Binus Brand Guideline

Introduction
These brand guidelines are meant to provide a

specific understanding of the brand architecture
and brand identity of BINA NUSANTARA and BINUS
in the form of a book explaining the brand identity
system of BINUS University.
The purpose of these brand guidelines is to develop

consistency in the utilization and application of
brand identity in order to achieve brand awareness
and build a positive brand image.
These guidelines cover the core aspects related

to brand identity and its overall application. Should
further design development and technical matters
arise that are not covered in these guidelines,
consultation should be done with responsible
parties in BINA NUSANTARA or BINUS who have the
authority to oversee the utilization and application
of brand identity.
i Contents Contents ii
Contents
1 BRAND ARCHITECTURE 4 BRAND COLLATERALS
38. Marketing Collaterals Overview

2 BRAND IDENTITY 39. Print Ad
40. Flyer
41. Standing Banner
04. Brand Identity Overview 42. Horizontal Banner
05. Brand Identity Structure 43. Vertical Banner
06. Clear Space & Minimum Space 44. Brochure
07. Signature Lockup 45. DVD Case & DVD Cover
09. Colors 46. Poster
11. Incorrect Usage 47. Pencil & Pen
13. Corporate Typeface 48. Journal Book
15. Brand Graphic 49. Notes
17. Brand Strapline 50. Mug
18. Imagery 51. Paper Bag
19. Writing Convention 52. Vehicle - Car
20. Third Party 53. Vehicle - Bus
54. Website
55. Presentation Template
CORPORATE 56. Miscellaneous
3 57. Email Signature
STATIONARIES
58. Student Card
59. Uniform
24. Stationaries Overview
60. Certificate
25. Business card
26. Letterhead
27. Letterhead Continuous Page
28. DL Envelope 5 ENVIRONMENTAL
29. F4 Envelope GRAPHIC DESIGN
31. F3 Envelope Parking
ExitParking
2A
Parking
33. Folder 62. Environmental Graphic P2
Zone 01
34. Stamp Design Overview 2B 2B

Zone 02 Zone 01
2C
35. Application Forms 63. Directory 2C
Zone 02
Zone 01
36. Receipt 64. Wayfinding

65. Room Plaque
66. Toilet Room Plaque
67. Indoor Parking
1.0 Brand Architecture
Brand Brand architecture is a system that organizes brands,

sub-brands and named products or services.
Architecture
A successful brand architecture enables internal
and external stakeholders as well as public to form
preferences with a focus on how different brands
within an organization’s portfolio are constructed
and how they relate to leveraging different targets
and segments. Established brand architecture
will also provide a road map for brand identity
development and design, and remind internal and
external stakeholders as well as public of the value
proposition for the entire brand family.
The BINA NUSANTARA brand architecture clarifies

01 the relationship between BINA NUSANTARA and its
BINUS University Brand Guidelines
individual business units, as well as the relationships

among the various business units as can be seen
in this scheme.
1.0 Brand Architecture Brand Architecture 1.0
BINA NUSANTARA
Brand Brand architecture is a system that organizes brands,

sub-brands and named products or services.
Architecture BINUS BINUS BINUS BINUS
A successful brand architecture enables internal International School University Enterprises
and external stakeholders as well as public to form
preferences with a focus on how different brands
within an organization’s portfolio are constructed
and how they relate to leveraging different targets
and segments. Established brand architecture IB Program Cambridge Undergraduate Graduate Learning Education
Partnership BINUS Center Residential Consulting BINUS Creates
will also provide a road map for brand identity (International Baccalaureate) Program Program Program Community Operator
development and design, and remind internal and

external stakeholders as well as public of the value
proposition for the entire brand family.
University Online Doctorate Graduate Business BINUS -
Simprug Serpong University Kalbis
The BINA NUSANTARA brand architecture clarifies International Learning Program (S3) Program (S2) School (S2) Northumbria
01 the relationship between BINA NUSANTARA and its 02
individual business units, as well as the relationships
Binus University Brand Guidelines

among the various business units as can be seen
in this scheme.
Brand Identity Overview
BINUS University brand identity is the most recognizable

visual brand element and it should be featured prominently
in all brand collaterals and communications, in every point of
contact between BINUS University brand and its audience.
BRAND IDENTITY
2.1 Brand Identity | Brand Identity Structure Brand Identity | Clear Space & Minimum Size 2.2
Brand Identity The locked up version of brand identity is the only accepted version. It consists of
logogram and logotype. Clear Space & Clear Space
The ‘1.5 x’ represents the minimum amount of required clear space surrounding the
Structure Minimum Size BINUS University brand identity. The clear space is the distance allowed between the
brand identity and other elements, such as typography, illustrations or the trim edge
of a printed item.
Minimum Size
A brand identity that is too small doesn’t serve any communications function. Do not
Artwork | Folder 01 Brand ID Structure Artwork | Folder 02 Clear Space & reduce its width to less than 25 mm or 70 px for print or special usage.
(ai,eps,pdf,jpg) Minimum Size (ai,eps,pdf,jpg)
=X
Logogram 7.85 x 25 mm
1.5 X
Logotype
Print based
4.4 x
70 px
x
0.4 x
05 06
0.75 x

