Assignment on Motivation

By Group-5
Neha Khairwal
Kavita Patil
Deepali Gupta
Deepti Yadav
Sumeet Tigga
Shubham Kumar
Niraj

Product Attributes

Physical features fulfilling Functional Motive Situational Motive

Aesthetic Motive
 500 gm pack worth Rs  The flavour/taste is  Ready to eat as it takes
45 which is economical similar to home less time to prepare so
 Calories-435Kcal cooked food which it fulfil the situational
 Ingredients:-Tomato, provide nostalgia motive like working
Rice Flour imitating taste of class people,
 Colour- Similar to Mother as she is hostelers.
earlier products of physically present
Maggi from Nestle there
which we can  No preservatives and
unconsciously relate side effects which
to. shows that the
 2 minutes of product is good for
preparation health(Rational)
time(Emotional)

Social Curiosity
 Nestle Brand image is  New product from a
already created which well known brand
unconsciously attracts which creates curiosity
the customer to buy among the consumers
this product without to buy this product.
any doubt. (Social
Proof)

Mirror Neurons can linked with the aroma and taste which will be similar to the home made cooked
food from mother .
We can launch a new product with similar kind of point of sale material with description of features
of the product, which will further increase the visibility of the product.