WEB ARTICLE STRUCTURE

I. FIRST PARAGRAPH = INTRO

a. OPENING ANECDOTE
i. Start with experience from own life
ii. Write in the first person
iii. Build personal connection
b. TRANSITION
i. Write sweeping, general statement with broad application
c. ANSWER READER´S QUESTION
i. Refer to title

II. SECOND PARAGRAPH = MAIN ARGUMENT nº1

a. Insert your opinion or rely on expert quotes, research, history?

III. THIRD PARAGRAPH = MAIN ARGUMENT nº3

a. Tell a story showing it worked for someone.
b. Knit Argument nº1 and Argument nº2 together.

IV. CONCLUSION
a. Takeaways: actionable ways to implement ideas.
b. Conclusion circling back to beginning anecdote.