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A e I Ouuuuuuu Uuuuuuu
A e I Ouuuuuuu Uuuuuuu
Specific Objectives:
At the end of the lesson, learners are expected to:
1. know what advertising and marketing is.
2. design and make an advertising poster for a product of their choice.
3. apply own understanding about advertising.
b. Greetings
Good Morning Class! Good Morning Ma’am. It’s nice to see you
today!
c. Classroom Management
Okay class, so please remain standing. Put your (Students shake their hand)
hands up and shake, then sideward and shake, (Students will pick up the papers and sit
then put it down and shake again, lower, lower properly)
and shake then pick up the pieces of papers,
arrange your chairs and sit properly.
d. Checking of Attendance
Class monitor, who are the absentees for today. I’m glad to tell you ma’am that there is no
absent for today.
Very good class.
Teaching-Learning Activities:
1. Motivation
Okay class, before we start to our new lesson
let us have a game. I will show some pictures
that contains of a product, a tag lines, and some
are artists then you will guess what the pictures
are.
Very good!
Nescafe
Correct!
KFC
Coca-Cola
Very Good class, you guessed all the pictures.
So what have you notice on our activity? (Student answers)
2. Lesson Proper
Presentation of the lesson
Class, what is your idea about advertising? (Student answers)
Discussion
Today, we will discuss about The art of
Advertising and Marketing. Let us find how the
advertising came be.
Advertising dates back to the Egyptian period in
2000 BC when people carved out notices on
steel and posted them outdoors.
During the Middle Ages, in 1472 the religious
produced print advertisements in England to
sell prayer booklets.
- Dentifrice Tooth Gel made the first product
branding.
- During the American revolution, advertising
served a political purpose when enlistment was
announced and encouraged through ads posted
on the wall.
-The first billboard advertising was seen in (Students listen and take a lecture)
1835.
-Neon light electric sign was first seen in New
York in 1882.
-There were also huge commercial stores that
produced handwritten advertisements to sell
their products in 1892.
- The first official television commercial of
Bulova Watch was aired.
- Apple company advertised its Macontish
promo at the Super Bowl in 1984.
- In 1997, the first mobile ad was launched
which provided news through cellphone.
Generalization
Let us see if you really understand the lesson.
(Answers vary)
What have you learned in the lesson?
Very Good! The next question is what are the (Students raised their hand.)
characteristics and elements of advertising
poster? The characteristics of advertising poster are:
a. The font type is large enough to be viewed
from a distance.
b. It has a simple and clear layout that allows
the reader to find the information.
c. All important information are included:
date, time, location, contact name and
telephone number.
d. There are dominant elements such as
headline or eye-catching image.
e. The most important message is
emphasized by size, color or value.
f. Its art is related to the message.
g. The font type and imagery are arranged in
a logical, functional sequence.
h. Bold, intense colors enhance rather than
distract the message of the advertisement.
Evaluation
This are the criteria for judging your activity.
Criteria:
Content - 25 pts.
Creativity - 15 pts.
Neatness – 10 pts.
Total = 50 pts.
Assignment
For your assignment, search and study the
Types of Intentional Injuries.
If none, that’s all for today, Goodbye class! Goodbye Ma’am! Thank you for the day!
Prepared by:
Arlene Encarnacion
Mapeh-9 Teacher