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5 Simple Ways To Make Any Topic Interesting: Home About Us
5 Simple Ways To Make Any Topic Interesting: Home About Us
5 Simple Ways To Make Any Topic Interesting: Home About Us
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Of course you do. After all, the reason you create content is to get readers’
attention, stand out from competitors and build your following. It’s not
enough to simply put your blog posts, articles or white papers out there. To
get lasting results, you have to make sure people actually want to read
what your business or organization has to say. But this can be a challenge.
Especially if your topic is, to put it bluntly, boring.
Take it from me. During my career as a writer and editor, I’ve had the
pleasure of working on a variety of topics, some of which are generally
perceived as dry subject matters. A few examples: math textbooks,
transportation research, sewer system reports, technology how-to guides,
manufacturing training courses…I could go on.
But today I’m here to tell you it’s possible to make even the dullest of
subjects interesting. No matter your topic, you can leverage your content to
communicate what makes your business, product or service exciting and
relevant. Use the five strategies outlined below to make sure readers will
not only enjoy your content, but will come back for more—and share it with
others.
3. Tell a story.
Everyone loves a story. Stories bring content to life, they’re entertaining
and they aid memory. Telling a story will instantly make your content more
engaging—it’s scientifically proven. You can tell a story from your personal
experience and relate it to the topic at hand. You can share client stories
(with their permission, of course). You can relay a story you’ve read or
heard somewhere else (citing sources and giving credit where appropriate).
A story is like glue; it will help your content stick in readers’ minds. If it’s a
good story, it will speak to readers’ emotions, which is even better.
For example, if you’re a manufacturer who would like to keep the public up
to date on your green initiatives, use the public’s interest in environmental
issues to your advantage. In your content, emphasize the measures you’re
taking to do your part in addressing global warming. Share your results so
readers understand the difference you’re making.
5. Inject humor.
When appropriate, spice up your boring topic with humor. The duller the
topic, the more effective humor can be, because readers won’t expect it.
Take a tip from comedians Jerry Seinfeld and Larry David: they created
one of the most popular TV shows in history based on the concept of
making the mundane funny. Jokes can come in the form of witty
metaphors, humorous similes, puns, sarcasm or a funny story. You could
also include an image that uses humor to relate to your topic. In addition to
making your content more engaging, humor provides relief when
addressing a serious or otherwise bland subject matter.