9.7 x
Screen based
1.5 X
2.3 Brand Identity | Signature Lockup Brand Identity | Signature Lockup 2.3
Signature Signature lockup clarifies the brand identity system that has been established in
relationship to applying identities to divisions or units, including the implementation
Signature Lockup Sample
Lockup of these identities through specific items, such as official stamps and brand identity
for websites and applications.
Artwork | Folder 03 Signature Lockup

(ai,eps,pdf,jpg)
Academic =X
Layer 1 | Faculty / School / Programs
Layer 2 | Department
2x Layer 3 | Programs
Layer 4 | Supporting Units
(Lab/Research/Specialist)
Brand Identity
Layer 2
Layer 3
Layer 1 Layer 4
Max. 20 characters Max. 23 characters
Non Academic 2x Layer 1 | Center / Division

Layer 2 | Division
07 Layer 3 | Supporting Units
Departmental Student Associations
08

(Himpunan Mahasiswa Jurusan)
Brand Identity
and Student Activity Units
(Unit Kegiatan Mahasiswa)
Layer 2
Layer 1
Layer 3
Max. 20 characters Max. 23 characters

2.4 Brand Identity | Colors
Colors The full-color version of the BINUS University brand identity is the primary identity.
It is strongly recommended that this full color/ process color version to be used in all Reversed color
brand identity applications whenever possible.
C0 M40 Y95 K0
R246 G166 B8
PANTONE® 130 C
Artwork | Folder 04 Colors

(ai,eps,pdf,jpg)
1
3
One solid color
4 White background
C0 M0 Y0 K100
R0 G0 B0
5 PANTONE® Black C
09 10

One solid color
1. Red 2. Orange 3. Grey 4. Black 5. Blue
C0 M95 Y95 K10 C0 M55 Y100 K0 C0 M0 Y0 K50 C0 M0 Y0 K100 C95 M20 Y0 K0

R210 G33 B24 R240 G135 B0 R156 G155 B155 R0 G0 B0 R0 G142 B211
PANTONE® 485 C PANTONE® 144 C PANTONE® Cool PANTONE® Black C PANTONE® 639 C
Gray 7 C
2.5 Brand Identity | Incorrect Usage Brand Identity | Incorrect Usage 2.5
Incorrect usage The consistent and correct application of BINUS University brand identity is essential.
Always follow the standards presented in these guidelines. The examples on this page
illustrate some of the incorrect usages of BINUS University brand identity.
Never add transparency Never apply any graphic effect, such as Never alter the colors in the brand identity
drop shadow, bevel, 3d, etc.
Never resize any individual elements Never separate the logotype Never substitute the logotype in the Never use outline to replace the colors Never place the brand identity on a Never repeat the logogram into a pattern
brand identity photography background
11 12

Never alter the composition in the brand identity Never stretch or alter the brand identity’s proportions Never encroach the minimum clear space Never place the brand identity on
the brand graphic
2.6 Brand Identity | Corporate Typeface Brand Identity | Corporate Typeface 2.4
Corporate Primary Secondary The typeface stipulated as the secondary typeface to be used in place of the primary
typeface for specific applications, such as digital media like a website.
Typeface The typeface stipulated as the primary typeface for use in all brand identity applications.
Artwork | Folder 05 Corporate Typeface

Interstate Open Sans
AaBbCc1234 AaBbCc1234
Aa Aa Aa Aa
Interstate Light Interstate Light Italic Open Sans Light Open Sans Light Italic
Aa Aa Aa
Interstate Regular Open Sans Regular Open Sans Italic
Aa Aa
13 14
Aa Aa

Interstate Bold Interstate Black Open Sans Semibold Open Sans Semibold Italic
Aa Aa
Open Sans Bold Open Sans Bold Italic
2.7 Brand Identity | Brand Graphic Brand Identity | Brand Graphic 2.7
Brand Graphic The brand graphic is the expression of the brand logo utilized as the aesthetic
element to strengthen overall brand identity. Following is an exercise of the look and Brand Graphic
feel and use of the brand graphic, and its flexibility in relation to several digital and
Print Media environmental graphic design applications. Digital Media & Environmental
Graphic Design
3 x 1.5 x
=x
Artwork |
Folder 06 Brand Graphic Master Altered Altered Altered Altered
1.5 x
(ai,eps,pdf,jpg) Brand Graphic Version 1 Version 2 Version 3 Version 4
(Minimum size)
x x
15 16

