PR Shortlist

Track Title Brand Product Entrant Company

A01 (Food & Drink)
Reach NEW AUSTRALIA-LAND MEAT AND LAMB THE MONKEYS PART OF
LIVESTOCK ACCENTURE INTERACTIVE
AUSTRALIA Sydney
Reach RICE KRISPIES KELLOGG RICE RICE KRISPIES EDELMAN Chicago
TREATS® LOVE KRISPIES TREATS TREATS
NOTES
Reach WIND NEVER FELT ABINBEV BUDWEISER DAVID Miami
BETTER
Reach MIRACLE WHIP, KRAFT HEINZ MIRACLE WHIP KRAFT HEINZ COMPANY
FLORIDA Chicago
Reach GAZA BORDER BEER ALEXANDER ALCOHOLIC DRINK- LEO BURNETT ISRAEL Bnei-
BREWERY BEER Brak
Reach THE SLOWEST PIZZA SARGENTO SARGENTO SHREDS OGILVY Chicago
DELIVERY
Reach THE DRESS FOR COCA-COLA BRASIL SCHWEPPES OGILVY São Paulo
RESPECT
Reach OCEANS WEEK AB INBEV CORONA X PARLEY WIEDEN+KENNEDY
AMSTERDAM

A02 (Other FMCG)

Reach THE TAMPON BOOK: A THE FEMALE THE TAMPON BOOK: SCHOLZ & FRIENDS Berlin
BOOK AGAINST TAX COMPANY A BOOK AGAINST
DISCRIMINATION TAX
DISCRIMINATION
1 of 1
 Reach LOVE LINES CHANDO CHINA MOTHER'S OGILVY SHANGHAI
DAY CAMPAIGN

A03 (Healthcare)
Reach OSTENDERS AZ DAMIAAN WORKING AS A D-ARTAGNAN Brugges
HOSPITAL NURSE
Reach LIFE LOLLI KMSZ (BONE LIFE LOLLI - A BBDO Düsseldorf
MARROW DONATION LOLLIPOP
CENTER) DESIGNED TO SAVE
LIVES
Reach INTERNET'S REGINA MARIA PRIVATE McCANN BUCHAREST
RESIDENCY EXAM HEALTHCARE HEALTHCARE
NETWORK
Reach POLLEN COUTURE ZYRTEC ZYRTEC FLEISHMANHILLARD Sydney

A04 (Consumer Durables)

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS
Reach THE (SENIOR) GAME LENOVO COMPUTERS EHRENSTRAHLE DDB
CHANGERS Stockholm
Reach BIXBY VOICE SAMSUNG BIXBY VIRTUAL CHEIL INDIA Gurgaon
FOREVER ELECTRONICS ASSISTANT

A05 (Automotive)
Reach POLO UNFAIL VOLKSWAGEN VOLKSWAGEN DDB SYDNEY
POLO
Reach TEENS PROVE THEIR MICHELIN NORTH TIRE KETCHUM New York
STREETTREAD AMERICA MANUFACTURER
Reach COMPETITORS’ SALE VOLVO VOLVO GREY BRAZIL São Paulo

A06 (Retail)
Reach IHOB: THE DAY IHOP IHOP IHOP DEVRIES GLOBAL New York
FLIPPED THE SCRIPT STEAKBURGERS

1 of 1
 Reach BE AN OUTSIDER AT L.L.BEAN OUTDOOR FASHION JACK MORTON
WORK RETAILER WORLDWIDE Boston
Reach THE BIGGEST SECRET Albert Heijn with SUGAR TBWA\NEBOKO Amsterdam
DIET support of the Dutch
Diabetes Fund
Reach FAMILIARISED IKEA IKEA McCANN SPAIN Madrid

A07 (Travel)
Reach IT'S A WONDERFUL VIRGIN TRAINS VIRGIN TRAINS THE ROMANS London
LINE
Reach MIND THE GAP BERLINER BVG SERVICEPLAN GERMANY
VERKEHRSBETRIEBE Munich
Reach THE SOCIAL MEDIA IBIS/ACCOR HOTELS DIGITAL DETOX JUNG VON MATT/LIMMAT
SITTER SERVICE Zürich
Reach FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA Buenos
Aires
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA Bogotá
BORDERS
Reach CLOSED FOR VISIT FAROE ISLANDS THE FAROE MENSCH Copenhagen
MAINTAINANCE - OPEN ISLANDS
FOR VOLUNTOURISM

A08 (Leisure)
Reach NO CEDAR. NO LEBANESE SAVE OUR CEDARS VMLY&R Dubai
LEBANON. BASKETBALL
FEDERATION

A09 (Media / Entertainment)

