Grades 1 to 12 DAILY
LESSON LOG
I. Objectives
Content Standard
Performance Standards
Learning Competencies
III. Content
III. Learning Resources
References
Teachers’ Guide Pages
Learners Material
4. Additional Materials From
Learning Resource
( LR Portal)
B. Other Learning Resources
IV. PROCEDURES
A. Reviewing previous lesson
or presenting
The new lesson
B. Establishing a purpose for
the lesson
C. Presenting Examples/
instances of the new lesson
D. Discussing new concepts
and practicing New skills #1
School TAYABAS CITY DIVISION STAND ALONE SHS Grade Level 12
Teacher MONINA GRACE M. VILLA Learning Area PRINCIPLES OF MARKETING
Teaching Dates and Time JULY 9-13, 2018 Semester/Quarter FIRST / 1st
Define Marketing and outline its components through a review of what has been previously discussed
The learners demonstrate an understanding of… The learners demonstrate an understanding of…
the marketing principles, goals, and traditional and contemporary approaches to marketing the value of customer relations and customer service
The learners shall be able to The learners shall be able to
plot marketing goals and approaches for product or service develop a program for customer service
The learners.. The learners
1. define and understand marketing ABM_PM11-Ia-b-1 1. define “relationship marketing” ABM_PM11-Ic-d-5 6
2. describe the traditional approaches to marketing ABM_PM11-Ia-b-2 3 2. explain the value of customers ABM_PM11-Ic-d-6
3. discuss the goals of marketing ABM_PM11-Ia-b-3
4. identify and explain contemporary marketing approaches ABM_PM11-Ia-b-4
Marketing Principles and Strategies Customer Relationship: Customer Service
1. What is marketing and its traditional approaches?
2. Goals of marketing
3. Contemporary approaches to marketing
DAY 1 DAY 2 DAY 3 DAY 4
https://study.com/academy/lesson/introduction-to-marketing-definition-and-applications.html https://study.com/academy/lesson/relationship-marketing-definition-strategies-quiz.html
https://open.lib.umn.edu/principlesmarketing/chapter/1-1-defining-marketing/ PPT presentation on Marketing by MTOT Speaker - Win Mau Toon of LPU Laguna
PPT presentation on Marketing by MTOT Speaker - Win Mau Toon of LPU Laguna ttps://open.lib.umn.edu/principlesmarketing
Paper, powerpoint presentation
Teacher will say:
We are going to have a run through of the lessons you have already tackled in Principles Marketing in the past month
Activity:
Word list
Think of Marketing Concepts/ideas/principles that begin in letters of the following term:
PRINCIPLES OF MARKETING
Teacher will say: As a customer why do you prefer the products you buy?
1. Why do you buy a particular brand of product? Apart from price, What features make it attractive
to you?
2. How much is your product?
3. Where do you buy and which other places can you buy it?
4. what is its slogan or tag line of that product? Where did you lean about it?
Discussion on: Discussion on:
1. the definition of Marketing 1. Definition and concepts of relationship Marketing.
2. the 4Ps of Marketing 2. Importance of Relationship Marketing
3. Goals of Marketing 3. What is Customer Value?
E. Discussing new concepts Discussion on:
and practicing New skills #2 1. Traditional Approaches
2. Contemporary Approaches
F. Developing Mastery Group Activity: Group Activity:
Leads to Formative Think of a product or service that you would want to offer to your market. List relationship-building strategies that you have observed from local business that you have
Assessment 3 Create a marketing goal for your product/service, patronized or been patronizing.
Which marketing approach would you be executing for your product, why ?
G. Finding Practical Recitation:
Applications of concepts and How does marketing impact you as a customer?
skills in daily living
H. Making generalizations Why is Marketing important in the success of a Business?
and
Abstractions about the
lesson
I. Evaluating learning 1. 1.
J. Additional activities for
application
V. REMARKS
VI.
A. no. of learners who earned
an 80% in
the evaluation
B. No. of learners who
require additional activities
For remediation
C. Did the remedial lessons
work?
No. of learners who caught
up with
The lesson
D. No. of learners who
continue to require
Remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my
Principal or supervisor can
help me solve

Prepared by: Checked by: Noted by:

MONINA GRACE M. VILLA JOEL R. DELA CRUZ CECILIA R. PINGOL

Teacher 2 MT1 Asst. Principal/CID