For Immediate Release

Tarte Releases a New Affordable Makeup and Skin Care

Line
Tarte has ditched their usually high prices to release a completely vegan
and cruelty free line.

Los Angeles, CA, February 24, 2019 - The luxury cosmetics company, Tarte, has
released a brand new brightly colored makeup and skin care line called “Sugar Rush.”
All products are under $30 and are designed for people who are in their early teens and
20s. The new line focuses on having its products be good for you and the environment.
All their products are vegan, cruelty-free and dermatologist tested.

“At Tarte, we’ve always believed that you shouldn’t have to choose between beauty that
works and beauty that’s good for you,” Tarte says. “For Sugar Rush we went straight to
the source, taking inspiration from Gen Zer’s in our office and in our lives to deliver
products that are sweeter without the icky bad stuff, but most importantly — fun!”

The neon colored line features items like a $10 4-in-1 mascara, a body butter that has
been formulated to smell like cake batter, makeup brushes that resemble cacti and an
eyeshadow palette shaped like a pair of sunglasses. All 17 of Sugar Rush’s new
products can be found online and in major beauty retailers. For more information, visit
sugarrushbeauty.com.