I.

Executive Summary

BUSSINESS CONCEPT

We are planning to build a business that makes different high quality and affordable flavors of

cupcakes.

CURRENT PROFILE

We are planning to name our business “CUP QUICK WARS”, because as you can see

we are selling cupcakes, we are planning build our business in the year 2020 and we will build it

in Nuvali Paseo De Sta. Rosa

Key of success

The key to our success is hard work ,perseverance and ready to accept risks in order to

make our business successful.

Financial Needs

Our business will need five hundred thousand pesos to be safe, we are planning to get a

loan in the bank for capital and we can ask some help from our families and friends. We are

willing to take the risks, if it’s the key of a successful business.

II. Company Description

Mission and Vision

Our mission and vision is to make a delightful cupcakes that everyone can afford and

appreciate and to make our consumers happy in their every bite.

Primary and secondary objectives

Primary objectives:

1. To get our capital back quickly

2. To let people know our business

3. To make people happy with our products

Secondary objectives:

1. To make our business bigger and better

2. Make many branches

3. Make plenty of money

Location, physical facilities

Our businesswill be located in nuvali, paseo de sta rosa laguna

Organizational structure

The people in our business consists a president, vice president, a manager, and

workers.
III. Market analysis

Overview of business landscape

We are planning to make our business local and we are building it in paseo de sta.

rosa in laguna and if our business becomes successful we are planning to make it bigger and

build another brach in other places.

We will make it a café which have all kinds of cakes, beverages like coffee and

juice and sandwiches.

Target Market, Target customers

Our cupcakes don’t have age limit, everyone can eat it and because we have sugar
free cupcakes adults can enjoy it too. As long as they like to eat anything sweets like cupcakes
there will be no problem.
 IV. Competitive analysis

Primary competitors and nature of competitor

As you can see we are not the only one have business about sweets, in our location
we have competititors, like crepes , starbucks and etc.

Key competitive streghts and weaknesses

Our company strengths are we have cupcakes that is sugar free, cupcakes that
everyone can enjoy and eat, and we have employees that serves with bigger smiles to the
customers even if they work all day.

Our company weaknesses are we have bigger competitors that is build longer than
our company, their café or store appearance and their selling products because we don’t know if
they are selling cupcakes too or if they are offering different offers that we can offer.
V. Products and services

Products/ services description

Our product is delicious, affordable and high quality cupcakes and we are serving
our customers with care we are treating them like we are all friends that they can call us anytime
when they need anything and we are maintaining our very competitive attitudes.

Pricing and positioning

We are giving our product a friendly and affordable prices so that everyone can
buy and eat our cupcakes

Growth possibilities

We will add high quality services for our customers, maintaining a high quality
products that we are selling and we are thinking if we can add something in our menu like adding
more beverages.
VI. Strategy

Key competitive capabilities

1. Our company provides high quality and amazing tasting cupcakes

2. The unique about our product is we design our own cupcakes and we
design what our customer wants.
3. We will choose members/ employees that have passion on what he/she is
doing or willing to work with pure heart and always happy when serving
our customers
4. We uses high quality technologies to bake our cupcakes

Implementation strategies

We will implement our business strategies as soon as we are ready to open our
business and when we have the right capital to make it possible so that the consumers will notice
us and try our products.
 VII. Marketing and projected growth

Company product/service branding

Our business serves our own designs, flavours and unique cupcakes that
everyone will surely like, we also serve mocha, white chocolate mocha.

Marketing and sales stratigies

Our sales stratigies are if you are our daily costumers we will give a free
cupcake and a white chocolate mocha, this will happen if you are often in our shop like 5 times a
week and we will give promos from time to time.

Advertising

We will advertise our business by giving fliers to everyone or by making

tarpaulins and hanging them everywhere, we will also put our objectives in the fliers so that the
people who will read it will know our plan on our business.
VIII. Operations

Key personnel

We will find workers that have passion for his/her work and a worker that we can
trust about our produts and can take care of our business if we are gone or not in work for some
reasons.

Quality assurance/emergency preparedness

We will rest assured that our product is a high quality and unique and we will
show that everyone can rely and trust us. And incase of problems that we are not expecting to
happen, we will try our best tofind a way to solve it quickly and as soon as possible so that there
will be no bigger problems and misunderstandings.
 IX. Financials

Cash Flow Projections

We will invest our capital on our business. The profit that we will receive

or earn from selling our products will be devided into four. About 50% will go the owners,25%

will go to our workers and 25% will go to our needs in our shops.
X. Appendix/ Supporting documentation

Signed contacts

Based on our contact we will help each other through good times and bad times

in our company and we will work hard to make our customers satisfied. On dividing our earnings

we are planning to give 50% for our earnings to us business partner’s micaela angela and krist

karlo, 25% will go to our hard working workers and 25% will go to our needs in our shop like

ingredients and etc.