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CORPORATE

INNOVATION

Innovation
Mini-MBA
I D E AT E , T E S T, P R O T O T Y P E , P I T C H . L I V E T H E
E N D -T O - E N D I N N O V AT I O N P R O C E S S I N 5 D AY S !

Practical impact – a unique and powerful learning opportunity, for the brightest and best talent globally.

13-17 May 2019


Nairobi, Kenya
93%
Immersive LEARNER
R AT I N G

Innovation Programme
A F U L LY I M M E R S I V E L E A R N I N G E X P E R I E N C E , F O C U S E D O N P R O G R E S S I N G
YO U R I N N O VAT I O N P R A C T I C E S , I N T E R N A L LY O R E X T E R N A L LY.

The Innovation Mini MBA is designed for participants experiencing a high level of disruption in their industry, who
have struggled to monetise their innovation practices or want to create a consistent culture of innovation. The
programme delivers a practical end-to-end process with all the innovation models and tools needed for success.

What sets this programme apart?


Build market winning strategies. Practical Present your business plan ‘Dragons Den’ style
impact with a business innovation simulation to our panel of industry experts!
based on applying tools and understanding the
how they are used to drive innovation. Supported by Google. Developed in conjunction
with and many programmes featuring guest
Ideate, test, prototype, pitch. Live the speakers from Google.
innovation process with content spanning
problem definition, ideation scaling & Join our Alumni of 150+ graduates from
prioritisation, customer interviewing, business organisation in the Banking, Telecoms, Tech, Not
model transformation, rapid prototyping and for Profit, Retail, Education and Energy sectors
pitching.

Learn best practice corporate innovation from


guest speakers with deep dive case studies from
the most innovative organisations around today.

Great content mixed with great


participants and professional
moderators and facilitators.

HR DIGITAL & INNOVATION,


DEUTCHE TELEKOM AG
Your 5-day innovation journey
W H AT YO U ’ L L C O V E R

YO U ’ L L D O A N D
THEMES YO U ’ L L C O V E R T H I S
EXPERIENCE THIS

What is innovation and why does it matter? Hear from practitioners and industry leaders
I N N OVAT I O N about they apply innovation, what has
• Commercial and consumer context
I M P E R AT I V E worked, what hasn’t Define your problem
• Innovation models in action statement and empathize with the user.

How do you identify relevant and compelling


insights and ideas? Fall in love with the right problem! Design
INSIGHT • Validate your problem statement effective questions and Go out and interview
• Insight generation, tools and tricks your user. Collate feedback and ideate.
• Using feedback & idea prioritisation

How do you visualise your proposition and


I N N OVAT I O N Learn how, why and when to prototype and
generate feedback?
I M P E R AT I V E get your own concept ready for the pitch.
• Sketching & visualisation

How do you build an effective business case?


Look at different business model tools and
• Business Model innovation
patterns. Select the right metrics, build a
BUSINESS • Choosing Innovation Metrics that match your project business case quickly and easily and work on
CASE • Measuring innovation, build your business case & look the best way to communicate value to your
at ROI stakeholders.
• Stakeholder management

How do you build and deliver a compelling Pitch your idea and business case to the
panel of industry heavy-weights and
PLAN AND internal pitch?
innovation strategists. Work on your personal
P I TC H • Packaging the pitch
implementation plan to bring to your
• Pitching & winning business.

Is it for you?
THIS LEARNING EXPERIENCE IS FOR INDIVIDUALS WITH THE DRIVE
A N D A M B I T I O N TO G E T T H E I R C A R E E R S TO T H E N E X T L E V E L A N D H E L P
C H A N G E H O W T H E I R O R G A N I S AT I O N I N N O VAT E S .

Challengers... Job titles of past delegates:


are looking for the tools to make viable creations Corporate Innovation Manager, Digital Propositions Director, Senior
that make commercial and strategic sense Product Manager, Proposition Innovation Manager, Lead Designer,
Director R&D, Offerings & Strategy Product Manager, Proposition
Design Manager, Digital and CX Manager, Customer Experience
Disruptors... Manager, Head of Partnerships, Open Innovation Manager,
are looking to learn about the latest Innovation Consultant, Innovation Practice Lead, Business Analyst,
technologies that can help make creations that Marketing Manager, Marketing Director, Strategy Manager
harness market demand
Organisations that have attended:
Innovators...
are looking for guidance, inspiration and the
tools to turn vision into reality
Learn Experience
Learn about the vital role innovation Go out and interact with users, engage
plays internally and externally in the with heads of corporate innovation
current environment. Apply tried and practices and encounter the challenges
tested tools and frameworks. faced with rapidly creating a prototype
with designers.

