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SOCIAL MEDIA STRATEGY PLAN

RESEARCH – DISCOVERY – ANALYSIS

COMPANY DEFINED

YOUR MISSION

YOUR VISION

TARGET AUDIENCE

YOUR MESSAGE

STRENGTHS DEFINED

WEAKNESSES DEFINED

COMPETITIVE ANALYSIS

COMPETITION DEFINED
COMPETITION STRENGTHS

YOUR COMPANY'S COMPETITIVE


EDGE: WHAT YOUR COMPANY
DOES BETTER

WHAT YOUR COMPANY CAN DO


DIFFERENTLY

POTENTIAL ROADBLOCKS

BENEFITS

PLAN BUILDING

OBJECTIVES

WHAT & HOW

WHAT & HOW

WHAT & HOW


WHAT & HOW

WHAT & HOW


MEASURABLE GOALS

FACEBOOK

TWITTER

LINKED-IN

YOUTUBE

INSTAGRAM

SNAPCHAT

EXECUTE – IMPLEMENT – LAUNCH


CHECK FOR MESSAGE CLARITY
AND UNIFORMITY ACROSS
PLATFORMS

GRAPHIC UNIFORMITY

CONVERSATION MONITORING

SOCIAL ID ADDED TO ALL


BRANDING INCLUDING EMAIL AND
PRINT MEDIA

DAILY POSTING WHERE


APPLICABLE

REPORTING PLAN: ENGAGEMENT,


INFLUENCE, NUMBERS, ETC.

MEASURE – METRICS – TRACK

WEEKLY STATUS UPDATES

NUMBER / NETWORK GROWTH

STATUS: ENGAGEMENT
STATUS: INFLUENCE

WHAT'S WORKING? WHAT ISN'T?


EVLAUATION AND REVISIONS
GOAL ASSESSMENT – REVISED GOALS – NEW GOALS

FACEBOOK

TWITTER

LINKED-IN

YOUTUBE

INSTAGRAM

SNAPCHAT

CLICK HERE TO CREATE IN SMART


A STRATEGY PLAN
RESEARCH – DISCOVERY – ANALYSIS

COMPETITIVE ANALYSIS
PLAN BUILDING

OBJECTIVES
MEASURABLE GOALS

EXECUTE – IMPLEMENT – LAUNCH


MEASURE – METRICS – TRACK

WEEKLY STATUS UPDATES


GOAL ASSESSMENT – REVISED GOALS – NEW GOALS

CK HERE TO CREATE IN SMARTSHEET


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