Reach CODE NAME: URI URI: THE SURGICAL MOTION PICTURE/ DENTSU WEBCHUTNEY
STRIKE MOVIE Mumbai
Reach THE BLANK EDITION AN-NAHAR NEWSPAPER IMPACT BBDO Dubai
PUBLICATIONS &
MEDIA
1 of 1
 Reach THE FOOLITZER E-FARSAS INSTITUTIONAL LEO BURNETT TAILOR
PRIZES MADE São Paulo
Reach SISTER OF MAN AN-NAHAR BRAND IMAGE GREY Dubai

Reach WE SPEAK METRO METRO MARURI GREY Guayaquil

A10 (Consumer Services / Business to Business)

Reach SANS FORGETICA RMIT UNIVERSITY RMIT UNIVERSITY NAKED COMMUNICATIONS
EDUCATION Sydney
Reach KICKING DOWN ANZ BRAND TBWA\MELBOURNE
BARRIERS
Reach UCB AGROBANKING UCB - UCASH, MOBILE BANKING GREY BANGLADESH Dhaka
PROJECT SHWAPNO SERVICE
Reach THE ART GAP STANDARD INSTITUTIONAL TBWA\RAAD Dubai
EXHIBITION CHARTERED BANK

A11 (Not-for-profit / Charity / Government )

Reach SOUND OF SEA SEA SHEPHERD NGO TBWA\PARIS
Reach A DAY TO REMEMBER FONDATION POUR LA NGO CLM BBDO Paris
RECHERCHE
MÉDICALE (FRM)
Reach SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE
INTERACTIVE Dublin
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London
Reach I DON’T WANT THIS ON OCEANA INSTITUTIONAL McCANN LIMA
MY CEVICHE / NO
QUIERO ESTO EN MI
CEVICHE
Reach UNQUIET VOICES ANAIS ASSOCIATION DOMESTIC CENTRADE CHEIL
VIOLENCE BUCHAREST

1 of 1
 Reach ENDANGERED CANADIAN DOWN SUPPORT FOR FCB CANADA Toronto
SYNDROME SYNDROME SOCIETY CANADIAN DOWN
SYNDROME
SOCIETY
Reach THE LIFE SAVING PERUVIAN MINISTRY PERUVIAN CIRCUS GREY PERU Lima
SOAP OPERAS OF HEALTH MINISTRY OF
HEALTH
Reach #BRAILLEBRICKSFORA DORINA NOWILL #BRAILLEBRICKSFO LEW'LARA\TBWA São Paulo
LL FOUNDATION FOR RALL
THE BLIND
Reach THE COLOR SOM SAMEN ONDERWIJS TBWA\BELGIUM Brussels
EXPERIMENT MAKEN
Reach TWINKLE TWINKLE TINY TICKERS CHARITY TINY GOLIN London
LITTLE HEART TICKERS
Reach TOXIC TOBY BREEZOMETER / BREEZOMETER / McCANN LONDON
BRITISH LUNG BRITISH LUNG
FOUNDATION / FOUNDATION /
WORLD HEALTH WORLD HEALTH
ORGANIZATION ORGANIZATION
Reach SECOND CHANCES DONATE LIFE DONATE LIFE CASANOVA//McCANN Costa
CALIFORNIA CALIFORNIA Mesa
Reach WWF I'M AN WWF NON PROFIT 2012 AGENCY Warsaw
ENDANGERED
SPECIES
Reach THE ZERO 28 TOO MANY (FGM) FEMALE IMPACT BBDO Dubai
TOLERANCE RIBBON GENITAL
MUTILATION

B02 (Social Community Building & Management)

Reach DISTRACTED UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo
GOALKEEPER
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo
PEOPLE
1 of 1
 Reach THE REAL MACHADO UNIVERSITY ZUMBI CORPORATE GREY BRAZIL São Paulo
DOS PALMARES

B03 (Real-time Response)

Reach BAGELGATE KRAFT-HEINZ PHILADELPHIA DROGA5 New York
CREAM CHEESE
Reach THE ELECTRIC CHEVROLET BOLT EV COMMONWEALTH//McCANN
HELPER Mexico City
Reach HAMBERDERS BURGER KING FAST FOOD MULLENLOWE Boston
Reach THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo
Reach BLACK SALARY INSTITUTO INSTITUTIONAL LEO BURNETT TAILOR
FRIDAY IDENTIDADES DO MADE São Paulo
BRASIL ( ID_BR ) -
BRAZIL’S IDENTITIES
INSTITUTE

B04 (Co-creation & User Generated Content)

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS
Reach DISTRACTED UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo
GOALKEEPER
Reach I LOVE MY BALLS LIGA CONTRA EL CLINICAL CHECK-UP WUNDERMAN THOMPSON
CANCER Lima
Reach THE PEOPLE'S INK LA PRENSA DIARIO LA PRENSA TBWA\NICARAGUA Managua
Reach REBUILDING HISTORY NATIONAL MUSEUM INSTITUTIONAL AFRICA São Paulo
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London

B05 (Innovative Use of Social Media)

Reach THE SOCIAL MEDIA IBIS/ACCOR HOTELS DIGITAL DETOX JUNG VON MATT/LIMMAT
SITTER SERVICE Zürich

1 of 1
 Reach #STILLSPEAKINGUP PROPUESTA CÍVICA LEGAL PUBLICIS MEXICO Mexico
AC SPONSORSHIP FOR City
THE FAMILIES OF
MURDERED
JOURNALISTS IN
MEXICO.

