Brand Brief

The Foundational
document of brand VISION
The story a leader tells about
that provides shared where the organization is going;
understanding and the tangible aspirations of a company ATTRIBUTES
brings focus to all that drive future growts. Terms used to describe the
branding initiatives- look and feel of a brand.
Core Purpose
The reason a company exists
beyond making a profit

KEY PRODUCTS / SERVICES

The most important products
and services that the
brand offers.
KEY STAKEHOLDERS
Person, group, organization,
or system who affects or can be
BIG IDEA
Short phrase
affected by the organization’s actions
that captures the
KEY COMPETTITORS
essence of a brand,
Important brands offering
provides inspiration
similar products or services.
and focus

COMPETITIVE ADVANTAGE
The differentiating factor in the
VALUE PROPOSITION TARGET MARKET customers mind about the brand
A set of benefits, The group to which a product,
including functional, emotional, service, or message is aimed.
and self-expressive benefits. Onliness Statement
A brief sentence to describe the
category of a brand and it’s
core distinction.

“The only_________ that_________’s”


Bold, Elegant, Spirited, Credible
Performing arts centers such as
the Los Angeles Phillharmonie,
local movie theaters, and online
media providers like iTunes or
youtube channels.
From children to adults, we invite
all levels of the connoiseurship
culture, artistic individuals, and
AUDIENCE
educational patrons.
We provide a rich historical
education, create inspirational
artistic bonds, improve emotional
communication skills and provide
enriching & humanitarian impact
on society.
VISION & MISSION
VISION
Through live performance we improve the
ATTRIBUTES quality of life and provide a personal
connection and fulfilling sensibility of Enrichment.
MISSION
The comfortable individually catered audio
experience and intimate theater design provides a
community level of engagement and enrichement.
COMPETITORS
Building inspiration and spirited
energy while elegantly educating
ESSENCE the credible/enriching arts.
MY ORGANIZATION
Performing Arts Center
Providing an fullfiling educational
KEY SERVICE
and entertaining experience
through the visual and audible
performing arts.
Providing advanced acoustic
engineering, an intimate community
atmosphere, aesthetic elegance,
VALUE PROPOSITION ADVANTAGE and historical consciousness that
enriches the mind and senses.