Iet Report Pavithra New

ROOTS INDUSTRIES INDIA LIMITED
S.NO MODULES PAGE NO
1 INTRODUCTION
2 PRODUCTS OF THE COMPANY
3 PROFILE OF THE DEPARTMENT
4 ORGANISATIONAL STRUCTURE
5 USP DESING AND IMPLEMENTATION
6 SPECIALISED DEPARTMENT
7 STRATERGY OF EVENTS
8 EXPORT AND IMPORT ACTIVITIES
9 WORK FLOW CHART
10 SOFTWARE USED
11 FINANCIAL ASSESSEMENT
12 SWOT ANALYSIS
13 SNAP SHOTS
14 CONCLUSION
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SRI KRISHNA COLLEGE OF ARTS AND SCIENCE|2017-2020|
INTRODUCTION
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In a country that used the automobile horn almost as much as the brake, it was a tough
challenge to create durable, reliable and good sounding auto horns in the 1970s. The
development of Roots Electric Horns took almost a decade to attain fruition. In the meantime,
the company made inroads into the air horn market with the first-of-its-kind electric air horns.
Today, Roots horns find pride of place in the world’s most trusted automobile brands and is
the eleventh largest auto horn manufacturer in the world. Captive component manufacturing
arms to sustain the group’s commitment to quality became imperative as market demands grew.
Roots Cast, Polycraft and Precision Engineering were the result of this initiative—to remain
both, self-reliant and competitive. In time, each of these divisions grew to build an external
customer base as well. Today, in addition to catering to some of the world’s most trusted
automobile brands, Roots companies such as the tooling division, also deliver critical
components to aerospace and medical instrumentation sectors. Roots MultiClean Limited was
conceived to deliver world class mechanised cleaning solutions to the Indian manufacturing
and service industry. A technical partnership with Hako, Germany opened global market
opportunities for this division.
Today, RMCL is at the forefront of India’s mechanised cleaning industry, besides garnering
global share. Education and health care are two important service avenues of the Roots Group.
Satchidananda Jyothi Niketan is a school built on traditional values espoused by Sri Swami
Satchidananda. RK Nature Cure Home was established in 1984 and functions on the principles
of Naturopathy. Thousands of people from all walks of life and different parts of the world
have discovered a healthier, safer way of life, by following the principles and methods
practiced here. Four decades on, the Roots Group continues to deliver on its promise of quality
without compromise. In a variety of ways, its technology and talent continue to add value to
life to all its stakeholders.
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COMPANY PROFILE
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COMPANY PROFILE
ROOTS INDUSTRIES INDIA LTD (RIL) is a leading manufacturer of

horns in India and the 11th largest horn manufacturing company in the
world, Head quartered in Coimbatore, India.
ROOTS have been a dominant player in the manufacture of Horns, Casting products,
Industrial cleaning machines, Precision products and other products like Electronic Horns,
Brake Shoes, Brake Pads, Halogen Lamps, Relays, Melody Makers, Roots Parking Guide
System, Piston & Rings, Flashes, etc.,
Since its establishment in 1970, ROOTS had a vision and commitment to produce and
deliver quality products adhering to International standards. With a strong innovative base and
commitment to quality ROOTS has occupied a key position in both International and domestic
market as suppliers to leading OEMS and aftermarket.
RIL is the first Indian and first manufacturing company in the world to get ISO/TS 16949
Certification based on effective implementation of QS 9000 Certification and VDA 6.1
Certification. Other certifications like E – Certification from Europe, ISO 14001 Certification,
and Q1 Certification add crowns to it.
Their competitors include Bosch, Lucas-TVS, Minda Industries, Harley & Co, Vibrant
Auto components, National Electric company, etc.,
Its customers include the massive automobile giants like Mercedes, Ford, Mitsubishi,
Mahindra & Mahindra, Toyota, Fiat, Tata Motors, Bajaj Tempo Ltd, Kinetic Honda, TVS,
Leyland, etc., Regardless of the vehicle you drive - from a Tata Motors truck to a Mercedes car
- chances are that you will be using a made-in-Coimbatore horn.
Roots Industries India Limited, one of the eight companies under the Roots group, has
been making electric horns since it started operations in 1970 as American Auto Service.
Besides a variety of horns, the Roots group now manufactures various auto accessories,
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including halogen headlamps and fog lamps and parking and reversing sensors. Its clients
include such big names as DaimlerChrysler, Mitsubishi, Mahindra and Mahindra, Toyota
Tata Motors, TVS Motor Company and Piaggio. Roots products find their way to the United
States, Europe, West Asia and Africa.
Thriving on high-end research and diversification, the Roots group also manufactures a
range of non-automotive products, including cleaning equipment, castings and precision tools.
The group is constantly innovating and developing original technology.
The technical collaboration with Bosch SA for auto products in 1995 sets the group on the
path of sustained technical growth. It also has collaboration agreements with other German
companies for non-auto products - with Hako for multicleaners and Zinser for textile
machinery. The Roots group's obsession with technology is evident from the range of the state-
of-the-art tools it uses for R&D - solid modelling, hard prototyping, drafting and graphics. Its
metrology laboratory is a comprehensive calibration-cum-consultancy Centre that offers
electrical, mechanical, pressure and vacuum calibration. It also offers specialized CAD/CAM
consultancy services for a range of products and industries
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ROOTS GROUP OF COMPANIES
The companies are viz.,
1. Roots Industries India Limited