B06 (Websites & Microsites)

Reach 100 WORDS SAVE THE CHILDREN CHILDREN'S RIGHTS OVERMAN Seoul
PAIN_TING KOREA
Reach THE UNKNOWN FACE HISTORIAL DE LA CENTENAIRE 14-18 FF PARIS
GRANDE GUERRE DE
PERONNE

C02 (PR Effectivesness)

Reach RICE KRISPIES KELLOGG RICE RICE KRISPIES EDELMAN Chicago
TREATS® LOVE KRISPIES TREATS TREATS
NOTES
Reach 88 YEAR OLD NEWS FUNDACIÓN LAS FUNDACIÓN LAS McCANN SANTIAGO
ANCHOR ROSAS ROSAS Santiago
Reach I DON’T WANT THIS ON OCEANA INSTITUTIONAL McCANN LIMA
MY CEVICHE / NO
QUIERO ESTO EN MI
CEVICHE
Reach LOVE LINES CHANDO CHINA MOTHER'S OGILVY SHANGHAI
DAY CAMPAIGN
Reach BIG MAC 50TH MCDONALD'S BIG MAC GOLIN Chicago
ANNIVERSARY
Reach RANG-TAN ICELAND FOODS LTD GROCERIES WEBER SHANDWICK
Manchester

D01 (Media Relations)

1 of 1
 Reach THE REAL KASHMIR ADIDAS OFFICIAL CHEIL INDIA Gurgaon
PARTNERSHIP WITH
REAL KASHMIR FC
(FOOTBALL CLUB)
Reach #COVERTHEPROGRES DISCOVER PUERTO TRAVEL & TOURISM KETCHUM New York
S RICO
Reach FLEMISH MASTERS VS VISIT FLANDERS FLEMISH MASTERS BOWLING BRANDS Antwerp
SOCIAL MEDIA IN THE
21TH CENTURY
Reach PLANET OR PLASTIC NATIONAL NATIONAL McCANN NEW YORK
GEOGRAPHIC GEOGRAPHIC
Reach READ MORE. LISTEN UNESCO, THE NEW WORLD PRESS DROGA5 New York
MORE. YORK TIMES AND FREEDOM DAY
PARTICIPATING NEWS
ORGANIZATIONS
Reach RANG-TAN ICELAND FOODS LTD GROCERIES WEBER SHANDWICK
Manchester
Reach THE LAND OF FREE HELSINGIN SANOMAT HELSINGIN TBWA\HELSINKI
PRESS SANOMAT
NEWSPAPER

D02 (Use of Events & Stunts)

Reach HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE Madrid
Reach SOUND OF LIGHT HUAWEI HUAWEI MATE 20 OGILVY GERMANY Frankfurt
PRO
Reach PAVING FOR PIZZA DOMINO'S PIZZA DOMINO'S PIZZA DOMINO'S PIZZA Ann Arbor
Reach THE HEALING HOUSE CASEY HOUSE HIV/AIDS BENSIMON BYRNE Toronto
AWARENESS
Reach DISTRACTED UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo
GOALKEEPER
Reach REESE'S HALLOWEEN REESE'S REESE'S PEANUT ZENO GROUP New York
CANDY CONVERTER BUTTER CUPS

1 of 1
 Reach THE UNBREAKABLE UNILEVER - CSR EVENT 180HEARTBEATS+JUNG V
RAINBOW BEN&JERRY'S MATT Warsaw
Reach PORTER NOVELLI'S STREET GRACE ADVOCACY AND PORTER NOVELLI ATLANTA
STOP TRAFFICK AWARENESS
CAMPAIGN CAMPAIGN
Reach FRANCE ACCESSIBLE APF FRANCE France Accessible BRAND STATION Paris
HANDICAP
Reach TWINKLE TWINKLE TINY TICKERS CHARITY TINY GOLIN London
LITTLE HEART TICKERS
Reach CONFISCATED TOYS PEOPLE IN NEED PEOPLE IN NEED VMLY&R PRAGUE
Reach IKEA HE(ART) IKEA IKEA ART OGILVY & SOCIAL.LAB
SCANNER COLLECTION BELGIUM Brussels
Reach GRAVE OF THRONES FOXTEL PAY TV DDB SYDNEY
Reach SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE
INTERACTIVE Dublin
Reach PHILIPS PHILIPS & THE PHILIPS OGILVY JOHANNESBURG
#SHAVETOREMEMBER NELSON MANDELA
FOUNDATION

D03 (Use of Celebrity, Influencers & Key Opinion Leaders)

