Professional Documents
Culture Documents
Prepared by Humayun Khalid
Prepared by Humayun Khalid
• Under HR Manager
• To provide highly qualified and competent
employees to organization.
• Reviewing application form
• Interviewing applicants
• Inducting new employees
• Appraising employees performance
• Make a decision about the employees
training
• Provide a career advice to subordinates
ETC…
Place
Promotion Promotion Marketing
Mix Price
Place
Territory Manager
Restaurant manager
Assistant Manager
Trainee Manager
All Stars
Two Stars
Star Staff
Head of North
Area Manager
Strengths Weaknesses
KFC
Opportunities Threats
Prepared by Humayun Khalid
Strengths
• Brand Equity.
• KFC secret recipe of 11 herbs species.
• Strong Market Share (over 50%)
• Strong Franchise and License Fee revenues for cash flow.
• Oldest and finest in Business
• Loyal customers
• Faces numerous advantages of being a Multinational Organization e.g.
economies of scale, government incentives etc and its good will in entire
world.
• KFC has Competitive advantage in fast food industry because of its quality
and variety of products of chicken.
• Employees are its strength who stands strong with its organization.
• Product is their strength customers come here for product ignoring the
prices.
• Hospitality standards are strength; standards are very high they don’t bear
ignorance regarding product.
• They don’t do much advertisement as awareness is there & they don’t find
a need for advertisement.
Local Staff, highly qualified because local staff It’s staff consists of simple graduates and give
can deal better with customer. them training.
KFC uses Top to Bottom and Bottom to Top Mc. Donald’s uses Top to Bottom approach to
approach to Management. Management.