* Level/Height of blue bar (X) can be adjusted proportionally to the height of the media.
See page 65 for example.
** This recommendation applies ONLY to digital and environmental graphic design.
2.8 Brand Identity | Brand Strapline Brand Identity | Imagery 2.9
Brand Line Following is an exercise of the placement of brand line within the application
of brand identity. Imagery The following examples of photographs provide a visual guideline for all
communication media.
Recommendation 1 Recommendation 2
People. Innovation. Excellence
Enhancing National Competi

UNIVERSITY A World-class Knowledge Institution
www.binus.ac.id
Recommendation 3
1.5 x UNIVERSITY
Enhancing
National
17 Competitiveness 18
Globally

2.10 Brand Identity | Writing Convention Brand Identity | Third Party 2.11
Writing The writing convention, or the requirement of the way to write the words BINA
NUSANTARA and the names of its business units, is as follows. Third Party Following are stipulations for the application of the BINUS University brand logo when
placed adjacent to logos of third parties.
Convention Co-Branding
USAGE Headline, subhead, footer Body copy BINUS University logo with 2.5 x
co-branding logos =x
BINUS University logo and

BINA NUSANTARA BINA NUSANTARA co-branding logo must look
visually equal.
Co Branding Co Branding Co Branding
Logo Logo Logo
THE BINA NUSANTARA GROUP The BINA NUSANTARA Group UNIVERSITY
BINUS UNIVERSITY BINUS University
Binusian Binusian
19 20
UNIVERSITY

2.12 Brand Identity | Third Party Brand Identity | Third Party 2.14
Third Party Following are directions for the application of the BINUS University brand logo in
connection with the logos of the Departmental Student Associations (Himpunan Third Party Following are the guidelines for the application of sponsor logos, such as those
appearing in marketing collaterals.
Mahasiswa Jurusan-HMJ) and Student Activity Units (Unit Kegiatan Mahasiswa-UKM).
HMJ/UKM Sponsorship
BINUS University logo 2.5

2.5 x BINUS University logo with
with Departmental Student =x sponsorship logos
Associations (Himpunan
Mahasiswa Jurusan-HMJ) and Sponsorship logos must be
Student Activity Units (Unit at the bottom of media.
Kegiatan Mahasiswa-UKM) logo
UKM UKM UKM
Logo Logo Logo
BINUS University logo and HMJ/
UNIVERSITY
UKM logos must look visually equal.
Sponsored by:
=x
Sponsor Sponsor Sponsor Sponsor Sponsor Sponsor
Logo Logo Logo Logo Logo Logo
Height
Sponsor Sponsor Sponsor Sponsor Sponsor Sponsor
Logo Logo Logo Logo Logo Logo 1:10 of media
Color
White 95%
21 22
UNIVERSITY

Sponsored by:
Stationaries Overview Following are the guidelines to ensure the correct and
consistent use of the brand identity, look and feel as well
as the provided artworks.
The guidelines consist of the application of corporate

stationary and corporate communication collaterals.
CORPORATE
STATIONARIES
3.1 Corporate Stationaries | Business Card Corporate Stationaries | Letterhead 3.2
Business Card Letterhead
Artwork | Folder 07 Business card Artwork | Folder 08 Letterhead

(ai,eps,pdf,jpg) (ai,eps,pdf,jpg)
UNIVERSITY
Haris Suhendra
Corporate Communication Manager
UNIVERSITY m. +62815 6789 1011

e. harissuhendra@binus.edu
Head Office
People Jl. K.H. Syahdan No. 9, Palmerah
Business Card Innovation

Excellence
Jakarta Barat 11480, Indonesia
t. +6221 534 5830, 535 0660
Certificate No. AU 98/995 Certificate No. ID 09/01404

f. +6221 539 0244
www.binus.ac.id
Letterhead
People
Size Size Innovation
90 mm x 55 mm 210 mm x 297 mm Excellence
Paper Syahdan Campus Paper

Jl. K.H. Syahdan No. 9 Palmerah, Jakarta 11480, Indonesia
Coronado 270 gsm t. +6221 534 5830, 535 0660 | f. +6221 530 0244
Coronado 104 gsm
Anggrek Campus
Jl. Kebon Jeruk Raya No. 27 Kebon Jeruk, Jakarta 11530, Indonesia
t. +6221 5369 6969, 5369 6999 | f. +6221 530 0244
Kijang Campus
Jl. Kemanggisan Ilir III No. 45 Kemanggisan, Jakarta 11480, Indonesia
t. +6221 532 7630 | f. +6221 533 2985
25 Alam Sutera Campus