Reach CHOOSE THE PESCANOVA SHRIMPS LOLA MULLENLOWE Madrid
MOUSTACHE
Reach #DEFYTHENAME MONICA LEWINSKY
ANTI-BULLYING BBDO NEW YORK
Reach LIFE LOLLI KMSZ (BONE LIFE LOLLI - A BBDO Düsseldorf
MARROW DONATION
LOLLIPOP
CENTER) DESIGNED TO SAVE
LIVES
Reach LUNA BAR EQUAL PAY CLIF BAR & COMPANY LUNA BAR GOLIN Los Angeles
CAMPAIGN
Reach THE PEOPLE'S SEAT UNITED NATIONS CLIMATE CHANGE GREY London
Reach SONRIE VENEZUELA VENMUNDO SONRIE VENEZUELA MARURI GREY Guayaquil
Reach INSTRUMENT OF SHINEMSD SHINE MSD PUBLICIS New York
HOPE
1 of 1
 Reach LIFESTREAMS FUNDACIÓN FUNDACIÓN WUNDERMAN THOMPSON
PERUANA DE PERUANA DE Lima
CÁNCER CÁNCER
Reach MY OTHER TEAM IS WELLS FARGO FINANCE BBDO SAN FRANCISCO
MEXICO
Reach RENT A FINN VISIT FINLAND – THE DESTINATION SEK | PART OF GREY
FINNISH TOURIST FINLAND Helsinki
BOARD
Reach REFURBISHED BACK MARKET BACK MARKET BETC Paris
TWEETS
Reach THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo
Reach THE SENSE OF BBVA BBVA LLYC Madrid
COCOA
Reach I TOUCH MYSELF BERLEI BREAST CANCER WUNDERMAN THOMPSON
PROJECT X SERENA AWARENESS Sydney
Reach DEEP FRAUD HSBC ONLINE FRAUD WEBER SHANDWICK
AWARENESS London
Reach #STOPMITHANI HDFC BANK HDFC BLOOD LEO BURNETT INDIA
DONATION CAMPS Mumbai

D04 (Launch / Re-launch)

Reach BLACKOUT TRACK ASICS GEL-KAYNO 25 EDELMAN London
RUNNING SHOES
Reach LIFE LOLLI KMSZ (BONE LIFE LOLLI - A BBDO Düsseldorf
MARROW DONATION LOLLIPOP
CENTER) DESIGNED TO SAVE
LIVES
Reach SEARCHING FOR THE DIAGEO TANQUERAY FLOR PS21 Madrid
SPECIAL COLOUR OF DE SEVILLA
SEVILLE
Reach LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT CHICAGO
LEMONADE

1 of 1
 Reach AN UNREPEATABLE TRAPA CHOCOLATES TRAPA - PALM OIL FCB&FIRE Madrid
PHOTOGRAPH? FREE CHOCOLATES

D05 (Brand Voice & Strategic Storytelling)

Reach MY SPECIAL AFLAC AFLAC MY SPECIAL AFLAC AFLAC Columbus
DUCK DUCK
Reach PETAL PAINT JAT HOLDING JAT PAINTS PETAL LEO BURNETT Toronto
PAINT
Reach ALL TOGETHER KELLOGG'S KELLOGG'S CEREAL LEO BURNETT CHICAGO
CEREAL
Reach KRAFT NOW PAY KRAFT HEINZ KRAFT HEINZ LEO BURNETT CHICAGO
LATER
Reach COLA TRUCE PEPSI BRAND PEPSI TRACYLOCKE Wilton
Reach A UNIQUE BOND BOEHRINGER PHARMA COMPANY BURSON COHN & WOLFE
INGELHEIM London
Reach CHANGING THE GAME MICROSOFT XBOX McCANN NEW YORK
Reach WE BELIEVE GILLETTE GROOMING - MMK+ New York
BLADES AND
RAZORS
Reach REFRAMING HONG HONG KONG TOURISM GREY HONG KONG
KONG TOURISM BOARD
Reach 02.38 AM SNCF SNCF RESEAU TBWA\PARIS
Reach THE WRONG ANTHEM LEBANESE SAVE OUR CEDARS VMLY&R Dubai
BASKETBALL
FEDERATION
Reach THE REMARKABLE STABILO STABILO BOSS DDB DÜSSELDORF
HEDY INTERNATIONAL HIGHLIGHTER PEN
GMBH

D06 (Content-led Engagement & Marketing)

Reach 100 WORDS SAVE THE CHILDREN CHILDREN'S RIGHTS OVERMAN Seoul
PAIN_TING KOREA

1 of 1
 Reach AUSTRALIA'S WORST HEART FOUNDATION HEART DISEASE NEWS CORP AUSTRALIA
SERIAL KILLER AUSTRALIA AWARENESS AND Sydney
ADVOCACY
Reach TRUCK ART BERGER PAINTS BERGER PAINTS BBDO PAKISTAN Lahore
CHILDFINDER
Reach RAILROAD TIES ANCESTRY HISTORICAL WEBER SHANDWICK New
RECORDS/ York
DATABASE
Reach WE BELIEVE GILLETTE GROOMING - MMK+ New York
BLADES AND
RAZORS