2. Roots Auto Products Private Limited
3. Roots Multi Clean Limited
4. Roots Cast Private Limited
5. Roots Precision Products Private Limited
6. Roots Metrology Laboratory
7. Roots Polycraft
8. R K Nature Cure home
9. SatchidanandaJothiNikethan International School
10. Integral Yoga Institute
11. Roots Industries Malaysia Sdn, Bhd.
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Roots Industries specializes in the manufacture of a wide range and line-up of automobile
horns. Roots is a leading supplier to all the major vehicle manufacturers like Ford, Daimler
Chrysler, Mitsubishi Lancer, Mahindra & Mahindra, Toyota, Tata Motors, Fiat Uno and Siena,
TELCO, TVS Motor Company, Kinetic Honda, etc.
Roots Industries places a premium on original technology and innovation Roots'

indigenous talent has kicked off a spree of growth unmatched in the history of automobile OE
manufacturers.
ROOTS AUTO PRODUCTS PRIVATE LIMITED
Roots Auto Products Private Limited (RAPPL), the largest supplier of Air Horns in India
caters to the needs of several OEMs: Ashok Leyland, Caterpillar India, JCB and Escorts. Roots
Air Horns also find a place of pride in Passenger vehicles, Trucks, Earth Moving equipment,
Material Handling equipment, etc. Roots Air Horns are exported to countries in North America,
Europe, Middle East, Africa and SAARC region.
ROOTS MULTICLEAN LIMITED
The genesis of Roots Multi Clean Ltd., (RMCL) is due to the vision of the promoter of
Roots group of company about the requirement of sophisticated cleaning equipment in the
country following globalization of business and entry of Multi Nationals who have very high
standard of housekeeping. RMCL, situated in the suburbs of Coimbatore, is a Joint Venture
with HakoWerkeGmbh& Co., Germany.
It commenced manufacture of cleaning equipment in early 90s at its modern factory

located amidst natural greenery. RMCL is the sole representative of HakoWerkeGmbh&
Company's entire range of cleaning equipment for India and SAARC countries. To improvise
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and facilitate a better service to its customers, RMCL has established Regional offices in all
Metros and a huge dealer network in bigger Cities and States.
The superior quality products and the added advantage of good after sales service has
established the company as the country's largest manufacturer of floor cleaning equipment.
RMCL started the manufacture of mechanized cleaning equipment in the early 1990s through
a techno-financial collaboration with HakoWerke, Germany. The alliance became one of the
most successful in the Indian industry.
Today, in India, RMCL is the largest manufacturer and exporter of cleaning equipment. A
state of the art manufacturing facility and a comprehensive marketing and After Sales Service
network, enabled the company to deliver optimum solutions for customer’s cleaning needs.
Products from RMCL are built around eco friendly concepts and comply with international
quality and safety norms
Today, RMCL has grown into a leader in the Indian cleaning equipment manufacturing
industry and has a significant market presence in the world market. Its domain expertise spans
design, development and manufacture of cleaning equipment.
Strategic alliances have strengthened its presence and broadened the scope of its product
offerings. RMCL is also the exclusive representative in India for several well known and
specialized manufacturers of cleaning equipment across the world.
The company derives its strength from an experienced talent repository, comprising
experts in technology, product design and development, research, manufacturing and
marketing.
ROOTS CAST PRIVATE LIMITED
Roots Cast Pvt. Ltd., (RCPL) (formerly known as Aruna Auto Castings Private Limited)
was established in 1984 to meet the captive requirements of the Roots group. With its ever
probing eye on the needs of the market, the company in the late 80s expanded its operations to
manufacture High Pressure Die Cast Aluminum and Zinc components to the exacting needs of
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various customers in Automobile and Textile Industries with a high degree of Quality and
Perfection.
RCPL now has established itself as a major player in the die cast component
manufacturing thanks to the expertise built in the core activities like tool design, tool making
and pressure die cast component manufacturing. RCPL supplies machined castings and
subassemblies as per customer requisitions.
ROOTS PRECISION PRODUCTS PRIVATE LIMITED
Roots Precision Products was established in 1987 to address the in-house tooling needs of
the diverse industries in Roots group. Owing to continuous improvement and investment into
better resources, the company has become self-sufficient. It is catering to the needs of various
industries. RPP acts as a one-stop solution for tooling and precision machining.
ROOTS METEOROLOGY LABORATORY
Roots' state-of-the-art Metrology Laboratory is a comprehensive calibration centre in South

India that offers mechanical, electrical, torque, pressure and vacuum calibration instruments -
all under one roof. The laboratory is equipped with advanced facilities traceable to national /
international standards. RMTL is accredited by National accreditation Board for Testing and
Calibration laboratory as per ISO/IEC 17025: 2005 standards in the field of Mechanical –
Dimensions, Pressure/Vacuum, & Force.
The laboratory offers on-site calibration facility and serves the industry to
1. Calibrate surface table
2. Coordinate measuring machine
3. Profile projector
4. Toolmakers Microscope
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5. Pressure switches
6. Pressure gauges
7. Temperature indicators
8. Temperature sensors/scanners
9. Electronic transmitters
10. Pressure reducing valves, Ovens, etc.
The expertise of the laboratory has attracted many renowned Public and Private Sector
undertakings.
ROOTS POLYCRAFT
Roots Polycraft (PC) was established in 1988 to manufacture precision plastic

components. It is equipped with latest microprocessor injection molding machines to maintain
consistent process parameters.
Over the years, Polycraft has gained skills and unique techniques to manufacture small
and medium size components for Automotive, Pump, Textile, and Medical Industries besides
meeting the captive requirements of Roots Group. Being fully equipped to provide the best
service, Polycraft has satisfied customers who have helped augment its technological advances.
The Company's commitment towards the customer is demonstrated with quality products
and service. This has resulted in continuous growth and product diversification. The process is
closely monitored with proven techniques to obtain consistently good quality parts.
R K NATURE CURE HOME
R. K. NATURE CURE HOME is the brainchild of Dr. KrishnaswamyGounder. The

