Research proposal

Topic :

Neuroscience and Neuromarketing.

Aim:

A view and understanding of the new way of marketing and increasing of sales for a company. A
new type of approach which is currently being ventured where the consumers psychology is
tested or tried to be used to sell a type of product or services to them.

Benefits:

 Will be useful for the business people to increase or boost their sales.
 An innovative and new method in marketing field for the increase in the business
development.
 Will be helpful for the startups as the traditional and already exhausted method in
practice by the established companies is tough competition if tried by them in order to
compete with them.

Sources of information:

 Interview of the sales and marketing managers.

 Secondary source of data.
 Primary data from the consumers regarding their responses towards the usual and types
of marketing seen by them by a company.
 Articles and research papers to consulted.