Engage Deliver
Work in small groups with other Put the whole process into practice,
innovation strategists, managers and build your prototype, your business case,
thought leaders across a variety of your arguments and pitch to a panel of
industries, to uncover new perspective business heavyweights.
and grow an idea into a real proposition.
Innovation Mini-MBA:
13-17 May 2019
M A K I N G I N N O V AT I O N H A P P E N

Curriculum & Agenda


M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY

VA L I DAT E
E M PAT H I Z E P R OTOT Y P E BUILD P I TC H
& I D E AT E

Kick Off Ideation to drive Embedding corporate How to pitch a brilliant


Welcome Objectives & innovation innovation idea?
agenda, teams & picking Guest Speaker TBC Guest Speaker TBC Guest Speaker TBC
your case
Pitch Prep
Finalise the story/ Develop
AM

Innovation Imperative Validate Customer Journey Business Model the pitch


Mindset, key tools & Gather customer insights Mapping (what if) Innovation
models with a powerful customer
interview

Google & Innovation Validating Continued Sketching and Innovation Metrics Pitch & Win
How does Google drive Get out of the building and Visualisation Set up for success Team pitches to industry
innovation uncover the unmet needs by picking the right metrics & innovation experts;
for your project Winners announced.

Empathize Ideation Practical & Rapid Financials Personal Planning


Defining the problem, Generating, sorting and Prototyping Use a simple financial tool Enabling Change, Your
stakeholder mapping priortising ideas and using to help build your business next steps!
feedback case & secure funding
PM

Empathize continued Team re ection Business Model Canvas Planning & Pitch Summary
Creating your persona, Group Idea Selection Utilise effective storytelling Wrap up & review,
customer journey mapping & overcome objections feedback and closing
(current reality)

Learn Engage Experience Deliver

Great, mix of theory, examples,


hand-on experience and learning
from other participants.

HEAD OF DIGITAL INNOVATION,


TOGETHER FINANCIAL SERVICES
Benefits for the individual

Learn how to practically apply


innovation tools and methods

Feel confident in asking the right


questions to support innovation

Absorb fully the challenges of


innovation by creating a working
prototype

Understand business model


transformation

Learn to build and pitch a business


case and choose KPI’s designed to
make your innovation a success

Network with like-minded people


and learn best practice from other
industries

Walk away with an Innovation


Handbook including tools, research
and videos to help you bring
everything back into your business

Benefits for the organisation

Help encourage an innovative Benefit from immediate commercial


culture in the business and provide impact, from quickly validating ideas
a memorable, unique and powerful and turning them into viable products
learning experience to high potential and services
employees
A better understanding of the barriers
Equip your innovation ambassadors preventing successful innovation, to
with the latest tools, frameworks and ensure you can begin progressing your
industry best practice through working internal initiatives
with peers from other industries

Bring innovation capabilities into


your organisation and help create a
The course content and speakers were
common language for sustainable excellent and the workshops formalised
creativity previous experiences into a solid process
to use moving forward.

HEAD OF RETAILER PARTNERSHIPS, WESFILED


BROUGHT TO YOU BY THE EXPERTS:
The Innovation Academy works with customers experiencing a high level of disruption in their industry, who
have struggled to structure or monetise their innovation practices and who want to create a consistent
culture of innovation within their organisations. Our approach and methodologies stem from design thinking,
but are focused towards application in corporate environments. This is why we choose to challenge teams
to learn by doing and experience key areas of strategic advantage, such as business model transformation
and open innovation.

PROGRAMME FEES HOW TO REGISTER


Regular fees: Given the competitive nature of this immersive
$2,500+ VAT programme, there is a two stage application process:

$700 discount for registrations received by


STAGE1
13th April, $500 discount for registrations
Complete the form on our website:
received by 1st March. innovation-academy.co.uk/courses/innovation-mini-mba-nairobi/

For companies: STAGE2


*for group discount please contact us Our lead education consultant will be in touch to
**reduced prices considered for non-profits/ verify your details and have a quick chat about your
start-ups, please get in touch for details background to ensure you can make the most out of
the programme.
13-17 May 2019
Nairobi, Kenya

CONTACT DETAILS:
PAUL.WAITE@KNECT365.COM
+44 (0) 20 7017 4144
WWW.INNOVATION-ACADEMY.CO.UK/COURSES/INNOVATION-MINI-MBA-NAIROBI

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