Home was inaugurated and blessed by His Holiness, Sri Swami SatchidanandaMaharaj,
Yogaville, Virginia, USA. For the past 20 years, RK Nature Cure Home has treated thousands
of people including eminent personalities from USA, France, Italy, Singapore, The Gulf
Countries, Germany and UK.
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R. K. Nature Cure Home was established way back in 1978 by Dr. R.

KrishnaswamyGounder - a strong believer of Naturopathy - with a high goal of promoting
health in each and every individual through Naturopathy and Yoga.
Started with a capacity of just 20 beds, R K Nature Cure Home has grown into a full-
fledged centre with 60 beds, capable of meeting the ever-increasing health needs of the people.
This new building was inaugurated by H. H. Sri. Swami SatchidanandajiMaharaj, U.S.A., on
4th March 1984. This home is built in an ideal location, has adequate and well-furnished
accommodations like General Ward, Special Ward, Regular and Delux Cottages A/c. for
inpatient treatment. This RK Nature Home, a leading Nature Cure Centre in Tamil Nadu, has
a history of over 24 years of treating suffering humanity, scientifically based on Naturopathic
principles and educating them in managing day to day health problems.
SACHIDANANDA JOTHI NIKETHAN INTERNATIONAL SCHOOL
The school, SatchidanandaJothiNikethan, is a Matriculation, English medium, co-

educational, residential public school, secular in nature, which lays emphasis on our great
Indian culture, high moral values and universal brotherhood.
It provides, in addition to high quality education, excellent facilities for various Co-Curricular
Activities, Computer Education, Art, Yoga, Swimming, Karate, Music, Dance, Ham Radio and
various other club activities.
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THE FOUNDER
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THE FOUNDER
An obsessive hobby went into the making of this self-made industrialist. Born in an
agricultural family, young Mr. K. Ramasamy had a great interest in repairing automobiles.
This led to his getting the master's degree in Automobile Engineering from Lincoln Technical
Institute, USA in 1969 and developing a unique Radiator Coolant Recovery System, which is
today standard equipment in almost all vehicles manufactured by the advanced countries. In
1970, Mr. K. Ramasamy promoted M/s. American Auto Service, which was taken over in 1992
by Roots Industries Private Limited, a company promoted by Mr. K. Ramasamy.
This company entered into technical collaboration with Robert Bosch, the world leaders
in auto electrical to manufacture all the range of Bosch Horns.
Mr. K. Ramasamy had a very inquisitive and innovative temperament. This led to his
having many firsts in his distinguished career. Servo brakes were designed for the first time in
India by Mr. K. Ramasamy. He designed the first high frequency Wind Tone type horn which
was smaller and lighter than conventional horns. Besides all the other firsts, Mr. K. Ramasamy
introduced electronically controlled Musical Air Horns for the first time in the World. The
thirst for innovation and drive to move forward, led to the establishment of a die casting unit
to meet the captive requirement of ROOTS.
In 1987, Mr. K. Ramasamy set up a full-fledged modern tool room equipped with the
latest machines for the manufacture of precision tools and dies. He promoted Roots Multiclean
Ltd., a joint venture in Techno-financial collaboration with M/s. HakoWerke GmbH, Germany
to manufacture world class Industrial Floor Care and Floor Cleaning Equipment’s.
RMCL is successfully spreading the concept of Mechanized Cleaning in India and also
exports its products to various countries like Australia, Britain, Germany, Japan Singapore,
etc.,
Mr. K. Ramasamy can very proudly claim that he is a self-made industrialist and in
recognition of the same, he has been conferred the Udyog Shree Award in the year 1990. He
has also been awarded the Udyog Rattan Award by the Institute of Economic Studies in the
year 1991. Mr. K. Ramasamy has been awarded UdyogPatra Award by the Institute of Trade
and Industrial Development Delhi in the year 1992 in recognition of being a self-made
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industrialist and also his contribution to the economic development of the country along with
BharatiyaUdyogJothi Award instituted by the Indian Institute of Entrepreneurship
Development, Delhi.
Mr. K. Ramasamy has been conferred the Vikas Rattan Award and the Gem of India
award. He has been awarded Udyog Gaurav Award by All India Organization of
Entrepreneurship Confederation.
Roots Industries has been awarded the American International Quality Award in 1994 by
Fulham Geissler Associates, USA. Mr. K. Ramasamy was Chairman of the Confederation of
Indian Industry Coimbatore. Besides this, he lends his leadership to a lot of other social
organizations and his dynamic presence is a driving force behind all the group companies of
Roots.
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VISION OF THE COMPANY
To make a clear difference as a responsible corporate entity that is committed to