Jl. Alam Sutera Boulevard No. 1 Alam Sutera, Tangerang 15325, Indonesia
26

t. +6221 5369 6919 | f. +6221 5369 6919
Head Office
Jl. K.H. Syahdan No. 9
Palmerah, Jakarta 11480
Indonesia
t. +6221 534 5830, 535 0660

f. +6221 530 0244
Certificate No. AU 98/995 Certificate No. ID 09/01404 www.binus.ac.id

3.2 Corporate Stationaries | Letterhead Corporate Stationaries | DL Envelope 3.3
Letterhead DL Envelope
Continuous Page
Artwork | Folder 08 Letterhead Artwork | Folder 09 DL Envelope

UNIVERSITY
UNIVERSITY
People
Size Innovation Size - Closed
210 mm x 297 mm Excellence 230 mm x 110 mm People Head Office
Innovation
Paper Paper Excellence
Indonesia
Coronado 104 gsm Coronado 118 gsm
t. +6221 534 5830, 535 0660
f. +6221 530 0244
www.binus.ac.id
27 28

3.4 Corporate Stationaries | F4 Envelope Corporate Stationaries | F4 Envelope 3.4
F4 Envelope F4 Envelope
Vertical Version Horizontal Version
Artwork | Folder 10 F4 Envelope Artwork | Folder 10 F4 Envelope

(ai,eps,pdf,jpg) UNIVERSITY (ai,eps,pdf,jpg)
Head Office
Indonesia
t. +6221 534 5830, 535 0660

f. +6221 530 0244
www.binus.ac.id
UNIVERSITY
Head Office
Indonesia
t. +6221 534 5830, 535 0660

People f. +6221 530 0244
Size - Closed Innovation Size - Closed www.binus.ac.id
Excellence
330 mm x 220 mm 220 mm x 330 mm
Paper Paper
People
Innovation
Excellence
29 30


3.5 Corporate Stationaries | F3 Envelope Corporate Stationaries | F3 Envelope 3.5
F3 Envelope F3 Envelope
Vertical Version Horizontal Version
Artwork | Folder 11 F3 Envelope Artwork | Folder 11 F3 Envelope

Head Office
Indonesia
t. +6221 534 5830, 535 0660

f. +6221 530 0244
www.binus.ac.id
UNIVERSITY
Head Office
Indonesia
t. +6221 534 5830, 535 0660

People f. +6221 530 0244
Size - Closed Innovation Size - Closed www.binus.ac.id
Excellence
330 mm x 450 mm 450 mm x 330 mm
Paper Paper
People
Innovation
Excellence
31 32


3.6 Corporate Stationaries | Folder Corporate Stationaries | Stamp 3.7
Folder Stamp
VERSION 1 | Usage: More than 4 cm width
45 mm
UNIVERSITY
Artwork | Folder 12 Folder Artwork | Folder 13 Stamp

Head Office People

Palmerah, Jakarta 11480 Innovation
Indonesia Excellence
t. +6221 534 5830, 535 0660
f. +6221 530 0244
www.binus.ac.id
Folder
Size - Closed
230 mm x 335 mm
Paper
Coronado 270 gsm
VERSION 2 | Usage: Equal to 4 cm width down to 2.5 cm as minimum size
25 mm
33 34

Haris Suhendra
Corporate Communication Manager
UNIVERSITY m. +62815 6789 1011

e. harissuhendra@binus.edu
Head Office
People Jl. K.H. Syahdan No. 9, Palmerah
Innovation Jakarta Barat 11480, Indonesia
Excellence t. +6221 534 5830, 535 0660
f. +6221 539 0244
Certificate No. AU 98/995 Certificate No. ID 09/01404 www.binus.ac.id

3.8 Corporate Stationaries | Application Forms Corporate Stationaries | Receipt 3.9
Application Forms Receipt
Artwork | Folder 14 Application Forms Artwork | Folder 15 Receipt

Head Office
Indonesia
People
Innovation
t. +6221 534 5830,
Excellence
+6221 535 0660
f. +6221 530 0244
UNIVERSITY
www.binus.ac.id
RECEIPT
Date
Attention to
Title
Size Company Name

210 mm x 297 mm
Paper Address
HVS 80 gsm
DE S CR I P T I O N
35 Issued by / sign here Received by / sign here 36


Name Name
Receiving time
Marketing Collaterals In order to ensure consistency in the application of
brand identity, the following guidelines set out directions
Overview
for the application of brand identity for communication
materials and other, miscellaneous, items.
BRAND Promotional Items

Overview
COLLATERALS
4.1 Brand Collaterals | Print Ad Brand Collaterals | Flyer 4.2
Print Ad Flyer
Look & Feel Look & Feel
Artwork | Folder 16 Print Ad Artwork | Folder 17 Flyer

