Price is one of the biggest components and a necessity for the success of a business.

No matter

what type of product you sell the price you charge to your customers or clients will have a direct

effect on the success of your business. This is where we will gain monetary from a product in

order to make our business grow and gain profit. Pricing is the act of setting a value on a product

and it is also the level at which prices are set by a certain business. It helps customers to select

and decide whether this certain product and goods are worth it to purchase due to the fact that

some consumers want a cheaper market value so that they could save.

Coolzone Fast Food’s beverages and meals is priced from 7 pesos to 55 pesos,

Wherein Siomai = P 7/each or 3 for 20, Milo/ Nescafe = P 20-25, Steamed Rice= P 35,

Burgers = P 30, Pancit Canto= P 18, Value Meal = P 45, Iced Tea= P 15-20, and Silog Meals= P

55 is being record as its given price. But there are still some consumers who think it’s a bit

expensive so in bundle strategy we decided to

we have decided to use psychological pricing strategy in which we will play with people’s minds

instead of buying meals and drinks separately for one