technological, social ethical and environmental betterment it believes its achieve this through
• Sustaining a lead position as a trusted solution provided to customers.
• Adding value in every way from technology to quality to customer relations.
• Creating free spirited, intellectually challenging work culture within the organization.
• Ensuring individual social responsibility plays a collective role in building impactful

corporate social responsibility.
The management's role at Roots Industries is to empower employees to believe in the

power of ideas - a culture we call Ideapreneurship. Helping customers from all spheres of
work, Ideapreneurship are transforming global businesses one relationship at a time.
MISSION OF THE COMPANY
 The mission of Roots has always been to locate and to mould exceptional
leaders and private with all the sincere effort that solid basics to extend
organization solutions to customers worldwide and there by enhance the
Roots competitive advantage.
 The company does so thought long team and deeply committed human
relations based on the key values like Activity focus, Discipline,
Experience, Innovation, Integrity, Introspection, Professionalism, Quality
Culture and Team Work.
 To be valued as a company that understands quality and integrates it with every level
and to assume leadership by offering more value.
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QUALITY POLICY / PROCESSES
They are committed to provide world-class products and services with due concern for
the environment and safety of the society.
Roots Industries India Limited - Quality Policy
This will be achieved through total employee involvement, technology up gradation, cost
reduction and continual improvement in
1. Quality of the products and services
2. Quality Management system
3. Compliance to QMS requirements Quality will reflect in everything they do and think
4. Quality in behaviour
5. Quality in governance
6. Quality in human relation
QUALITY - AN ALL-PERVASIVE ENTITY
Roots is committed to manufacture customer-centric and technology-driven products on

par with international quality standards. For example, the horns manufactured undergo a
rigorous life-cycle test and are subjected to an endurance of over 200,000 cycles of
performance while the industry norm requires only 100,000.
What's more, Roots believes in a quality culture that goes beyond just products. Equal
emphasis is given to quality in human relation and quality in service. Roots in its journey
towards Total Quality Management have reached important milestones:
1) ISO 9001
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2) QS 9000
3) VDA 6.1
4) ISO/TS 16949 and
5) ISO 14001 Certification
At present it is in the process of obtaining NABL accreditation for our Metrology lab. The
Group's TQM policy has a well-integrated Quality Circle Movement with active employee
participation at various levels.
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PRODUCTS OF THE COMPANY
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PRODUCTS OF THE COMPANY
HORNS
CASTING PRODUCTS
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INDUSTRIAL CLEANING MACHINES
PRECISION PRODUCT
HALOGEN LAMP
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PISTON AND RING
MELODY MAKER
RELAY
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LIGHTING PRODUCTS
ALTERNATORS
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STARTER MOTORS
BATTERIES
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PROFILE OF THE DEPARTMENTS
PROFILE OF THE DEPARTMENTS
PRODUCTION DEPARTMENT
PRODUCTION DEPARTMENT OF HORN DIVISION OF ROOTS INDUSTRIES

INDIA LTD comprises of the following sections viz.,
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 Press shop
 Coil Winding
 Assembly Division
MARKETING DEPARTMENT
Marketing is essentially about marshalling the resources of an organization so that they

meet the changing needs of customers on whom the organization depends. As a verb, marketing
is all about how an organization addresses its market.
MARKET
REPLACEMENT ORIGINAL EXPOPRT

EQUIPMENT
PURCHASE DEPARTMENT
On receipt of the plan made in by the production department the purchase department would
acquire the necessary raw materials to the production process. It comprises of the following
steps.
Flow of processes in the Purchase Department
BILL OF MATERIAL
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VENDOR
EVALATION
TEAM OF ENGINEERS
RISE ENQUIRY
EVALUATION
PURCHASE ORDER
INFORMATION TECHNOLOGY
Organizational chart of Information Technology
INFORMATION TECHNOLOGY
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IT1/ SAP IT2 / DSO IT3 / HW
SAP MM SAP SAP PP s/w PROJECT SAP SD
Roots industries being integrated by SAP while other companies under the roots group
integrated by an in-house developed software RIMS (Roots Integrated Management System).
RIL – SAP
Comprises of three defined servers namely.,
Development server- Where the consultants do all customization / configuration
 Application server- Where the consultants do all customization / configuration

 Production / database server- Where users will do their routine tasks.
FINANCE DEPARTMENT
The finance department is the department or committee which manages the money used
in an organization.
FINANCE FUNCTIONS
1. Budget preparation
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2. Budget administration
3. Cost allocation
4. Accounts payable
5. Payroll
6. Fringe benefits
7. Grants administration
8. Monitoring service providers
9. Technical assistance to service providers
10. Contract administration
11. Billing
12. Property inventory
13. General accounting records
14. Fixed assets records
15. Custody of funds
16. Distribution of pass-through funds
17. Cash flow
18. Investments
19. Debt administration
20. Risk management
21. Internal financial reports
22. External financial reports
23. Statutory reports
24. Tax reports
HUMAN RESOURCE
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Human Resource is a term used to describe the individuals who comprise the workforce
of an organization, although it is also applied in labour economics to, for example, business
sectors or even whole nations. Human Resource is also the name of the function within an
organization charged with the overall responsibility for implementing strategies and policies
relating to the management of individuals (i.e. the human resources). This function title is often
abbreviated to the initials “HR”.
Human Resources may set strategies and develop policies, systems and processes that
implement these strategies in a whole range of areas. The following are typical of a wide range
of organizations:
1) Recruitment, selection and on boarding (resources)
2) Organizational design and development
3) Business transformation and change management
4) Performance, conduct and behaviour management
5) Industrial and employee relations
6) Human resources (workforce) analysis and workforce personnel data management
7) Compensation, rewards, and benefits management
DUTIES AND RESPONSIBILITIES
a. To see that cordial industrial relationship is maintained
b. To see whether the standing orders are strictly followed
c. In case of any disputes it is the duty of the Head- Corporate HRD to see that the matter is
settled amicably
d. He wants to play a role of Liaison officer between the Management and Worker
RECRUITMENT
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Employee recruitment forms a major part of an organizations overall resourcing strategies,