D07 (Use of Technology)

Reach THE GENDERLESS COPENHAGEN PRIDE Q, THE VIRTUE Copenhagen
VOICE GENDERLESS
VOICE
Reach MY SPECIAL AFLAC AFLAC MY SPECIAL AFLAC AFLAC Columbus
DUCK DUCK
Reach THE UNKNOWN FACE HISTORIAL DE LA CENTENAIRE 14-18 FF PARIS
GRANDE GUERRE DE
PERONNE
Reach ART AGAINST BREAST JUDIT VIRAG JUDIT VIRAG DDB BUDAPEST
CANCER GALLERY GALLERY
Reach 02.38 AM SNCF SNCF RESEAU TBWA\PARIS

E01 (Corporate Image, Communication & Reputation Management)

Reach MY SPECIAL AFLAC AFLAC MY SPECIAL AFLAC AFLAC Columbus
DUCK DUCK
Reach WNBA: TAKE A SEAT, WNBA WNBA EDELMAN New York
TAKE A STAND
Reach OLD MILK COOP COOP EDELMAN London
Reach THE INDOOR VELUX VELUX &CO Copenhagen
GENERATION
1 of 1
 Reach STORIES FROM THE GOOGLE RAILWIRE GOOGLE INDIA Gurgaon
STATION
Reach A WORLD WITHOUT AEROMEXICO AEROMEXICO OGILVY COLOMBIA Bogotá
BORDERS
Reach CORAL PIPES ECOPETROL ECOPETROL ECOPETROL Bogotá
Reach DELIVERING HOPE UNITED STATES OPERATION SANTA MRM//McCANN New York
POSTAL SERVICE
Reach MILES FOR THE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo
PEOPLE
Reach MISS AMERICA 2.0 MISS AMERICA MISS AMERICA 2.0 VMLY&R New York
ORGANIZATION REBRAND
CAMPAIGN
Reach YOUR LOGO HERE AMBEV GUARANÁ ALMAPBBDO São Paulo
ANTARCTICA
Reach WHY ARE THERE NO BGZ BNP PARIBAS BGZ BNP PARIBAS PUBLICIS Warsaw
WOMEN ON OUR
BANKNOTES?
Reach SONOS NASDAQ BELL SONOS SONOS EDELMAN Los Angeles

E02 (Public Affairs & Lobbying)

Reach HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS THE BRAND AGENCY Perth
Reach THE BLANK EDITION AN-NAHAR NEWSPAPER IMPACT BBDO Dubai
PUBLICATIONS &
MEDIA
Reach BULLETPROOF ARTICLE 19 BULLETPROOF LA DOBLEVIDA Mexico City
WORDS VEST
Reach A TEAM OF ONE TENCENT ORGAN DONATION LOONG Beijing
FOUNDATION, CHINA
ORGAN DONATION
ADMINISTRATIVE
CENTER

E03 (Crisis Communications & Issue Management)

1 of 1
 Reach #COVERTHEPROGRES DISCOVER PUERTO TRAVEL & TOURISM KETCHUM New York
S RICO
Reach CLOSED FOR VISIT FAROE ISLANDS THE FAROE MENSCH Copenhagen
MAINTAINANCE - OPEN ISLANDS
FOR VOLUNTOURISM

E04 (Corporate Social Responsibility)

Reach CART WHEELCHAIR EK-CHAI TESCO LOTUS KZY AGENCY Bangkok
DISTRIBUTION SUPERMARKET
SYSTEM CO. LTD
Reach THE LAND OF FREE HELSINGIN SANOMAT HELSINGIN TBWA\HELSINKI
PRESS SANOMAT
NEWSPAPER
Reach BUDWEISER RECUP AB INBEV BUDWEISER BOOTLEG Moscow
ARENA
Reach THE TAMPON BOOK: A THE FEMALE THE TAMPON BOOK: SCHOLZ & FRIENDS Berlin
BOOK AGAINST TAX COMPANY A BOOK AGAINST
DISCRIMINATION TAX
DISCRIMINATION
Reach LIVING SEAWALL VOLVO CAR VOLVO whiteGREY SYDNEY
AUSTRALIA
Reach UCB AGROBANKING UCB - UCASH, MOBILE BANKING GREY BANGLADESH Dhaka
SHWAPNO SERVICE
Reach THE SHOWER HINDUSTAN WATER OGILVY MUMBAI
UNILEVER LIMITED CONSERVATION
AND EDUCATION
Reach THISABLES IKEA IKEA THISABLES McCANN Tel Aviv
Reach S.H.E. P&G PANTENE GREY WEST Los Angeles
Reach OCEANS WEEK AB INBEV CORONA X PARLEY WIEDEN+KENNEDY
AMSTERDAM

