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  • Plan de Manejo Ambiental

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    haward rivera
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    The document discusses marketing mix variables (4Ps) - product, price, distribution, and promotion - for a messenger service called "Your Messengers". The product offers logistics and transportation benefits. Pricing will vary based on goods, distance, and payment method. Distribution will utilize app and IT solutions for one-click access to messengers. Promotion should position the product, highlight attributes, build the brand, and target mid-level executives who decide purchases for companies.

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    MARKETING

    Original Title

    PLAN DE MANEJO AMBIENTAL

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    The document discusses marketing mix variables (4Ps) - product, price, distribution, and promotion - for a messenger service called "Your Messengers". The product offers logistics and transportation benefits. Pricing will vary based on goods, distance, and payment method. Distribution will utilize app and IT solutions for one-click access to messengers. Promotion should position the product, highlight attributes, build the brand, and target mid-level executives who decide purchases for companies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    11 views3 pages

    Plan de Manejo Ambiental

    Uploaded by

    haward rivera
    The document discusses marketing mix variables (4Ps) - product, price, distribution, and promotion - for a messenger service called "Your Messengers". The product offers logistics and transportation benefits. Pricing will vary based on goods, distance, and payment method. Distribution will utilize app and IT solutions for one-click access to messengers. Promotion should position the product, highlight attributes, build the brand, and target mid-level executives who decide purchases for companies.

    Copyright:

    © All Rights Reserved
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    of 3

    YOUR MESSENGERS

    Haward Rivera Arbelaez


    Monica Arango Castillo

    Grupo #8

    MARKETING MIX VARIABLES (4P)


    YOUR MESSENGERS

    SERVICIO NACIONAL DE APRENDIZAJE - SENA


    TECNOLOGÍA GESTIÓN DE MERCADOS
    5 DE MAYO DE 2019
    YOUR MESSENGERS

    MARKETING MIX VARIABLES (4P)


    YOUR MESSENGERS

    PRODUCT PRICE

    My service offers benefits, The price will vary according


    we are solutions in logistics, to the goods transported and
    be an ally of the companies. the distance traveled the
    same as to the form of
    payment

    DISTRIBUTION PROMOTION
    It will use all the app
    informatic solutions, Advertising should be aimed
    computers and you will have at positioning the product,
    your messenger to one click highlighting its attributes and
    making the product known,
    thus building the brand. In
    addition, advertising must be
    directed to the people who
    buy the service in the
    companies. These people at
    the same time are the ones
    who decide the purchase.
    The purchase is usually
    made by mid-level executives
    of the companies.
    YOUR MESSENGERS

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