SMJF COKIES

“We Bake the best feelings”

I. EXECUTIVE SUMMARY
 II. COMPANY BACK ROUND

MISSION
Our mission is to offer a new attractive products to taste with a wide variety unique flavours of cookies that make our
business profitable. We aim to enrich the desires of our customers a delicious food to reach the satisfaction and forth to
help a society by providing healthy and affordable products.

VISION
Our vision is to become the number one in pastry industry and also to product. We look forward to provide a new twist
of product that helps our business grow and become successful.

PRODUCT AND SERVICE OFFERED

SMJF Cookies offer products of cookies with a twist of new flavours . These two main flavours include mango and
jackfruit which has been said is more extraordinary and delightful feelings that will reach the desires of customers.
Further more the most interesting and existing part is, the product was made and imprinted of cartoon characters “We
Bare Bears” named Panpan, Grizzly, and ice bear that will attract the customers.

COMPANY HISTORY
SMJF Cookies was all started with reunited friends who has been planning for a business with uniqueness and easy to
catch customers attention. The owners was really inspired by other entrepreneurs who became successful and want to
be one of them, high-successful business. The owners want to provide products that’s will become number one to
customers choice in cookies. Since the owners Franco Correa, Stephanie Estrera, Marjorie Gamboa and John Fejer really
loved cookies, this used a specialty product.
Also the owners want to get back the popularity of cookie product in a business industry; so the business owners took
the career to provide a unique flavours of cookies, that will patronise. The flavours of cookies was inspired by one of the
owners and agreed by co-owners. To begin the business, the contribute an amount to build SMJF Cookies.

III. SITUATIONAL ANALYSIS

A. MARKET ANALYSIS
MARKET SIZE
The total population of Imus Cavite is 301,624. The population of target market aged 5 to 39 is 191,918.

MARKET GROWTH

MARKET PROFITABILITY
The total of target market of SMJF Cookies is 191,918 in 2010 with the market profitability of 950,590. In a year of 2015
is 4,797,900 and in a year of 2020 is 9,595,900.

INDUSTRIAL COST
The total capital of the business is 200,000,000 good for one year. The machines is 86,000, rent is 50,000, labor is
203,000, utilities is 47,000 and license is 1,300.

CUSTOMER ANALYSIS