harming substances (GHG)
outflows and a 32% drop in its water use, greenhouse gas produced per consumer had really
expanded by 5% since 2010, and water use per shopper had fallen by just 2.1%. CEO Polman
and a clear motive to meet the target of the esteem chain believing in a clear moto of never to
waste a crisis. The companies HR team believed that if the company sync consumers and
environment, and take responsibility of the society as well as the employees, then the targets
of the company can be achieved. USLP was initiated to achieve the compass vision. USLP
identified two main objectives regarding building a sustainable environment those have to
fulfilled by 2020.
Practice 1
The first main objective HR team identify was how to enable a billion people to improve their
wellbeing and prosperity. The company identified that there are food shortages, malnutrition
and climate change problems which the world is going through, and governments are not
taking any initiative to address such issues. Unilever saw potential that if the Company
address such issues, will get a competitive advantage. This would help the company build its
market reputation.
Practice 2
Second main objective of HR team was to find out a way to decrease the environment
impression of company’s products. Unilever delivered a portion of the world’s best notable
brands like Dove and Lipton, seems to comprehend that environmental change represents a
tremendous hazard to its business. Unilever has assessed that catastrophic events connected
to environmental change cost the organization $301M per year, or 6.1% of its net benefits
(Unilever 2016).
https://rctom.hbs.org/submission/unilever-the-small-steps-necessary-to-decrease-a-large-
footprint/
Authenticity
In order to achieve both of the objectives the company decided to create new techniques and
ways of doing business ensuring that the companies growth and objectives are meet at every
stage. In order to achieve their goal of enabling billion people to improve their wellbeing and
prosperity, the company believed that it was everyone’s responsibility to build a sustainable
world. USLP team started measuring company’s environment footprints. Intensive awareness
campaigns were launched both in the company and outside the company.
Practice 1
In order to achieve their first objective, the company took the following steps:
The marketing team build a strategy around the campaign lunched under the tag line “Dirt
is Good”, when they found out that child’s vital development is very important. The
project aimed to give a positive message, inspiring mothers to let their children to play
outside, explore each dimensions, and get dirty, explaining that with dirt comes
development of a child. This the company knew is good their development, and help
their brand product like Persil/Omo/Surf Excel (detergents) increase its sales ( Bhatt
2016).
In 2013, the HR formed 3 new USLP commitments: to maintain fairness at the workplace
(e.g., 99.9% of acquirement from providers focused on advancing crucial human rights by
2020), giving opportunities to women (enable to give jobs to 5.1 million ladies both
inside and outside Unilever by 2020), and to develop low-income communities (e.g.,
positively affect 5.6 million people by improving the livelihood of small land holder
Practice 2
In spite of being one of the biggest manufacturers of business rural items, Unilever is focused
on fighting against environment footprint. The Unilever team decided to achieve this by:
Reasonably source 100% of its crude materials by 2020 in order to decrease the
https://rctom.hbs.org/submission/unilever-the-small-steps-necessary-to-decrease-a-large-
footprint/
Controlling deforestation- For instance, Unilever's sourced palm oil – an item used to
create numerous Unilever items, for example, dove cleanser and TRESemmé cleanser,
Contribution
Practice 1
In 2018, the organization empowered around 747,000 smallholder ranchers and 1.8
million little scale retailers to get to activities intending to improve their rural practices or
2018 we had contacted 1.25 billion individuals through their projects on handwashing,
safe drinking water, sanitation, oral wellbeing, confidence and skin mending (Unilever
2019).
Fig.4: Unilever Achievements in in human wellbeing; Source:
https://www.unilever.com/sustainable-living/improving-health-and-well-being/
Practice 2
know about its providers' practices and to guarantee that materials are discernible and
ensured have made the organization eliminated its number of providers and thereby save
Unilever diminished the resources of assets utilized most famous things. While impelling
their Sunsilk chemical line in Latin America, Unilever saved 2,500 tons of plastic. This
decrease prompted 300 less trucks out and about every year, diminishing greenhouse
gases brought about by discharges. Unilever decreased CO 2 discharges by 39% per ton of
https://rctom.hbs.org/submission/unilever-the-small-steps-necessary-to-decrease-a-large-
footprint/
Different context
Nowadays pioneers of private companies are just attempting to survive. For what reason then,
should they add a sustainability technique that could increase officially over-burden needs,
since supportability systems are about big business survival. Sustainability offers the two
dangers and open doors for small companies. But sooner or later every business have to give
attention to sustainability in order to stay in the race of their business as these days there is
pressure on companies on how they are tackling environmental and social concerns (Bates
2011). Every customer, government and employee are demanding transparency in the
product. It has been seen that addressing social issues and environmental issues, creating a
have only helped in increasing the business and companies profit margin. So despite the fact
that the bigger organizations are in the sustainable spotlight presently, independent companies
have a lot to pick up by building up their own sustainable techniques (Maguire 2015). No
organization will probably escape the issues for long. Fortunately new IT stages and different
advancements is making it simple for private companies to participate in the worldwide talk.
Conclusion
into a business'. In this association, HR should use sustainability to propel HR goals.HR team
of Unilever accounted and emphasized the advantages and importance of sustainability, took
charge to merge executive pay with climate change. This bold action caused many climate
experts to recognise Unilever as one of the industry leaders fighting against climate change,
which is evidenced by a study concluding that over 30.5% of industry experts chose Unilever
as a leader in sustainability. Unilever item being utilized 2.1 billion times each day, Unilever
needs to show that little regular activities can set aside extra cash for both the organization
Bhatt. S. 2016. India in top 5 markets for ‘Dirt is Good’ portfolio: Unilever. Available at
https://m.economictimes.com/opinion/interviews/india-in-top-5-markets-for-dirt-is-good-
portfolio-unilever/articleshow/52842903.cms
Evans and Peter. 2013. Unilever Commits to Sustainable Palm Oil by End of 2014. The Wall
Street Journal.
Federman. E. 2016. Unilever: The Small Steps Necessary to Decrease a Large Footprint.
Goldenberg, J.Z., Yap, C., Lytvyn, L., Lo, C.K.F., Beardsley, J., Mertz, D. and Johnston, B.C.
The Guardian. 2016. Unilever unveils ambitious long term sustainability programme.
Available [online] at
https://www.theguardian.com/business/2010/nov/15/unilever-sustainable-living-plan
at
https://www.shrm.org/about-shrm/press-room/press-releases/Pages/SustainabilityReport.aspx
at https://www.unilever.com/Images/uslp-mobilising-collective-action-summary-of-progress-
2015_tcm244-424809_en.pdf
https://brightfuture.unilever.com/stories/473087/What-is-climate-change–How-can-we-take-
action-.aspx.
Unilever. 2019. Our big goal improving health and wellbeing for more than 1 billion.