SAMSUNG CINEMA SCREEN

Impress Audiences with Immersive Color Presentation, Brightness and Contrast

HIGHLIGHTS
• Elevated contrast creates realistic and deep black color expression
• Enhanced luminance and low tone expression truly delivers High Dynamic Range (HDR) picture quality
• Reinforced screen achieves 10 times the brightness of standard projector-based alternatives
• Uniform, distortion-free presentation surpasses the quality of standard cinema screens
• Versatile screens accommodate various theater usage scenarios and content formats

Competition from advanced at-home entertainment systems and streaming platforms has forced theaters to reposition
themselves as a destination for an unparalleled viewing experience. Samsung is prepared to play a starring role in shap-
ing the “cinema of the future” with its new Cinema Screen. The innovative Cinema Screen takes theater technology to
the next level by bringing 4K LED picture quality to the big screen, delivering a more powerful and captivating picture
that makes viewers feel as if they are part of every scene. This also includes peak brightness (146fL), accurate color
presentation and distortion-free uniformity to bring content to life. As the world’s first LED display for theater, the Cin-
ema Screen offers the versatility and premium visual environment necessary to redefine the theater experience, extend
usage opportunities and wow even the most entertainment-savvy consumers.

1900 2000 2015

INNOVATION EVOLUTION INNOVATION

This is a pre-released marketing material. Specifications and features

in this material are subject to change in the final commercial product.
SHOWCASE TRUE, REALISTIC BLACKS
THROUGH ULTRA CONTRAST
Samsung’s Cinema Screens leverage a unique Ultra Contrast setting
to improve viewers’ perceptual resolution and deliver on-screen
content with greater accuracy and precision. In particular, the
Cinema Screens can display true black colors, offering a superior
visual experience to the distorted or grayed-black hues commonly
offered by legacy theater technologies. This accurate representa-
tion is furthered by 18-bit processing that maintains consistently
authentic low-tone grayscale effects, as well as an infinite contrast
ratio that maintains visual integrity in darkroom settings.
ALIGN PEAK BRIGHTNESS WITH ACCURATE
COLOR REPRESENTATION
Conventional theater technologies have long struggled to achieve
an optimal balance of brightness and color presentation. While
projectors typically can showcase a full range of colors at a max-
imum brightness level of only 14fL (48nit), standard cinema dis-
plays conversely lose color quality as they reach higher brightness.
Samsung’s Cinema Screen delivers both benefits, enabling theater
users to express perfect color accuracy (across the DCI-P3 120 per-
cent color gamut) at peak brightness levels and elevate on-screen
content through an impressive range of hues.
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DELIVER BRILLIANT, HDR-SUPPORTED
CONTENT
The Cinema Screen’s composition infuses the benefits of High Dynamic
Range (HDR) technology into the theater for added visual value.
Through this HDR integration, cinemas can amplify content pres-
entation through a 146fL (500nit) peak brightness level. In com-
parison, this elevated brightness level represents an improvement
nearly 10 times greater than that offered by standard theater tech-
nologies, which often achieve a maximum 14fL (48nit) brightness.
Samsung Cinema Screen
MAINTAIN A CONSISTENT, DISTORTION-FREE
CONTENT PRESENTATION
Through a distraction-free presentation, Samsung’s Cinema Screen
keeps audiences focused on featured content rather than the dis-
play itself. These Screens eliminate distortion through 95 percent
content uniformity, an improvement on projector-based technolo-
gies which at best only can achieve an 85 percent uniformity rate.
As a result, the Cinema Screen allows viewers to take note of visual
details and intricacies that otherwise might be hidden or lost on
standard theater or at-home displays.
EXPAND POTENTIAL ENGAGEMENT OPPORTUNITIES
The modern theater has emerged as a cultural space that welcomes various types of non-movie events, ranging from corporate events and
concert viewings to interactive gaming tournaments. As the use demands for theater space evolve, Samsung’s Cinema Screen offers the
needed versatility to satisfy varying audiences and generate new sources of revenue. The Screen maintains its visual settings regardless
of the featured on-screen content, and accommodates a range of needed ambient light conditions without visual disruption. Theaters in
turn can transition seamlessly between events without requiring extensive maintenance or external equipment.

ESTABLISH THE THEATER OF THE FUTURE

Samsung’s Cinema Screen is just the latest addition to its ever-expanding lineup of theater-ready technologies. From the moment consum-
ers approach the theater to the moment they depart, Samsung’s displays guide their complete cinema journey, ranging from self-ticketing
kiosks and interactive movie posters to informative concession signage. As a total solutions provider for the theater industry, Samsung
continues to explore new and exciting ways to improve the customer experience and drive greater operational efficiency for operators.

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SPECIFICATIONS

ITEM Cinema Screen Remarks

Number of cabinets 96 EA H : 16EA, V : 6EA / Total 2,304 modules
Resolution 4,096 x 2,160 (pixel)
Size (W x H) 10,240 x 5,400 x 68 (mm) 455.7 inch (diagonal length) except frame
Aspect ratio Flat (1.85:1) / Scope (2.39: 1) Flat : 3,996 x 2,160 / Scope : 4,096 x 1,716
Brightness (normal / max) 14fL(48nit) / 146fL(500nit) for HDR
Contrast ratio ∞ :1 In darkroom
Color gamut DCI-P3 DCI compliance
Uniformity 95%
Weight 1,440 Kg Except frame weight

4K (96 cabinets / 2304 modules)

2160 PIXELS,
5.4M(17.7FT),
6 CABINETS

4096 Pixels, 10.3M(33.8ft), 16 Cabinets

4096x2160 Pixels to satisfy scope ratio(2.39:1) and flat ratio(1.85:1)

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones,
wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung
Newsroom at http://news.samsung.com.

SMART LED Signage

For more information about Samsung SMART LED Signage, visit
www.samsung.com/business or www.samsung.com/displaysolutions

Copyright © 2017 Samsung Electronics Co. Ltd. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co. Ltd. Specifications and designs are subject to
change without notice. Non-metric weights and measurements are approximate. All data were deemed correct at time of creation. Samsung is not liable for errors or omissions.
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Samsung Electronics Co., Ltd.

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2017-05