which identify and secure people needed for the organization to survive and succeed in the
short – medium term. Recruitment activities need to be responsive to the ever increasingly
competitive market to secure suitably qualified and capable recruits at all levels.
1. Application blank
2. Paper advertisement
3. Campus interview
4. Internal and External sources
5. Manpower consultants
SELECTION
a) Age
b) Communication skills
c) Physical stamina
d) Leadership skills
e) Social and Human relation skills
f) Formal education
g) Technical education
h) Practical/ Previous experience
i) Social status
j) Suitability to the post
PROMOTION
It is based on organisational needs
It is based on skills required. It is based on the Manpower Requirement
TRAINING FOR EMPLOYEES
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1. Identification of training needs
2. Identification of skills requirement
3. Analysing present assignment
4. Analysing available potential
5. Analysing job requirement
SKILLS REQUIRED FOR MANAGER
a. Communication skills
b. Managerial skills
c. Experience and knowledge about the work
d. Interpersonal skills
PERFORMANCE APPRAISAL
Performance appraisal is done in all levels (Executives, Staffs, Workers, Trainees and
Apprentices).
i. Periodical appraisal
ii. Reporting officers
iii. Head of Departments
iv. HRD Intervention
v. Implementation
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ORGANIZATIONAL STRUCTURE
ORGANIZATIONAL STRUCTURE
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ORGANIZATIONAL CHART
Executive Chairman/ Managing

Director
Mr. K. Ramasamy
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Roots Industries
(Malaysia) Sdn. Bhd
Director Operations
B. Bharath Kumar
Roots Industries Roots Multiclean Roots Polycraft

India Limited Limited Roots Cast Chief Executive
Director Vice President Private Limited Officer
S. Kavidasan K. Guhan O.A.Balasubramanian
Roots Auto Products Private Roots Precision Products

Limited Private Limited
Director Operations Chief Executive Officer
K. Saravana Sundaram D. Sivaprakasam
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SPECIALISED DEPARTMENT
PRODUCTION DEPARTMENT
HIGH PRECISION ENGINEERING DIVISION
HPED has expertise in
 Machining, with 4 axis & 5 axis VMC, Turn Mill Centre, Twin Spindle VTL, Turning
Centre. These are imported machines like Funuc, Brother, Hass, MugaTurn etc.
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 Small Level Assemblies – Clean Room facility (100K) for very critical Assemblies
meeting BCG (Breathing Circuit Gases) standards for Healthcare requirement.
 High Level Assemblies – Exclusive Assembly line for each Products.
 Materials Handled – Aluminum, Steel, SS, Titanium, Delrin, Acrylic, Turcite, PEEK,
PVC & other Plastics.
 Has very good supplier base for – Anodizing, Powder Coating, Passivation, Electroless
Nikel Plating, Cadmium Plating, Solid Film Lubrication, Teflon Coating, Center less
Grinding, Rubber moulding etc. with Nadcap & ISO 9001 standards.
MEDICAL
ROOTS a strategic supplier to well known Medical Equipment Manufacturers, believes in key
values of Customer, follows spirit and Strategic Supplier Alliance Agreements. Prior
experience in working with transfers close to 400 parts; we have good production facilities and
knowledge to produce parts, Small Level Assemblies, High Level Assemblies & Ready fit
modules.
HIGH LEVEL ASSEMBLY SMALL LEVEL ASSEMBLY
AEROSPACE
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ROOTS with more than 5 years experience and AS 9100 certification, we believe in Customer
values and follow every requirement of Aerospace specification. With the support of our
Casting & Sheet metal divisions, we add value to customer along with Machining. For special
processes, we have a reputed supplier base with Nadcap & other certification.
PRODUCTION PROCESS IN HORN DIVISION