UNIVERSITY
Pendaftaran Mahasiswa Baru
Tahun Akademik 2014/2015
Prosedur Pendaftaran Mahasiswa Baru
1. Formulir pendaftaran Binus University | Rp. 250.000,-
2. Membawa 1 materai Rp. 6.000 dan 2 (dua) lembar pasfoto terbaru ukuran 3x4
(Foto menggunakan kemeja tanpa logo OSIS)
3. Surat Keterangan Tidak Buta Warna dari Dokter Spesialis Mata
(khusus pendaftar Desain Komunikasi Visual, Desain Interior dan Arsitektur BINUS
ALAM SUTERA
4. Surat Keterangan Sehat dari rumah sakit atau klinik
mulai beroperasi
(khusus pendaftar Hotel Managment)
SEPTEMBER
People
Innovation
2014
Excellence
Size Size Head Office

LOREM IPSUM DOLOR SIT AMET
A4 - 210 mm x 297 mm People 210 mm x 297 mm
Indonesia
t. +6221 534 5830, 535 0660

Innovation
A3 - 297 mm x 420 mm Paper
f. +6221 530 0244
Excellence www.binus.ac.id
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
A2 - 420 mm x 600 mm Matte Paper 150 gsm nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam,
Paper Head Office

Jl. K.H. Syahdan No. 9 quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure dolor in hendrerit in
Matte Paper 150 gsm Palmerah, Jakarta 11480

Indonesia
vulputate velit esse molestie consequat.
t. +6221 534 5830, 535 0660

f. +6221 530 0244
Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
www.binus.ac.id odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore
te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option
congue nihil imperdiet doming id quod mazim placerat facer possim assum.
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum
claritatem. Investigationes demonstraverunt lectores legere me lius quod ii
legunt saepius. Claritas est etiam processus dynamicus, qui sequitur
mutationem consuetudium lectorum.
39 40

Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer
Pendaftaran sd. : 24 Mei 2014 1
adipiscing elit.
4
adipiscing elit.
GELOMBANG 2 Tes Potensi Keberhasilan : 25 Mei 2014

2 Sed diam nonummy nibh euismod tincidunt 5 Sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam. ut laoreet dolore magna aliquam.
Pengumuman : 28 Mei 2014
3 Erat volutpatt wisi enim ad minim veniam, 6 Erat volutpatt wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper. quis nostrud exerci tation ullamcorper.
JURUSAN | Marketing Komunikasi | Desain Komunikasi Visual | Arsitektur | Desain Interior
Pendaftaran sd. : 6 Juni 2014

GELOMBANG 2B Tes Potensi Keberhasilan : 7 Juni 2014
Pengumuman : 10 Juni 2014
JURUSAN | Teknik Informatika | Sistem Komputer | Sistem Informatika | Akutansi

Komputerisasi Akutansi | Mobile Application and Technology | Teknik Industri | Teknik Sipil
Information System Audit | Accounting and Information System | Manajemen | Marketing
Psikologi | Sastra Inggris | Sastra Jepang | Hotel Managment
4.3 Brand Collaterals | Standing Banner Brand Collaterals | Horizontal Banner 4.4
Standing Banner Horizontal Banner

UNIVERSITY
Artwork | Folder 18 Standing Banner Artwork | Folder 19 Horizontal Banner
Enhancing
National
Competitiveness
Globally People. Innovation. Excellence
A World-class
Knowledge Institution Enhancing National Competitiveness Globally
UNIVERSITY A World-class Knowledge Institution
www.binus.ac.id Certificate No. AU 98/995 Certificate No. ID 09/01404
Size Material
600 mm x 1600 mm Flexi China/Korea
Paper
Albatros 180 gsm
41 42

www.binus.ac.id

4.5 Brand Collaterals | Banners Brand Collaterals | Brochure 4.6
Banners Brochure
Artwork | Folder 20 Banners Artwork | Folder 21 Brochure

UNIVERSITY
2 in 3
BINUS UNIVERSITY
GRADUATES WORK
IN A GLOBAL
ORGANIZATION
OR HAVE BECOME
ENTREPRENEURS
People
Innovation
Excellence
Head Office
Indonesia
t. +6221 534 5830, 535 0660

f. +6221 530 0244
www.binus.ac.id
Material Paper
Flexi China/Korea Cover:
Art Carton 270 gsm
Content:
Matte Paper 150 gsm
INTERNATIONAL EVENTS OUR PROMISE

