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Digital India An Overview
Digital India An Overview
A.P., INDIA
6. Contact No 9848726150/9491737643
Abstract
Digital India programme is the flagship programme started by the Government of
India, launched by our Prime Minister of India Mr.Narendra Modi, to make sure that the
services offered by the government are available to the citizens of electronically by the
improved not only online facilities but also the internet facility by doing this India can be
developed digitally.
According to the report, digital adoption is now being propelled by rural India and
figures show that it has registered 35% growth in internet users over the past year. It is
now estimated that there are 251 million internet users in rural India, and this is expected
The main theme of this paper is to present the meaning, vision, aims, benefits and
challenges to Digital India. The study also covers the impact of Digital India on the
Indian economy and Digital Trends of 2019 need to look out for.
By
Dr. T. Venkateswara Rao
M.B.A. M.Com, Ph.D.
HOD, PG Department of Commerce,
AG & SG Siddhartha Degree College of Arts & Science
VUYYURU, Krishna District, A.P., INDIA
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Background
India, launched by our Prime Minister of India Mr.Narendra Modi, to make sure that the
services offered by the government are available to the citizens of electronically by the
improved not only online facilities but also the internet facility by doing this India can be
developed digitally.
This initiative plan includes plans to facilitate rural areas with high-speed internet
networks. There are 4.39 billion internet users in 2019, an increase of 366 million (9
percent) versus January 2018. There are 3.48 billion social media users in 2019, with the
worldwide total growing by 288 million (9 percent) since this time last year.
According to the report, digital adoption is now being propelled by rural India and
figures show that it has registered 35% growth in internet users over the past year. It is
now estimated that there are 251 million internet users in rural India, and this is expected
The Digital India initiative seeks to lay emphasis on e-governance and transform
The program is projected at Rs 1,13,000 crore which will prepare the country for
knowledge-based transformation.
The Department of Electronics and Information Technology (deitY) anticipates
that this program will have a huge impact on the Ministry of Communication and
IT.
It will focus on providing high speed internet services to its citizens and make
services available in real time for both online and mobile platform.
Digital India also aims to transform ease of doing business in the country.
the country, tele-medicine and mobile healthcare services and making the
Here is what the government of India aims to achieve through Digital India initiative.
1. Infrastructure
1. Manufacturing of electronics
5. e-Governance
7. e-Kranti
8. Global Information
Global investors like Sundar Pichai, Satya Nadella, Elon Musk have supported
Microsoft CEO, Satya Nadella intends to become India's partner in the Digital
India program. He said that his company will set up low cost broadband
It aims to:
have emerged as the catalysts for express economic growth and citizen
empowerment.
Mission
by 2020
Some of the primary advantages that government witnesses from the digital economy
are:
2. Increase in Revenues
3. Empowerment to People
However, the let-down here is that according to the World Bank, “nearly a billion
Indians are still not able to tap the benefits of a digital economy.”
To move towards a digital India and achieve a better growing economy, every
single citizen must use digital payments even for their petty expenditures.
would be provided with even more of basic amenities (like electricity would be
Villagers will get an opportunity to discover new things through internet facilities.
With digital lockers, our documents would be safely stored. Possibility of loss
would be minimised.
Online service portals will reduce the delays. All procedures would be
transparent.
bottlenecks.
1) Regulatory roadblock.
3) Digital divides.
4) Poor connectivity.
employment and contribution to the gross domestic product among other things.
Digitization in India makes it easier for citizens to access high speed internet. ...
development.
India is still catching up with the trend with ecommerce giants like Amazon,
Flipkart etc, being the early adapters; however 2019 will be a boon for the
businesses that will be agile enough to adapt the digital transformation model.
Cause-vertising
After the wave of moment marketing, cause-vertising will be the next big trend
with respect to content marketing. Cause-vertising will lead the brands to focus on
their proposition and connect with the consumer using this purpose-led message
into a beautiful storytelling. The key here is to stay true to the brand and find the
sweet spot to convert the customers using this new approach of content
marketing.
Programmatic
In 2019, programmatic will be the go-to strategy for digital marketing and change
All in all, as a marketer here’s a quick check list you can use to ensure you achieve your
Conclusion
When we talk about Digital India, these days our current government are running
knock the door of government offices like Taxation Department, Filling of cases with
court, Education System & there are many more services which government provides are
manual. It takes to much time for general public to avail services and also there are
chances of bribery. There are so many mediators who are involve in between public and
government organization to facilitate the government services, they also charge for that
services, which leads to high cost for the general public to avail the services.