Unit 23 – Personal Media Profile

M2: Legal and ethical requirements for the repurposed content

Legal
Key Word Definition Law/Body Main Components
Copyright Copyright is legal right that grants the creator of original Copyright Act 1988 Copyright was
work exclusive rights for its use and distribution. introduced to
Patent is the license conferring a right or a title for a set Patent Act 1977 protect the
period, this is exclusive to right of excluding others from intellectual property
Patent making, using, or selling an invention. and original ideas
Resource: from being used by
https://www.copyrightservice.co.uk/copyright/intellectual_property other people. Some
examples could be
songs, films and
video games.
It is illegal to copy
or share
copyrighted content
without permission.
Trademarks Trademark is used to protect the idea of user like slogan Trademark Act 1994 This is used to
or logo to promote their company, with the trademark protect the
people will be able to identify certain peace of product or individual’s logo or
services that are offered by that business. slogan that
Resource: represents that
https://en.wikipedia.org/wiki/Trademark company. A
trademark is used
to uniquely identify
a company or
service provider.
Impact on your work
If I have copyrighted my
work that I have
created, it would
prevent people from
using it without my
permission. If I would
use the additional
content, I would have to
contact them and ask
their permission to use
it legally. I may also
have to pay for the use
of images. This can be
made easier with the
use of services such as
iStock.
This is greatly affecting
my work because I
have created my logo
from the scratch and it
would represent my
company and people
can identify my services
that I offer. I must also
ensure that the graphics
I create a different to
previous products to
 Unit 23 – Personal Media Profile
M2: Legal and ethical requirements for the repurposed content

avoid confusion or
possible prosecution for
breach of trademark
laws.

Data Security Data security is referring to protecting the digital privacy Data Protection Act Protect the user’s If in my services I would
measures that are applied to prevent unauthorized 1998 data from being require the client’s data
access to computer, databases and website. Data used by other to to complete some sort
security also protects data from corruption. gain unauthorized of transaction I would
Resource: access. have to keep the client’s
https://www.techopedia.com/definition/26464/data-security data safe at all times, if
I fail to comply I would
be fined or even
prosecuted and put to
jail.

Trading The Trading Standards means that the local government The Consumers The agency In my work this would
Standards department is responsible for protecting the rights of Rights Act 2015 protects the affect the end result of
consumers this is means that they will check if the consumer’s rights my services if the client
trading is fair and making sure that goods are safe. and investigating isn’t happy with the
Resource: consumer services that I have
lexicon.ft.com/Term?term=Trading-Standards complaints and provided them with,
conducting routine then they would have
inspection of
 Unit 23 – Personal Media Profile
M2: Legal and ethical requirements for the repurposed content

businesses for every right to complain

compliance with about the end product.
legislation.
Ethical
Key Word Definition Law/Body Main Components Impact on your work
Censorship Censorship is the suppression of speech, public Censorship of This prevent the This would mean that I
communication or other information, on the basis that Press Act 1799 public from should be careful about
such material is considered objectionable, harmful and accessing any what I publish in my
even sensitive. Blocking the misleading political views sensitive content website so I do not
that is determined by government authorities or by what would mislead provide any sensitive
community consensus. (ASA) or Advertising Standards or ever harm them in views or believes that
Agency looks at what products are suitable for some way. This may be sensitive and
advertising to the public. prevent people from cause some
Resource: following or believing controversy.
https://en.wikipedia.org/wiki/Censorship in negative views.
This choice is made
by the government,
which decides what
would be harmful for
the public.
Objectification Objectification is the act that treating someone as an Objectification, This can be used to I should be careful
object this is mostly aimed at women by showing sexual Sexual portray people, about the images that I
objectification. This act is seen as treating a person as a Objectification and mostly women in a use to advertise so it
mere object of sexual desire. This could be a part of Dehumanization. bad way showing does not offend anyone
dehumanization the act of disavowing the humanity of that they are a that I have objectifiy
others. This can also be aimed at men by portraying sexual object and someone in my work.
them as being muscular and use their physic as a way of this would obviously
selling product. cause offence.
Resource:
 Unit 23 – Personal Media Profile
M2: Legal and ethical requirements for the repurposed content

https://en.wikipedia.org/wiki/Objectification