AND NETWORKING TO GLOBAL CAREER
STAY UP TO DATE WITH
43 44
Lorem ipsudolor sit ame consec adipiscing elit. Integesit
WORLD CLASS ENVIRONMENT amet metus arcu. Vivamus lreet pis vel rutrum placerat.
Nunc nbibenest. Quisque convallis aliquam niut dapibus.
Fusce facilisis, sem et mattis feugiat.
Mique ocus horedium vivividi ius fuidios esuntil horae addum, Lorem ipsudolor sit ame consectetur
se ca es hos etorum se aucem patuus horedium. Bex senternit adipiscing elit. Integesit amet metus
UNIVERSITY UNIVERSITY iam nesum que oc horedium vivivuidios esuntil. arcu. Vivamus lreet purus vel rutrum
Mique ocus horedium vivividi ius fuidios esuntil horae addum,

se ca es hos auciam ofio tem patuus horedium. Bex senternit
placerat. Nunc nec bibenest. Quisque
iam nesum que oc horedium vivivuidios esuntil. Donec nec
Boraus constnox strus bon iscave, coniom senaplinrat destem convallis aliquam niut dapibus. Fusce
gravida nibh. Interdum et malesuada fames ac ante ipsum
paerterescesil hostrudes depinta der, caecribena, nonsiterunu facilisis, sem et mattis feugiat.
primis in faucibus.
con tebatic aperios tandic temquem sulin. Spicaet nerra venti
sulut vicavehebem tand nonsinta.
Boraus constnox strus bon iscave, coniom senaplinrat destem
paerterescesil hostrudes depinta der, caecribena, nonsiterunu Lorem ipsudolor sit consectetur.
con tebatic aperios tandic temquem sulin. Spicaet nerra venti
sulut vicavehebem tand nonsinta. Fusce sit amet lorem tellus.
People People
Aliquam accumsan risus in varius sodales. In non sem sit amet
04 mi consectetur sagittis. Vivamus id augue ut eros consectetur

aliquet quis vitae leo. Quisque ut nibh dui. 05
Innovation Innovation CAREER AND ALUMNI CENTER
B R O S U R TA H U N A K A D E M I K 2 0 1 5/2 0 1 6
B R O S U R TA H U N A K A D E M I K 2 0 1 5/2 0 1 6
Boraus constnox strus bon iscave, coniom senaplinrat destem
Excellence Excellence paerterescesil hostrudes depinta der, caecribena, nonsiterunu
con tebatic aperiondius ac temquem sulin. Spicaet nerra venti
sulut vicavehebtandius nonsinta. Donec sit amet sem feugiat,
fermenteu, tincidunt libero. Interdum et malesuada fames ac
ante ipsum primis in faucibus.
Lorem ipsum dolor. Lorem ipsum dolor. Lorem ipsudolor sit consectetur.
www.binus.ac.id www.binus.ac.id TAHUKAH KAMU?

> HINGGA 79% MAHASISWA BINUS UNIVERSITY TELAH BEKERJA
SEBELUM WISUDA*.
> BINUS CAREER AND ALUMNI CENTER BEKERJASAMA DENGAN LEBIH

Certificate No. AU 98/995 Certificate No. ID 09/01404 Certificate No. AU 98/995 Certificate No. ID 09/01404 DARI 1.000 PERUSAHAAN YANG MENAWARKAN LEBIH DARI 15.000
LOWONGAN KERJA SETIAP TAHUNNYA.
Lorem ipsudolor sit consectetur. Lorem ipsum dolor. Lorem ipsum dolor. * Survey dilakukan hingga Mei 2013
4.7 Brand Collaterals | DVD Case & DVD Cover Brand Collaterals | Poster 4.8
DVD Case & DVD Cover Poster

Artwork | Folder 22 DVD Case & Cover Artwork | Folder 23 Poster

(ai,eps,pdf,jpg) (ai,eps,pdf,jpg) UNIVERSITY
Size
A4 - 210 mm x 297 mm People
Innovation
A3 - 297 mm x 420 mm Excellence
A2 - 420 mm x 600 mm
Paper Pengumpulan Materi dan
Info Lebih Lanjut:
Matte Paper 150 gsm Community Development Center

Binus University
Indonesia
t. +6221 534 5830 - ext. 2171

f. intans@binus.edu
www.binus.ac.id
Ayo Tunjukan Kreatifitasmu
45 Dalam Memerangi Korupsi 46

1. Desain Poster Anti Korupsi (A3)
2. Video Klip Anti Korupsi (Max. 1 menit)
Syarat dan Ketentuan
1. Peserta SMP/SMA. 5. Pengumpulan dalam bentuk:
2. Melampirkan fotocopy identitas dan Desain Poster - Hardcopy • A3 • 150 dpi.
contact number (no. telp dan email). Video Klip - Softcopy dalam CD.
3. Kompetisi Desain Poster : Perorangan 6. Penilaian
Kompetisi Video Klip: Kelompok (5 org). Desain Poster | 70% makna 30% desain
4. Karya diterima paling lambat 10 Feb 2011 Video Klip | 20% durasi 50% pesan
dan minggu ketiga Februari untuk 30% teknis.
presentasi hasil karya yang lolos. 7. Hadiah total Rp. 10 juta dan piagam.
4.9 Brand Collaterals | Pencil & Pen Brand Collaterals | Journal Book 4.10
Pencil & Pen Journal Book