Self Tapping Screwing
Spool assembly locking
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Point holder assembling
Diaphragm assembling &Tightening
Horn Pre-Crimping & Final Crimping
Air gap measuring & Adjusting
Terminal Connector Bending & Mounting
Bracket Assembling
Tuning Range Measuring & Sealant
Application
Inspection
PRODUCTION DEPARTMENT OF HORN DIVISION
Production department of horn division of Roots Industries India Pvt ltd
comprises of the following sections viz.,
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 Press shop
 Coil Winding
 Assembly Division
 Electroplating
 Powder Coating
PARTS OF A TYPICAL HORN
A simple horn consists of the following components.,
 Housing with SCR assembly
 Terminal base
 Coil
 Point plate
 Point holder
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 Armature plate & Armature Rod
 Diaphragm
 Tone disc / Trumpet
 Grill
 Mounting bracket
 Turning Screws
 Gasket
THE WORKING PRINCIPLE OF A HORN
The AC supply to the terminal base lead to the flow of current through the coil via the contact
points between the point plate and point plate holders which in turn induces an
electro motive force inside the coil. The magnetic field thus created pulls in the
armature rod connected to the diaphragm until it breaks the contacts of the point
plate and the point plate holder that breaks the flow of current there by
demagnetizing the coil. This pushes the armature rod to its original position that
strikes the diaphragm producing sound at certain desired frequency that is
amplified by the tone disc.
HORNS MANUFACTURED BY ROOTS
 Windtone
 Vibrosonic
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 Cleartone
 Bosch Range
 Roots 90
 Megasonic
 Smartone
 Spider
 FSA2
 R 70
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WINDTONE 75
VIBRO MINI
SMARTTONE
R 70
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THE PRESS SHOP
The child parts for a typical type horn are manufactured inside the press shop.
The parts include.,
 Blank
 Housing with SC
 Diaphragm
 Tone disc
 Keeper rings & Grills
 Mounting brackets
 Point holder & point plates
RAW MATERIALS
The raw materials used in the preparation of the components are namely.,
 CRCS (Cold Rolled Carbon Sheet)

Used for Housing, Keeper Rings, Grills
 Al-Zinc
Housing, Mounting Brackets, Tone disc & Diaphragm
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 Spring Steel
Mounting Brackets, Point Plate, Point Holder
MACHINES
 Automatic Press
Used for Housing alone
 Mechanical feeder Press

Used for Point plate, Point holder, Blank, Mounting Brackets
 Power Press
Used for Housing, Tone disc, Screws
 Hydraulic Press
Used for Diaphragm
 Pneumatic Press
Used for Tone disc, Piercing Operation
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ELECTROPLATING DIVISION
Goods Inwards
Incoming Inspection
Storage
Loading
Soak Cleaning 1
Soak Cleaning 2
Anodic Cleaning
Water Cleaning (2 stages)
HCl Acid Pickling
Water Rinsing (2 stages)
Caustic Dip
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Zinc Plating (Alkaline)
Water Rinsing (3 stages)
Nitric Acid (Activation)
Nitric Acid (Rinse)
Yellow Passivation
Water Rinse (3 stages)
Oven Drying
Unloading
Final/Random Inspection
OK NOT OK
Storage of finished goods Loading

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Barrier Audit
Despatch
POWDER COATING
 Loading the component
 Chemical treatments
Removal of oil, soil, lubrication greases, metal oxides, welding scales etc. is ess
entialprior to the powder coating process. It can be done by a variety of chemical
and mechanical methods. The selection of the method depends on the size and the material
of the part to be powder coated, the type of soil to be removed and the performance
requirement of the finished product.
 Zinc phosphating
Chemical pre-treatments involve the use of phosphates or chromates

in submersion orspray application. These often occur in multiple stages and
consist of degreasing, etching, de-smutting, various rinses and the final
phosphating or chromating of the substrate. The pre-treatment process both cleans and
improves bonding of the powder to the metal. Recent additional processes have been
developed that avoid the use of chromates, as these can be toxic to the environment.
Titanium zirconium and silanes offer similar performance against corrosion

and adhesion of the powder.
48
Different powder coating applications can require alternative methods of

preparation such as abrasive blasting prior to coating. The online consumer market
typically offers media blasting services coupled with their coating services at
additional costs.
Powder Coating
The most common way of applying the powder coating to metal objects is to spray
the powder using an electrostatic gun, or corona gun.
The gun imparts a positive electric charge on the powder, which is then
sprayed towards the grounded object by mechanical or compressed air spraying
and then accelerated toward the workpiece by the powerful electrostatic charge.
There is a wide variety of spray nozzles available for use in electrostatic coating.
The type of nozzle used will depend on the shape of the workpiece to be painted
and the consistency of the paint.
49
Oven Heating
The object is then heated, and the powder melts into a uniform film, and is then
cooled to forma hard coating.
It is also common to heat the metal first and then spray the powder onto the hot
substrate. Preheating can help to achieve a more uniform finish but can also create
other problems, such asruns caused by excess powder. See the article "Fusion
Bonded Epoxy Coatings"
 Cooling the Components
 Unloading the Components
 Storing the Components
COIL WINDING
The processes involved in Coil Winding section are
 Point plate and point holder riveting
 Coil winding onto the spool
 Rooting and Cutting
 Cleaning
50
COIL WINDING MACHINE
Coil (back) part of a horn
51
ASSEMBLY
Spool Assembly locking, point holder&
Tuning screw Assembly
Terminal Base Assembly Tightening
Diaphragm Assembly Tightening
& Height Measuring
Gasket Selection &
Pre-Horn Assembly
Horn side screw Tightening
Horn Pre-Tuning &
Mounting Bracket Assembly
Testing
Stickering &Despatch
52
USP DESIGN AND IMPLEMENTATION
53
USP DESIGN AND IMPLMENTATION
ONE POINT OF CONTACT FOR YOUR CLEANING REQUIREMENT
They have a plethora of cleaning solution to fulfil all the requirements. From a basic
domestic mop to an airport runway sweeper, the organisation provides comprehensive cleaning
solutions.
PRE-OPENING SITE SURVEY
Solution for every site is different. The export team of cleaning industry professionals,
conduct site survey take a thorough note of every unique requirement at the site and strive to
the offer the best solutions.
CUSTOMIZED PROPOSAL FOR CLEANING NEED
Whatever the need maybe, we can always customize the products that will suit according
to the needs and offer tailor made proposals that suit the requirement at the site.
STANDARDIZED & TRUSTED RANGE OF EQUIPMENT
Our products are manufactured with cutting-edge technology and well-known for its
creditability among our customers. Quality is the way of life.
TRAINING SUPPORT
They have a dedicated support to provide customers with adequate training on the
equipment. Customised and site-specific training to the operations team is a part of the
organization value addition to customers.
54
GUARANTEED CLEANING RESULTS
They are designed economically with the superior specifications to meet challenging
working conditions.
OPTIMUM OPERATING COSTS
Every product undergoes stringent quality tests at all stages. Therefore our machines
demand less service and spares over their lifetime, thereby ensuring Optimum cost of
ownership.
FASTER RESPONSE & PROFESSIONAL SUPPORT
All India network of 70 business development executives, over 170 service engineers
cover 32 states of India and continuously strive to exceed customer expectations in ensuring
excellent sales & service support.
CONSISTENT ONGOING SUPPORT
They are committed to offering consistent on-going support to all customers on form of
trainings, continued field support and thereby Adding Value.
55
STRATEGY OF EVENT
56
STRATEGY OF EVENTS
Initiate and implement long-term growth strategies that are focused on holistic development
of products, services and organisational goals Ensure all strategic initiatives reflect positively
on all stakeholders involved Identify key sectors for new growth initiatives.
a. To stand technologically ahead of others

