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    Cognitive Dissonance Theory (Festinger) : January 2015

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    Cognitive Dissonance Theory is a psychological theory proposed by Leon Festinger in 1957. The theory suggests that people seek consistency between their expectations and their actual experiences, and will try to reduce discomfort caused by inconsistencies, called cognitive dissonance, through rationalization, changing beliefs, or denying information. The publication discusses cognitive dissonance theory and is authored by Monica K. Miller and Alayna Jehle, with over 5,000 reads on ResearchGate as of January 2015.

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    Cognitive Dissonance Theory (Festinger) : January 2015

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    gfau
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    Cognitive Dissonance Theory is a psychological theory proposed by Leon Festinger in 1957. The theory suggests that people seek consistency between their expectations and their actual experiences, and will try to reduce discomfort caused by inconsistencies, called cognitive dissonance, through rationalization, changing beliefs, or denying information. The publication discusses cognitive dissonance theory and is authored by Monica K. Miller and Alayna Jehle, with over 5,000 reads on ResearchGate as of January 2015.

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    Cognitive Dissonance Theory is a psychological theory proposed by Leon Festinger in 1957. The theory suggests that people seek consistency between their expectations and their actual experiences, and will try to reduce discomfort caused by inconsistencies, called cognitive dissonance, through rationalization, changing beliefs, or denying information. The publication discusses cognitive dissonance theory and is authored by Monica K. Miller and Alayna Jehle, with over 5,000 reads on ResearchGate as of January 2015.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    20 views6 pages

    Cognitive Dissonance Theory (Festinger) : January 2015

    Uploaded by

    gfau
    Cognitive Dissonance Theory is a psychological theory proposed by Leon Festinger in 1957. The theory suggests that people seek consistency between their expectations and their actual experiences, and will try to reduce discomfort caused by inconsistencies, called cognitive dissonance, through rationalization, changing beliefs, or denying information. The publication discusses cognitive dissonance theory and is authored by Monica K. Miller and Alayna Jehle, with over 5,000 reads on ResearchGate as of January 2015.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Cognitive Dissonance Theory (Festinger)

    Chapter · January 2015

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    3 authors, including:

    Monica K. Miller Alayna Jehle


    University of Nevada, Reno R&D Strategic Solutions
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