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Developing Social Movement in Halal Tourism Using New Media
Developing Social Movement in Halal Tourism Using New Media
DEFINITION
NEW MEDIA
CLOSING
THANK YOU
ETA : 20 mins ;)
Definition
Definition : Halal
• Halal Arabic for something which is permissible, legal and good for
all mankind
• Halal when used in relation to food and drink, means “permissible for
consumption by Muslims”
• Halal is a concept that shares universal values promoting peace,
prosperity, tolerance and development in all aspects of the
community
• Opposite of Haram (illegal, prohibited).
Definition
Definition : Travel
Say: "Travel through the earth and see how Allah did
originate creation.” (An-Alkabut 20)
“So travel through the land and see what was the end of
those who denied (the truth).” (An-Anahlu 36)
(1) The forms of communicating in the digital world, which includes publishing
on CD-ROM, DVD and, most significantly, the Internet. It implies the use of
desktop and portable computers as well as wireless, handheld devices. Every
company in the computer industry is involved with new media in some manner.
Contrast with old media. See digital convergence.
(2) The concept that new methods of communicating in the digital world allow
smaller groups of people to congregate online and share, sell and swap goods
and information. It also allows more people to have a voice in their community
and in the world in general. See social media.
Definition
(1) The practice of expanding the number of one's business and/or social
contacts by making connections through individuals using the unparalleled
potential of the Internet.
(2) Based on the six degrees of separation concept (the idea that any two
people on the planet could make contact through a chain of no more than
five intermediaries), social networking establishes interconnected Internet
communities (sometimes known as personal networks) that help people
make contacts that would be good for them to know, but that they would
be unlikely to have met otherwise.
Definition
Latest Stats
New Poll: Wealthy Individuals Use Social Media More Than Most Americans
(1) 70% of high-net-worth individuals are users of Facebook and other social
media sites.
(2) But usage time is very limited. Only 17.4% use on a daily basis; 38% used in
the last 24 hours.
(3) 46 wealthy individuals surveyed: 50% use Facebook; 37% visited YouTube,
35% used LinkedIn.
(4) But 31.8% said they have no time for it.
(5) What if it is for a higher cause?
New Media
(1) Interactivity has become a term for a number of new media use
options evolving from the rapid dissemination of Internet access point,
the digitalization of the media, and media convergence.
(2) New Media with technology convergence shifts the model of mass
communication, and radically shapes the ways we interact and
communicate with one another.
(3) Interpersonal media as "one to one", Mass media as "one to many"
and, New Media as "many to many".
(4) “New media have created virtual realities that are becoming mere
extensions of the world we live in.” - Will Wright, creator of The Sims.
GOVERNMENT
FINANCE CERTIFICATION
CONSUMER INDUSTRY
New Media
Market Components
Market Components
¾ Certification : Halal Status
• Who: Target audience: Consumer, entire Halal industry supply chain
• What: A web-based system to verify status of Halal products. Include audits.
• Where: Traditional Media: Integrated into The International Halal SME Directory as
Featured Products (WIP)
New Media: HalalStatus portal (WIP) Mobile: Apps to integrate to mobile
devices (WIP)
• Why: To enhance overall integrity of Halal certification and logo, protect Halal
consumers, protect Halal Industry
Online
> halalsme.com
> halalmedia.my • Target audience: Industry - Micro,
• Target audience: Consumers, Small & Medium Enterprises
Academicians
• What? A platform to • What? Global business directory,
communicate Halal to the masses with a difference. Specialised
• Existing channels: Global, reports on 5 sectors followed by
Malaysia, Indonesia the directory listing.
• Why: Awareness, one-stop • Why: Promotion, resource centre
resource centre, branding
of company profiles, marketing
and branding
The 360 approach
Broadcast
-Special production and broadcast on Malaysia’s terrestrial TV3 during a 13-
week episode series.
-Slot booked during run up to Malaysia Halal Week in April 2011 –MIHAS,
WHF, WHR.
-Offer valid for only 13 lucky sponsors – very limited availability. 10 Corporate
Sponsors, 3 Strategic Sponsors
-Also include logo on cover and all promo collaterals, special featured listing,
special positions for ads, and of course coverage on national TV.
-Email info@hmedia.my for sponsorship package’s rate card.
The 360 approach
Mobile
Augmented Reality
- Allows for seamless transition between listing on print to mobile via use of
mobile phone camera.
- Scans company logo on print page and several possibilities can happen:
i. View company corporate or promotional video
ii. Save and redeem coupons
iii. Locate & suggest outlet / branch
iv. Verify Halal certification expiry dates
v. Rate and request independent audits
vi. Sample of AR: Malaysia Airlines' iPhone augmented reality demo on
YouTube: http://www.youtube.com/watch?v=T1YAUp8wzzs
Closing
Read!
Spend!
Al Quran Surah Al-Baqarah:
Advertise With Us
Thank you
Visit us at:
www.hmedia.my
www.halalsme.com
www.halalmedia.my
More: info@hmedia.my