b. To identify world class innovative products useful to the customers
c. To provide customer satisfaction. It’s the main aim that the customers get the
best value for their money.
d. To provide every member of the company with direct living standards.
e. Promise to pay back 1 full measure to the society way of selfless and unstained
service.
f. Committed to provide world - class products and services with due concern for
the environment, Technology up Gradation, Cost reduction and continual
improvement.
COMPANY’S BELIEF
“In ROOTS, they believe that if something is worth doing. It is worth doing well. This attitude is
reflected in every realm of our activities. As a customer you naturally expect the best. We are fully
geared, in spirit and method, to meet your requirements”.
57
EXPORT AND IMPORT ACTIVITIES
58
EXPORTS SHIPMENTS
Roots Industries exports to more than 15 countries. Roots also supplies to Ford Motor
Company, North America. Original Equipment Manufacturers: - The horns manufactured by
Roots Industries Limited are employed as Original Equipment by a number of vehicle
manufacturers. It has “Roots Industries Malaysia Sdn. Bhd, Malaysia it has a separate
production unit over there. Roots Industries Exports to the following countries,
1. North America
2. Germany
3. UK
4. Trico
5. Zinser
6. South Africa
7. Canada
8. Holland
9. Japan
10. Middle East Countries
Roots Industries Limited is a leading exporter of DISC HORN ROOTS 70 12H-0986 AHO
001, DISC HORN ROOTS 70 6H-0986 AHO 000, DISC HORN GVSK 1091 -A HORN 24V,
ELECTRIC HORNS GVAA 52525 11-U HORN, DISC HORN SY 115 CLEARTONE HORN
24V, having HS Codes 85123010. The company has its head office at R.K.G. Industrial Estate,
Ganapathy.
The company primarily exports products to Singapore and ships its consignments mainly to
Singapore.
59
IMPORT SHIPMENTS
Roots Industries Limited is also a leading importer of ABS PA-777B J01 PLASTIC
MATERIAL (BLACK), COLD ROLLED CARBON STEEL STRIP C75S (0.80X8MM),
COLD ROLLED CARBON STEEL STRIP C75S (0.55X125), COLD ROLLED CARBON
STEEL STRIP C75S (0.55X108), COLD ROLLED CARBON STEEL STRIP C75S
(0.80X148), having HS Codes 39033000.
The company primarily imports products to India from Taiwan and mainly receives the
consignments at Madras Sea.
60
WORK FLOW CHART
61
WORK FLOW CHART
RECRUITMENT
HR POLICY MANUAL
JOINING AND
INDUCTION
PERFORMANCE
MANAGENT SYSTEM
MANAGING
PAYROLL PROCESS,
REWARD,
RECOGNITION &
EMPLOYEE DISCIPLINE
EMPLOYEE
COUNSELLING OR
GRIEVANCE
MANAGEMENT
HR
INDUSTRIAL RELATIONS
MANAGING
EMPLOYEE EXITS,
TERMINATION, ETC,.
62
SOFTWARE USED
63
SOFTWARE USED
ERP- ENTERPRISE RESOURCE PLANNING
SAP- SYSTEM APPLICATION SOFTWARE
RIMS- ROOTS INTEGRATED MANAGEMENT SYSTEM
a. Before using SAP software Roots Industries had used MRP 9000 Software. It is mostly used
for materials only so to rephrase it SAP have introduced.
b. SAP Software used in all the kind of the transactions. SAP is a German based Software
Company they developed the software and named it as SAP.
c. SAP software is used only in Roots Auto Products Industry.
d. RIMS Software which is developed by the Roots Industries and it is not interlinked between.
e. RIMS is used in Roots Multi Clean, Roots Polycraft, Roots Cast and Roots Precision
Industries.
Employees in this department want to have certain skills. In this department they were
using both SAP and RIMS Soft wares. According to that the employees
work also differentiated according to the software.
64
Skill Required for SAP Software
Knowledge about the MM, SGR and QGR are required for the employees who
working through SAP Software. Because these three packages used to control the job
order processing and purchase order processing.
Skill Required for RIMS Software
Knowledge about the DOT NET, SQL SERVER and VB.NET are required for the
employees those working through RIMS Software.
65
FINANCIAL ASSESSMENT
66
FINANCIAL HIGHLIGHTS
Operating Revenue INR 100 cr - 500 cr
EBITDA 7.31 %
Net worth 11.51 %
Debt/Equity Ratio 0.17
Return on Equity 10.32 %
Total Assets 14.38 %
Fixed Assets 27.18 %
Current Assets 10.53 %
Current Liabilities 14.89 %
Trade Receivables 2.48 %
Trade Payables 5.38 %
Current Ratio 2.06
67
SWOT ANALYSIS
68
SWOT ANALYSIS
WEAKNESS
STRENGTH
 SLOWDOWN IN
 COST COMPETIVENESS AUTOMATIVE INDUSTRY
 ACCESS TO LATEST TECHNOLOGY  NOT POPULAR
 STRICT QUALITY CONTROL
OPPORTUNITY THREATS
 SOURCING HUBS FOR GLOBAL  AVAILABILITY OF