E05 (Internal Communications & Employee Engagement)

1 of 1
 Reach LENDLEASE MUMS LENDLEASE PROPERTY LENDLEASE Sydney
FOR SAFETY

E06 (Sponsorship & Brand Partnership)

Reach PAVING FOR PIZZA DOMINO'S PIZZA DOMINO'S PIZZA DOMINO'S PIZZA Ann Arbor
Reach A DAY TO REMEMBER FONDATION POUR LA NGO CLM BBDO Paris
RECHERCHE
MÉDICALE (FRM)
Reach STEP UP TO THE UBER MEALS ON WHEELS UBER San Francisco
PLATE - PROVIDING
ASSISTANCE AND
MEALS TO SENIORS
Reach VICTORY FRIDGE AB INBEV BUD LIGHT 3PM AGENCY New York
Reach ART AGAINST BREAST JUDIT VIRAG JUDIT VIRAG DDB BUDAPEST
CANCER GALLERY GALLERY

E07 (Multi-market Campaign )

Reach BIG MAC 50TH MCDONALD'S BIG MAC GOLIN Chicago
ANNIVERSARY

F01 (Local Brand )

Reach CATAPULT AIR – NON- SYLT MARKETING THE ISLAND OF PHILIPP UND KEUNTJE
STOP TO SYLT. SYLT Hamburg
Reach ELECTRON - THE HYDRO-QUÉBEC ELECTRICITY LG2 Montréal
POWERFUL JOURNEY
Reach THE HEALING HOUSE CASEY HOUSE HIV/AIDS BENSIMON BYRNE Toronto
AWARENESS
Reach THE TIME WE HAVE PERNOD RICHARD RUAVIEJA LEO BURNETT Madrid
LEFT - CASE

1 of 1
 Reach GERMAN FEDERAL GERMAN FEDERAL FUNERALS/ HEIMAT Berlin
ASSOCIATION OF ASSOCIATION OF COUNSELLING/
FUNERAL DIRECTORS FUNERAL DIRECTORS COFFIN
"MY PERSONAL CONSULTATION AND
COFFIN" SELECTION

F02 (Challenger Brand )

Reach ENDANGERED CANADIAN DOWN SUPPORT FOR FCB CANADA Toronto
SYNDROME SYNDROME SOCIETY CANADIAN DOWN
SYNDROME
SOCIETY
Reach THE TAMPON BOOK: A THE FEMALE THE TAMPON BOOK: SCHOLZ & FRIENDS Berlin
BOOK AGAINST TAX COMPANY A BOOK AGAINST
DISCRIMINATION TAX
DISCRIMINATION
Reach I AM TRASH, LES ETAT LIBRE PERFUME - I AM OGILVY Paris
FLEURS DU DÉCHET D'ORANGE TRASH, LES FLEURS
DU DÉCHET

F03 (Single-market Campaign)

Reach CASTLE ABINBEV CASTLE LAGER OGILVY JOHANNESBURG
#LOSETHELABEL
Reach PHILIPS PHILIPS & THE PHILIPS OGILVY JOHANNESBURG
#SHAVETOREMEMBER NELSON MANDELA
FOUNDATION
Reach CATAPULT AIR – NON- SYLT MARKETING THE ISLAND OF PHILIPP UND KEUNTJE
STOP TO SYLT. SYLT Hamburg
Reach WORK FROM HAWAII: A HAWAII VISITORS & HAWAII VISITORS & EDELMAN New York
RESIDENCY CONVENTION CONVENTION
PROGRAM BUREAU BUREAU
Reach AUSTRALIA'S WORST HEART FOUNDATION HEART DISEASE NEWS CORP AUSTRALIA
SERIAL KILLER AUSTRALIA AWARENESS AND Sydney
ADVOCACY

1 of 1
 Reach THE TOXIC FLAG WASTE WASTE IMPACT BBDO Dubai
MANAGEMENT MANAGEMENT
COALITION
Reach THE BLANK EDITION AN-NAHAR NEWSPAPER IMPACT BBDO Dubai
PUBLICATIONS &
MEDIA
Reach BLANK WHOPPER BURGER KING BURGER KING DAVID SÃO PAULO São
Paulo
Reach SEARCHING FOR THE DIAGEO TANQUERAY FLOR PS21 Madrid
SPECIAL COLOUR OF DE SEVILLA
SEVILLE
Reach COLA TRUCE PEPSI BRAND PEPSI TRACYLOCKE Wilton
Reach GENERATION MARCH FOR OUR MARCH FOR OUR McCANN NEW YORK
LOCKDOWN LIVES LIVES
Reach THE ZERO 28 TOO MANY (FGM) FEMALE IMPACT BBDO Dubai
TOLERANCE RIBBON GENITAL
MUTILATION
Reach HACKED WEDDING YO QUIERO YO YO QUIERO YO VMLY&R MEXICO Mexico
BILLBOARD PUEDO PUEDO City