BINUS UNIVERSITY
BINUS UNIVERSITY
UNIVERSITY
47 48

4.11 Brand Collaterals | Notes Brand Collaterals | Mug 4.12
Notes Mug
UNIVERSITY
UNIVERSITY
49 50

4.13 Brand Collaterals | Paper Bag Brand Collaterals | Vehicle 4.14
Paperbag Vehicle
Car - Look & Feel
Artwork | Folder 23 Paper bag
Size
600 mm x 1600 mm UNIVERSITY
Paper
Art Carton 260 gsm
People. Innovation. Excellence UNIVERSITY
51 52

4.15 Brand Collaterals | Vehicle Brand Collaterals | Website 4.16
Vehicle
Bus - Look & Feel
UNIVERSITY
53 54

4.17 Brand Collaterals | Presentation Template
Presentation Miscellaneous
Template
Artwork | Folder 24 Presentation Template (Ppt)
UNIVERSITY Slide Title Open Sans Bold 30pt People

Innovation
Excellence
Subtitle Open Sans Regular 22pt
Body Copy Open Sans Regular 20pt

People
Innovation
Excellence
Estio molorrorem vernatia dis et ute volupta tiaecatis maion pre

modi cider um, nulparuntio eicit doluptatem saerm voluptur solu
ptatur, ime cusa doloria. Tibus, officia aute consequibus, accatur
eriossit liquo est.
Headline Open Sans Bold 32pt Tibus, officia aute consequibus, accatur eriossit liquo est, ullest
Subtitle Open Sans Regular 24pt inistiam lit odican dandebitis modi destius anatur. Tiaecatis maion
pre modi ciderum, nulparuntio eicit doluptatem.
People
Innovation
Excellence
Slide Title Open Sans Bold 30pt People

Innovation
Excellence
Subtitle Open Sans Regular 22pt

People
Innovation
Excellence
Body Copy Open Sans Regular 20pt
Estio molorrorem vernatia dis et ute A World-Class

Slide Title for Page Divider volupta tiaecatis maion pre modi cider
Open Sans Bold 32pt

um, nulparuntio eicit doluptatem saerm Knowledge
voluptur soluptatur, ime cusa doloria.
Institution
Tibus, officia aute consequibus, accatur
eriossit liquo est, ullest, inistiam lit odic
an dandebitis modi destius anatur.
55
4.1 Brand Collaterals | Email Signature Brand Collaterals | Student Card 4.19
Email Signature Student Card
Artwork | Folder 25 Email Signature (psd) Artwork | Folder 26 Student Card

(ai, eps, pdf, jpg)
Size UNIVERSITY
85 mm x 55 mm
Material People. Innovation. Excellence
PVC Card
Best Regards, Keyra Putri Wicaksana
Haris Suhendra
1900956962 Member Since: 09/14
Corporate Communications Manager
Binus University Head Office

Jl. K.H. Syahdan No. 9, Palmerah, Jakarta 11480, Indonesia
t. +6221 534 5830, 535 0660

f. +6221 530 0244
57 www.binus.ac.id
58

Make Award ke-8
membawa Binus University pada ajang
ASIAN MAKE
People. Innovation. Excellence 8 Agustus 2014 , Bali Room - Kempinski Hotel Indonesia
4.20 Brand Collaterals | Uniform Brand Collaterals | Certificate 4.21
Uniform Certificate
UNIVERSITY
CERTIFICATE OF PARTICIPATION
This certificate is presented to
Sartika Kurniali, S.Kom., MMSI.

In recognation and sincere appreciation for your contribution
as Instructor of One Day Seminar:
HOW TO BECOME A DIGITAL SECTRETARY

Size
Jakarta, 11 July 2014
297 mm x 210 mm
Joseph Wibowo Center (JWC) Campus Binus University
Paper
Coronado 270 gsm
Judi Arto Ina Sosrodihardjo

Marketing Director of BINUS Group Chairman of ISI cabang Jakarta
Member of the Association of Secretaries and Administrative Profesionals in Asia Pacific

Affiliate of the International Association of Administrative Professionals
59 60

Environmental
Graphic Design
Overview
Environmental graphic design plays an

important role as the brand identity touch
point that can be easily accessed.
For that reason, all utilization must be

properly monitored for discipline and
appropriate application. The following
ENVIRONMENTAL
exercise sets out the level of flexibility
allowed in the application of brand identity
for environmental graphic design needs.
GRAPHIC DESIGN
5.1 Environmental Graphic Design | Directory Environmental Graphic Design | Wayfinding 5.2
Directory The size can be adjusted according to the site conditions.

