Amazon Seller University

Plan of Action – Brand

Infringement

"The example(s) provided in the pdf are meant only for illustration purposes and
to guide the sellers. However, seller should exercise their own independent
judgment and decision at all times. By proceeding to rely on any
information/illustration/examples provided in this pdf, the seller does so at its
own risk and expressly waives any and all claims, rights of action and/or
remedies (under law or otherwise) that the seller may have against Amazon
Seller Services Private Limited arising out of or in connection with the same.”
 Sample Plan of Action – Brand
Infringement

Greetings,

I have received a notification in my seller central account

stating my selling privileges have been temporarily
suspended due to Brand Infringement. I have checked
the notification and see that there are a few listings that
have caused this.

Please know, I have instructed my staff to conduct a

thorough check of the inventory in question and remove
any listing/information that is causing infringement. We
are also identifying suppliers who have provided us these
products and are in the process of removing them.

In order to prevent this from happening in future, I will

make sure my team is well trained on Amazon policies
and I will also keep a dedicated staff to keep a check on
my inventory for trademarks etc. to make sure no
infringements take place.
 Plan of Action solution suggestions

Area Issue Details Solution suggestion

Identify products that are causing

infringement and have them
removed.
Assign a personnel to keep a check on
Brand Infringement the inventory to check trademark etc.
before listing.

Check the Product Detail Page and

update image, warning, labeling, age
appropriateness etc. that is required
for the product. Make sure your listing
matches the description provided
online.

Policy Materially Different Items

Keep regular checks on your
inventory.

Ensure items have sufficient shelf life

before listing and shipping of the
product.

Also, be sure to perform regular

Expiry Dated Items audits for expiration of the products.

Do not source from bad suppliers.

Procure products only from the
authorized supplier/ re-seller of the
brand or the brand itself.
List under ASINs that accurately
describe the products that the seller is
selling.
Regular checks on inventory to make
Inauthentic items sure that the products are
undamaged/non-defective.