Theoretical background

What is perception?

A perception is a process by which people get sensory inputs from the sensory organs and translate
into unifies view around the world.

Perception is the process of which inputs are regarded, understood and interpreted by an individual.

Anon, Study of Relationship between Brand Perception and Purchase Behaviour of Consumer A
Case of Paint Industry Available at: https://www.researchgate.net/publication/260422976