E-Commerce Business Revenue

Types of Services Price % out of total orders Cost to produce, 60%

Service 1 25.00 20% 15.00
Service 2 50.00 20% 30.00
Service 3 100.00 20% 60.00
Service 4 150.00 20% 90.00
Service 5 200.00 20% 120.00
Revenue per sale, avg 105.00
Cost to produce, avg 63.00

Metric Jan-18 Feb-18 Mar-18

Number of Sales Orders 30 36 45
Sales growth MoM, % 0% 20% 25.00%
Revenue 3,150.00 3,780.00 4,725.00
Total Cost to produce 1,890.00 2,268.00 2,835.00
Shipping costs 300.00 360.00 450.00
Transaction fee, 3% 94.50 113.40 141.75
Total costs 2,284.50 2,741.40 3,426.75
Add more - - -
Add more - - -
Net Margin 27% 27% 27%
Net Income 865.50 1,038.60 1,298.25

Total revenue cumulative 3,150.00 6,930.00 11,655.00

Total Net income cumulative 865.50 1,904.10 3,202.35
Margin, 40%
10.00
20.00
40.00
60.00
80.00

Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18

59 79 111 160 240 373 596
30.00% 35.00% 40.00% 45.00% 50.00% 55.00% 60.00%
6,142.50 8,292.38 11,609.33 16,833.52 25,250.28 39,137.94 62,620.70
3,685.50 4,975.43 6,965.60 10,100.11 15,150.17 23,482.76 37,572.42
585.00 789.75 1,105.65 1,603.19 2,404.79 3,727.42 5,963.88
184.28 248.77 348.28 505.01 757.51 1,174.14 1,878.62
4,454.78 6,013.95 8,419.52 12,208.31 18,312.47 28,384.32 45,414.92
- - - - - - -
- - - - - - -
27% 27% 27% 27% 27% 27% 27%
1,687.73 2,278.43 3,189.80 4,625.21 6,937.82 10,753.61 17,205.78

17,797.50 26,089.88 37,699.20 54,532.72 79,783.00 118,920.94 181,541.64

4,890.08 7,168.50 10,358.30 14,983.51 21,921.33 32,674.94 49,880.73
Nov-18 Dec-18
984 1673
65.00% 70.00%
103,324.15 175,651.06
61,994.49 105,390.64
9,840.40 16,728.67
3,099.72 5,269.53
74,934.61 127,388.84
- -
- -
27% 27%
28,389.54 48,262.22

284,865.79 460,516.85
78,270.27 126,532.49
Business Revenue
Monthly Growth in Subsriptions 20.00%
Average Revenue per Client- Rs. 50 Rs. 50

Particulars Sep-18 Oct-18 Nov-18 Dec-18 Jan-19

Monthly Churn Rate 10.00 9.50 9.00 8.50 8.00
New Trials (40%) Growth 200.00 280.00 392.00 548.80 768.30
Trial-to-paid Conversion rate 10.00 8.60 7.30 6.30 5.40
Lost Customers (Churn) - (2.00) (4.00) (7.00) (9.00)
Total Lost Customers cumulative (Churn) - (2.00) (6.00) (13.00) (22.00)
New Custommers (Purchased Subsribtion) 20.00 24.00 29.00 35.00 41.00
Total active customers Cumulative 20.00 46.00 77.00 114.00 158.00
MRR (Monthly Recurring Revenue) 1,000.00 2,295.00 3,846.55 5,694.96 7,897.20
MRR month over month growth, % - 1.30 0.68 0.48 0.39
Total Revnue Cumulative 1,000.00 3,590.00 6,273.59 8,709.65 11,265.22
Average Lifetime of Customer in months 10.00 11.00 12.00 11.00 13.00
Lifetime Revenue per Client 500.00 1,631.82 2,614.00 3,958.93 4,332.78
Feb-19
7.50
1,075.60
4.60
(12.00)
(34.00)
50.00
210.00
10,522.21
0.33
14,266.74
13.00
5,487.21
Estimated Cost of a Company

Salaries
S.No Title Annual Salary Fringe benefits Salary + Fringe
1 CEO 80,000.00 9% 87,200.00
2 CTO 80,000.00 9% 87,200.00
3 Engineer l 80,000.00 9% 87,200.00
4 Engineer 2 80,000.00 9% 87,200.00
Senior Manager 75,000.00 9% 81,750.00
Executive 55,600.00 9% 60,604.00
Assistant Manager 56,000.00 9% 61,040.00
Associate 45,000.00 9% 49,050.00
5 Designer 80,000.00 9% 87,200.00
6 Add more - 9% -
7 Add more - 9% -
8 Add more - 9% -
9 Add more - 9% -
Total: 631,600.00 688,444.00

Office
S. No Title Annual Start Date Oct-18
1 Rent 18000 1/1/2018 1,500.00
2 Other Operating Ex. related to office 3,600.00 1/1/2018
300.00
3 Add more - - -
4 Add more - - -
Total: 21600 1,800.00

Expenses
S. No Title Annual Start Date Oct-18
1 AWS (Amazon Web Service Etc) 4200 1/1/2018 350.00
2 Other 1800 1/1/2018 150.00
3 legal services 2,000.00 1/1/2018 166.67
4 Add more -
Total: 8000 500.00

NET Total Expenses 718,044.00

Date Hired Oct-18 Nov-18 Dec-18 Q4 2018 FY 2018
January 1 2018 7,266.67 7,266.67 7,266.67 21,800.00 87,200.00
January 1 2018 7,266.67 7,266.67 7,266.67 21,800.00 87,200.00
Februry 1` 2018 7,266.67 7,266.67 7,266.67 21,800.00 65,400.00
April 1 2018 7,266.67 7,266.67 7,266.67 21,800.00 65,400.00
7,266.67 7,266.67 7,266.67 21,800.00 58,133.33
7,266.67 7,266.67 7,266.67 21,800.01 87,200.04
5,086.67 5,086.67 5,086.67 15,260.00 61,040.00
4,087.50 4,087.50 4,087.50 12,262.50 49,050.00
April 1.2018 7,266.67 7,266.67 7,266.67 21,800.00 87,200.00
- - - - -

36,333.33 36,333.33 36,333.33 109,000.00 363,333.33

Nov-18 Dec-18 Q4 2018 FY 2018

1,500.00 1,500.00 4,500.00 18,000.00

300.00 300.00 900.00 3,600.00

- - - -
- - - -
1,800.00 1,800.00 5,400.00 21,600.00

Nov-18 Dec-18 Q4 2018 FY 2018

350.00 350.00 1,050.00 4,200.00
150.00 150.00 450.00 1,800.00
166.67 166.67 500.00 2,000.00
- - - -
500.00 500.00 1,500.00 6,000.00