Wayfinding The size can be adjusted according to the site conditions.
Floor
Floor
Directory
Directory
1 J1A
1 J1A - K1F
J1A - K1F Library
Library Lecture’s Room K1F
Lecture’s Room Meeting Room J1A
Meeting Room
Computer Lab Computer Lab
ATM ATM K1F Library
2 2
Library
J2A - K2F Lecture’s
Library
Lecture’s Room
J2A - K2F Lecture’s Room
Library Room
Meeting Room
Computer Lab Lecture’s Room
ATM Meeting Room Meeting
Room
Meeting
Computer Lab
Room
3 ATM
J3A - K3F Lab
Library
Lecture’s Room
Meeting Room
3 Restrooms
Lab
Computer Lab J3A - K3F
ATM Library
ATM
Lecture’s Room Restrooms
Meeting Room
Computer Lab
ATM ATM
63 64

5.3 Environmental Graphic Design | Room Plaque Environmental Graphic Design | Toilet Room Plaque 5.4
Room Plaque The size can be adjusted according to the site conditions.
Toilet Room The size can be adjusted according to the site conditions.
Look & Feel Plaque

Look & Feel
Restrooms
Room
J1A Restrooms
Room
J1A
65 66

5.5 Environmental Graphic Design | Indoor Parking
Indoor Parking The size can be adjusted according to the site conditions.
Look & Feel
Parking
ExitParking
2A
Parking
P2
Zone 01
2B 2B
Zone 02 Zone 01
2C
2C Zone 01
Zone 02
67
2A
Zone 01

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Binus Brand Guideline

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Introduction

These brand guidelines are meant to provide a

The purpose of these brand guidelines is to develop

These guidelines cover the core aspects related

38. Marketing Collaterals Overview

33. Folder 62. Environmental Graphic P2

34. Stamp Design Overview 2B 2B

36. Receipt 64. Wayfinding

Brand Brand architecture is a system that organizes brands,

The BINA NUSANTARA brand architecture clarifies

individual business units, as well as the relationships

Brand Brand architecture is a system that organizes brands,

development and design, and remind internal and

individual business units, as well as the relationships

Binus University Brand Guidelines

BINUS University brand identity is the most recognizable

BINUS University Brand Guidelines

Artwork | Folder 03 Signature Lockup

Max. 20 characters Max. 23 characters

Non Academic 2x Layer 1 | Center / Division

BINUS University Brand Guidelines

Max. 20 characters Max. 23 characters

Artwork | Folder 04 Colors

BINUS University Brand Guidelines

1. Red 2. Orange 3. Grey 4. Black 5. Blue

C0 M95 Y95 K10 C0 M55 Y100 K0 C0 M0 Y0 K50 C0 M0 Y0 K100 C95 M20 Y0 K0

BINUS University Brand Guidelines

Artwork | Folder 05 Corporate Typeface

BINUS University Brand Guidelines

BINUS University Brand Guidelines

People. Innovation. Excellence

Enhancing National Competi

People. Innovation. Excellence

BINUS University Brand Guidelines

BINUS University logo and

THE BINA NUSANTARA GROUP The BINA NUSANTARA Group UNIVERSITY

BINUS UNIVERSITY BINUS University

BINUS University Brand Guidelines

BINUS University logo 2.5

BINUS University Brand Guidelines

The guidelines consist of the application of corporate

Business Card Letterhead

Artwork | Folder 07 Business card Artwork | Folder 08 Letterhead

UNIVERSITY m. +62815 6789 1011

Business Card Innovation

Certificate No. AU 98/995 Certificate No. ID 09/01404

Paper Syahdan Campus Paper

25 Alam Sutera Campus

BINUS University Brand Guidelines

t. +6221 534 5830, 535 0660

Certificate No. AU 98/995 Certificate No. ID 09/01404 www.binus.ac.id

Artwork | Folder 08 Letterhead Artwork | Folder 09 DL Envelope

Certificate No. AU 98/995 Certificate No. ID 09/01404

BINUS University Brand Guidelines

Artwork | Folder 10 F4 Envelope Artwork | Folder 10 F4 Envelope

t. +6221 534 5830, 535 0660

t. +6221 534 5830, 535 0660

Size - Closed Innovation Size - Closed www.binus.ac.id

BINUS University Brand Guidelines

Certificate No. AU 98/995 Certificate No. ID 09/01404

Artwork | Folder 11 F3 Envelope Artwork | Folder 11 F3 Envelope

t. +6221 534 5830, 535 0660

t. +6221 534 5830, 535 0660

Size - Closed Innovation Size - Closed www.binus.ac.id