F04 (Social Behaviour & Cultural Insight)

Reach READ MORE. LISTEN UNESCO, THE NEW WORLD PRESS DROGA5 New York
MORE. YORK TIMES AND FREEDOM DAY
PARTICIPATING NEWS
ORGANIZATIONS
Reach #SHAMEONWHO ABAAD RESOURCE GENDER EQUALITY LEO BURNETT BEIRUT
CENTER FOR NGO
GENDER EQUALITY
Reach #TEACHERKIDS HANDICAP HANDICAP HEREZIE GROUP Paris
INTERNATIONAL INTERNATIONAL
Reach REESE'S HALLOWEEN REESE'S REESE'S PEANUT ZENO GROUP New York
CANDY CONVERTER BUTTER CUPS
Reach THE UNBREAKABLE UNILEVER - CSR EVENT 180HEARTBEATS+JUNG V
RAINBOW BEN&JERRY'S MATT Warsaw
1 of 1
 Reach JEWEL STOOL BUFFALO WILD FOOD THE MARTIN AGENCY
WINGS Richmond
Reach PERUSSIAN PRICES PLAZA VEA RUSIA FAHRENHEIT DDB Lima
Reach THE PRIDE FLIGHT VIRGIN ATLANTIC & SCHEDULED FLIGHT ONE GREEN BEAN LONDON
VIRGIN HOLIDAYS
Reach TRUCK ART BERGER PAINTS BERGER PAINTS BBDO PAKISTAN Lahore
CHILDFINDER
Reach "PARENTHOOD": BABYSHOP BABYSHOP BRAND FP7/DXB Dubai
REPHRASED
Reach CHINA ICONS AB INBEV HARBIN BEER SHANGHAI XIONGSHIDA
CULTURE
COMMUNICATIONS CO.
Shanghai
Reach RENT A FINN VISIT FINLAND – THE DESTINATION SEK | PART OF GREY
FINNISH TOURIST FINLAND Helsinki
BOARD
Reach NARCOS: THE NETFLIX NETFLIX WUNDERMAN THOMPSON
CENSOR'S CUT BANGKOK
Reach ENDANGERED CANADIAN DOWN SUPPORT FOR FCB CANADA Toronto
SYNDROME SYNDROME SOCIETY CANADIAN DOWN
SYNDROME
SOCIETY
Reach THE LIFE SAVING PERUVIAN MINISTRY PERUVIAN CIRCUS GREY PERU Lima
SOAP OPERAS OF HEALTH MINISTRY OF
HEALTH
Reach YOUNG BRIDE RDFL RDFL WUNDERMAN THOMPSON
Beirut
Reach FACING A HATER CASE COCA COLA SPRITE SANTO Buenos Aires
Reach KOSHOGO KLOOP MEDIA & LEO BURNETT MOSCOW
PUBLICATIONS
Reach THE DRESS FOR COCA-COLA BRASIL SCHWEPPES OGILVY São Paulo
RESPECT
Reach VICTORY FRIDGE AB INBEV BUD LIGHT 3PM AGENCY New York

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 Reach THE PHONETIC CAN THE COCA-COLA COCA-COLA FCB AFRICA Johannesburg
COMPANY
Reach FENERBAHCE SK - FENERBAHCE SK FENERBAHCE 4129GREY Istanbul
BLACKOUT SPORTS CLUB
Reach THE LAST EVER ISSUE GAZETA.PL / GAZETA.PL (A NEWS VMLY&R POLAND Warsaw
MASTERCARD / BNP PORTAL)
PARIBAS
Reach WITHOUT A RAMP, A MOVIMENTO ACESSIBILITY Z+HAVAS São Paulo
SIDEWALK IS A WALL SUPERAÇÃO
Reach THE NON-ISSUE L'ORÉAL PARIS AGE PERFECT McCANN PARIS
Reach LIFEBOAT - THE SEAWATCH RECONNAISSANCE SERVICEPLAN GERMANY
EXPERIMENT Munich
Reach SUBSTITUTE LAIVE LAIVE SIN ANESTESIA Lima
WORKERS
Reach HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE Madrid
Reach FLOWER OF LIFE HERMES PARDINI DIAGNOSIS LAB OGILVY São Paulo
Reach 02.38 AM SNCF SNCF RESEAU TBWA\PARIS
Reach THE ZERO 28 TOO MANY (FGM) FEMALE IMPACT BBDO Dubai
TOLERANCE RIBBON GENITAL
MUTILATION

F05 (Breakthrough on a Budget)

Reach HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS
Reach IKEA + OBAMA IKEA NORWAY IKEA NORWAY SMFB Oslo
Reach THE LAND OF FREE HELSINGIN SANOMAT HELSINGIN TBWA\HELSINKI
PRESS SANOMAT
NEWSPAPER
Reach THE NICEST AIR NEW ZEALAND AIR NEW ZEALAND HOST/HAVAS Sydney
CHRISTMAS EVER
Reach THE NOT SO NATIONAL CENTRE NCDV WUNDERMAN THOMPSON
BEAUTIFUL GAME FOR DOMESTIC London
VIOLENCE

