Week 3: Module 3

RESPONDING TO MEDIA TEXT

Agenda:
Minds on

Assignment 3: Interview
Minds On Activity:
Watch the following Best Advertisement ever-Winner 2014 commercial on YouTube
and consider the following prompts:

Think about how different audiences (elderly, adolescent, male

vs female) would respond to and interpret the commercial
What would stand out to them?
Do you think this commercial deserves the title of best
advertisement? Consider the various elements it has.
Best Advertisement Winner 2014: https://www.youtube.com/watch?v=K9vFWA1rnWc

Post your response on Padlet. The link to Padlet can be found in the week 3 content.
Also, comment on one other post.
Assignment 3: Interview
This is your third and final assignment. For this assignment you will be working
individually.

Share the advertisement that you created last week to two

different audiences of your choosing
● Record their responses
● Consider preparing some questions for your interview

After conducting your interview, write a 250-word reflection about how your
audiences responded to your advertisement.

If you want to submit your reflection as a recording, please contact me to discuss

details.
Assignment 3: Interview
When writing your reflection, some questions to consider:

► How did they respond to your media text?  

► Was it what you expected?  
► How were their responses different from yours or each other?  
► Why do you think they were the same or different?

This assignment is due on Monday, August 12th, 2019.

Submit as a PDF File into the “Week 3 Assignment 3 interview” Channel Dropbox.