AUTOMOBILE MAJORS COUNTERFEIT PROUCTS
 GROWTH THROUGH  COMPETITION BASED PRICING
INNOVATION  MARGINALIZATION OF OTHE
 EXPANSION INTO OTHER PLAYERS
SECTORS  FUTURE TECHNOLOGICAL
ADVANCEMENT
69
SNAP SHOTS
70
71
72
73
74
75
76
77
78
CONCLUSION
79
CONCLUSION
The main objective of the organizational study, to understand the organization’s functions
and activities is vital for a management student.
The training at Roots Industries India Limited was fruitful in gaining a practical hand on
experience understanding the functions of the organization. The practical exposure provided
an insight into the major accomplishments to be made in the field of business.
Being honoured and privileged in completing the program in the organization, the
experience would be of great part in all my future endeavours.
80

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ROOTS INDUSTRIES INDIA LIMITED

S.NO MODULES PAGE NO

2 PRODUCTS OF THE COMPANY

3 PROFILE OF THE DEPARTMENT

5 USP DESING AND IMPLEMENTATION

8 EXPORT AND IMPORT ACTIVITIES

9 WORK FLOW CHART

ROOTS INDUSTRIES INDIA LIMITED

ROOTS INDUSTRIES INDIA LTD (RIL) is a leading manufacturer of

ROOTS GROUP OF COMPANIES

The companies are viz.,

1. Roots Industries India Limited

ROOTS INDUSTRIES INDIA LIMITED

Roots Industries places a premium on original technology and innovation Roots'

ROOTS AUTO PRODUCTS PRIVATE LIMITED

ROOTS MULTICLEAN LIMITED

It commenced manufacture of cleaning equipment in early 90s at its modern factory

ROOTS CAST PRIVATE LIMITED

ROOTS PRECISION PRODUCTS PRIVATE LIMITED

ROOTS METEOROLOGY LABORATORY

Roots' state-of-the-art Metrology Laboratory is a comprehensive calibration centre in South

1. Calibrate surface table

2. Coordinate measuring machine

10. Pressure reducing valves, Ovens, etc.

Roots Polycraft (PC) was established in 1988 to manufacture precision plastic

R K NATURE CURE HOME

R. K. NATURE CURE HOME is the brainchild of Dr. KrishnaswamyGounder. The

R. K. Nature Cure Home was established way back in 1978 by Dr. R.

SACHIDANANDA JOTHI NIKETHAN INTERNATIONAL SCHOOL

The school, SatchidanandaJothiNikethan, is a Matriculation, English medium, co-

VISION OF THE COMPANY

To make a clear difference as a responsible corporate entity that is committed to

• Sustaining a lead position as a trusted solution provided to customers.

• Adding value in every way from technology to quality to customer relations.

• Ensuring individual social responsibility plays a collective role in building impactful

The management's role at Roots Industries is to empower employees to believe in the

MISSION OF THE COMPANY

QUALITY POLICY / PROCESSES

Roots Industries India Limited - Quality Policy

1. Quality of the products and services

2. Quality Management system

6. Quality in human relation

QUALITY - AN ALL-PERVASIVE ENTITY

Roots is committed to manufacture customer-centric and technology-driven products on

4) ISO/TS 16949 and

5) ISO 14001 Certification

PRODUCTS OF THE COMPANY

PRODUCTS OF THE COMPANY

INDUSTRIAL CLEANING MACHINES

PISTON AND RING

PROFILE OF THE DEPARTMENTS

PROFILE OF THE DEPARTMENTS

PRODUCTION DEPARTMENT OF HORN DIVISION OF ROOTS INDUSTRIES

Marketing is essentially about marshalling the resources of an organization so that they

REPLACEMENT ORIGINAL EXPOPRT

Flow of processes in the Purchase Department

Organizational chart of Information Technology

IT1/ SAP IT2 / DSO IT3 / HW

SAP MM SAP SAP PP s/w PROJECT SAP SD

Comprises of three defined servers namely.,

Development server- Where the consultants do all customization / configuration

 Application server- Where the consultants do all customization / configuration