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 Reach THE LAST COLUMN COMMITTEE TO THE LAST COLUMN FF NEW YORK
PROTECT BOOK
JOURNALISTS
Reach UNQUIET VOICES ANAIS ASSOCIATION DOMESTIC CENTRADE CHEIL
VIOLENCE BUCHAREST
Reach INSTA NOVELS THE NEW YORK LITERATURE MOTHER NEW YORK
PUBLIC LIBRARY
Reach SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE
INTERACTIVE Dublin

Total Entries: 242

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Entrant Country

AUSTRALIA

USA

USA

USA

ISRAEL

USA

BRAZIL

THE
NETHERLANDS

GERMANY

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CHINA

BELGIUM

GERMANY

ROMANIA

AUSTRALIA

FRANCE
SWEDEN

INDIA

AUSTRALIA

USA

BRAZIL

USA

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USA

THE
NETHERLANDS

SPAIN

UNITED KINGDOM

GERMANY

SWITZERLAND

ARGENTINA

COLOMBIA

DENMARK

UNITED ARAB
EMIRATES

INDIA

UNITED ARAB
EMIRATES

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BRAZIL

UNITED ARAB
EMIRATES
ECUADOR

AUSTRALIA

AUSTRALIA

BANGLADESH

UNITED ARAB
EMIRATES

FRANCE
FRANCE

IRELAND

UNITED KINGDOM
PERU

ROMANIA

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CANADA

PERU

BRAZIL

BELGIUM

UNITED KINGDOM

UNITED KINGDOM

USA

POLAND

UNITED ARAB
EMIRATES

BRAZIL

UNITED KINGDOM
BRAZIL

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BRAZIL

USA

MEXICO

USA
BRAZIL
BRAZIL

FRANCE
BRAZIL

PERU

NICARAGUA
BRAZIL
UNITED KINGDOM

SWITZERLAND

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MEXICO

SOUTH KOREA

FRANCE

USA

CHILE

PERU

CHINA

USA

UNITED KINGDOM

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INDIA

USA

BELGIUM

USA

USA

UNITED KINGDOM

FINLAND

SPAIN
GERMANY

USA
CANADA

BRAZIL

USA

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POLAND

USA

FRANCE

UNITED KINGDOM

CZECH REPUBLIC
BELGIUM

AUSTRALIA
IRELAND

SOUTH AFRICA

SPAIN

USA
GERMANY

USA

UNITED KINGDOM
ECUADOR
USA

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PERU

USA

FINLAND

FRANCE

BRAZIL
SPAIN

AUSTRALIA

UNITED KINGDOM

INDIA

UNITED KINGDOM

GERMANY

SPAIN

USA

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SPAIN

USA

CANADA

USA

USA

USA
UNITED KINGDOM

USA
USA

HONG KONG

FRANCE
UNITED ARAB
EMIRATES

GERMANY

SOUTH KOREA

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AUSTRALIA

PAKISTAN

USA

USA

DENMARK

USA

FRANCE

HUNGARY

FRANCE

USA

USA

UNITED KINGDOM
DENMARK

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INDIA

COLOMBIA

COLOMBIA
USA

BRAZIL

USA

BRAZIL

POLAND

USA

AUSTRALIA
UNITED ARAB
EMIRATES

MEXICO

CHINA

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USA

DENMARK

THAILAND

FINLAND

RUSSIA

GERMANY

AUSTRALIA

BANGLADESH

INDIA

ISRAEL
USA
THE
NETHERLANDS

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AUSTRALIA

USA
FRANCE

USA

USA
HUNGARY

USA

GERMANY

CANADA

CANADA

SPAIN

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GERMANY

CANADA

GERMANY

FRANCE

SOUTH AFRICA

SOUTH AFRICA

GERMANY

USA

AUSTRALIA

1 of 1
UNITED ARAB
EMIRATES

UNITED ARAB
EMIRATES

BRAZIL

SPAIN

USA
USA

UNITED ARAB
EMIRATES

MEXICO

USA

LEBANON

FRANCE

USA

POLAND

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USA

PERU
UNITED KINGDOM

PAKISTAN

UNITED ARAB
EMIRATES
CHINA

FINLAND

THAILAND

CANADA

PERU

LEBANON

ARGENTINA
RUSSIA

BRAZIL

USA

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SOUTH AFRICA

TURKEY

POLAND

BRAZIL

FRANCE
GERMANY

PERU

SPAIN
BRAZIL
FRANCE
UNITED ARAB
EMIRATES

FRANCE
NORWAY
FINLAND

AUSTRALIA

UNITED KINGDOM

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USA

ROMANIA

USA

IRELAND

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