Delivering the

productivity and time

saving benefits of
mobility

Sarah Probert
Director, EMEA Marketing
Research In Motion

All Information Strictly Confidential for RIM Use and Employees Only
 Agenda

• BlackBerry overview
• The way we live and work today
• Mobility: the benefits for your business
• Mobility and the enterprise
• Mobility and SMBs
• Deployment: secrets to success

All Information Strictly Confidential for RIM Use and Employees Only
 BLACKBERRY OVERVIEW

All Information Strictly Confidential for RIM Use and Employees Only
 BLACKBERRY MILESTONES

16 MILLION THUMBS AND COUNTING…

1987 RESEARCH IN
MOTION (RIM) FOUNDED BlackBerry Subscribers
IN WATERLOO, CANADA
9,000,000
1997 RIM IPO TORONTO 8,000,000
STOCK MARKET 7,000,000
6,000,000
1999 RIM LAUNCHES 5,000,000
FIRST BLACKBERRY 4,000,000
3,000,000
1999 RIM IPO NASDAQ 2,000,000
1,000,000
2001 BLACKBERRY 0
INTRODUCED IN EUROPE Feb Feb Feb Feb Feb Feb Feb YTD
'00 '01 '02 '03 '04 '05 '06 '07

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 BLACKBERRY OVERVIEW

MOBILITY BEYOND EMAIL

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 THE WAY WE LIVE AND WORK

All Information Strictly Confidential for RIM Use and Employees Only
 THE BENEFITS OF MOBILITY

All Information Strictly Confidential for RIM Use and Employees Only
 MOBILITY FOR THE ENTERPRISE

All Information Strictly Confidential for RIM Use and Employees Only
 MOBILITY FOR SMBS

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 DEPLOYMENT:
EVOLUTION NOT REVOLUTION
Number of
Employees,
Assets
Mobile Email Will Facilitate This Transition

Holistic Mobility

Strategic Mobility

Opportunistic
Mobility

Today + 3 years 3 to 10 years 10+ years

Time / Company Evolution

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Source: Yankee Group 2006
 DEPLOYMENT - SECRETS TO SUCCESS

• Easy to use
• Meet real needs
• Think about tomorrow
• Security, security, security
• Calculate ROI

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 PERSONALISATION
CUSTOMISATION IS KING

BLURRING
BOUNDARIES:

PERSONAL VS
PROFESSIONAL

INDIVIDUAL VS IT
MANAGER

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