Social Groups “THE HEART OF INTERACTION” © Collection of individuals who have + Regula eontact Frequent interaction + Mutual influence o eating of belongingness + Work towards a common goal 2} PRiMany GROUPS Small | Long lasting intimate relationships ii, Example family or roup of frends )_ seconnary Groves 1. Common large | More impersonal (ony focus on the goal of his group) ii, Itarest/Goa over relationship Ih. Example Schoo, work, government, organizations )_erenence cnours i Inlence usonow we hn ct and Clay our pesoaity Wi, Role models Ih. 2kinds of Groups a) group 2). Out group 2} Individuals who are not part ofthe in-group 1) Those who do not conform tothe ideas ofthe group 6) Example rebels, back sheep 2} Sori Aggregates Minimal interaction Example peoplein the mall b)- Social Categories 3. Collection of iferenty unique individuals who SSSR AAR TS Gender, ce, ethnicity, cuture Example peoplein the classroom ROUP THINK "Psychological influence by a group amongts members (moral siete lea, eigion) | Somewhat like peer pressuring Relerence groups specially groups help us achieve 3} Normative Efect (+), ‘2. Individual receives postive self-evaluation when conforming to the reference group ) Comparison fect, 2. Result of negative se evaluation 1b. Hence, you do semething to improve yoursel/to alter behavior in acordance with the reference soup